Digital Asset Management Redefined

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dmg events Asia

Digital Asset Management Redefined Remco Koster from Woodwing, presented this deck at iMedia Brand Summits, Asia. #imbsummit

Internet Tecnologia Negócios

Remco Koster
WoodWing Asia Paciﬁc
!
!
!
!
Digital Asset Management redeﬁned

Market trends?

Content marketing explodes! Content marketing
is engaging with
your audience
through valuable
content

Content Marketing
Red Bull is a
publishing empire
that also happens
to sell a beverage.
“
”

Content Marketing
How Nike outruns
the Social Media
Competition.
“
”

Crowdsourcing the future of publishing?
Crowdsourcing !
is obtaining ideas
and content from a
large online
community

Crowdsourcing
GuardianWitness
takes Citizen
journalism to the
next level.
“
”

The world becomes more & more visual
๏ Facebook!
• 240,000,000,000+ Photos!
• 260 million uploads per day!
• 300 uploads per second!
๏ More and more channels..

!
๏ Find & Organize digital assets!
!
๏ Create & collaborate more efﬁciently!
!
๏ Distribute digital assets
Challenges for creatives, corporates and publishers

It’s DAM simple.

Core principles

Visual and intuitive to use
• Search, browse and preview in a highly visual way!
• Familiar concepts, user acceptance is great
Core principles

Fast & ﬂuid performance
Server
Processing Server Cluster
• High performance search engine - even with 20+ million assets!
• Processing up to 50.000 assets - per hour
Core principles

Open architecture
• Strong API for integration: WCM, MRM, ECM..!
• Open source web interfaces to build custom front ends
Core principles

Beneﬁts for creatives

Speed up your creative workﬂow
• Elvis DAM is the bridge between your digital assets and your creativity!
• Built-in automated versioning of all your ﬁles
For creatives

Share and collaborate on work in progress
• Instantly create secure web links with high-res material!
• Approve, reject and communicate about visual work
For creatives

Beneﬁts for corporates

Business beneﬁts

Save time, gain efficiency
• Shortened search times saves hours everyday!
• More efficient production through DAM integration!
• Reporting on asset usage & management information!
• Prevent mis-use of assets, avoid fines!
For managers

It’s DAM simple.

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