Facebook App Dev 201 App Launch Distrib

Workshop: Launching & Distributing Your App Jia Shen - RockYou! Oct 7 th 2007

Experience ,[object Object],[object Object],[object Object]

Launching & Distributing Your App ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

RockYou is the leader in self-expression widgets ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Facebook Applications ,[object Object],[object Object],[object Object],[object Object],[object Object],Users Engagement/Day And More! Emote, Music Videos, Slideshows, Horoscopes, Chuck Norris, Pets

RockYou! Widgets RockYou Games VoiceMail Corkboard Razz Player Gizmoz Slideshow FunNotes PhotoFX GlitterText Countdown Horoscopes

Self Expression (MySpace, Bebo, Friendster, et. al.) Casino Royale, Sony Pictures 75K created (30 days) Leigh Nash, Nettwerk Records 150K created (30 days) Horoscope, Frengo 300K created (30 days)

Engagement (Facebook and others coming soon) Horoscope, Frengo 2000K created (30 days) 7x more Music Videos, Yahoo! 900K created (30 days)

Distribution Methods Networks with engagement (access to friends) give you 7x more distribution

Increasing Traffic on RockYou “ the top sites among teens have shifted to those providing assistance with social networking profiles” Nielsen/NetRatings F8 Platform Launched

Quick Start ,[object Object],[object Object],[object Object],[object Object]

Quick Start - Creating Application ,[object Object],[object Object],[object Object]

Quick Start - Publish It ,[object Object],[object Object],[object Object]

Tracking ,[object Object],[object Object],[object Object],[object Object]

Tracking - Session ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Tracking – Page Views ,[object Object],[object Object],[object Object]

Tracking - Installs ,[object Object],[object Object],[object Object]

Debugging ,[object Object],[object Object],[object Object]

Debugging – Environment ,[object Object],[object Object],[object Object]

Debugging – In Page ,[object Object],[object Object],[object Object],[object Object]

Debugging - Logging ,[object Object],[object Object],[object Object],[object Object],[object Object]

Scaling ,[object Object],[object Object],[object Object],[object Object],[object Object]

Scaling – Facebook Caching ,[object Object],[object Object],[object Object]

Scaling – Infrastructure 2.5 Tiers ,[object Object],[object Object],[object Object],[object Object]

Promotion ,[object Object],[object Object],[object Object]

Promotion - Ad Networks ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Music Videos (Yahoo! and RockYou) 1. Promotion on RockYou Ad Network ,[object Object],[object Object]

Complete Cycle: Yahoo! Music ,[object Object],[object Object],[object Object],[object Object],[object Object],1.15M Users Over 100x more than original

Exercise 1 – Create an App ,[object Object],[object Object],[object Object],[object Object]

Exercise 2 – Track an App ,[object Object],[object Object],[object Object]

Jobs! – We’re Hiring ,[object Object],[object Object],[object Object]

Contact ,[object Object],[object Object],[object Object],[object Object]

Facebook App Dev 201 App Launch Distrib

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Facebook App Dev 201 App Launch Distrib