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Facebook App Dev 201 App Launch Distrib

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Facebook App Dev 201 workshop presentation, by Jia Shen from RockYou, delivered at Graphing Social Patterns conf (Oct 2007)

Publicada em: Negócios, Tecnologia
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Facebook App Dev 201 App Launch Distrib

  1. Workshop: Launching & Distributing Your App Jia Shen - RockYou! Oct 7 th 2007
  2. Experience <ul><li>Done an Application before? </li></ul><ul><li>Took “Intro to Platform” Class? </li></ul><ul><li>Developers / Business </li></ul>
  3. Launching & Distributing Your App <ul><li>Who’s RockYou? </li></ul><ul><li>Application Overview </li></ul><ul><ul><li>Quickstart </li></ul></ul><ul><ul><li>Creating Application </li></ul></ul><ul><ul><li>Publishing It </li></ul></ul><ul><li>Application Details </li></ul><ul><ul><li>Tracking </li></ul></ul><ul><ul><ul><li>Page </li></ul></ul></ul><ul><ul><ul><li>Invite </li></ul></ul></ul><ul><ul><ul><li>Uninstall </li></ul></ul></ul><ul><ul><li>Debugging </li></ul></ul><ul><ul><ul><li>In page debugging </li></ul></ul></ul><ul><ul><ul><li>Write to file </li></ul></ul></ul><ul><ul><ul><li>http logs </li></ul></ul></ul><ul><ul><li>Scaling </li></ul></ul><ul><ul><ul><li>Database </li></ul></ul></ul><ul><ul><ul><li>Application </li></ul></ul></ul><ul><ul><ul><li>Facebook Caching </li></ul></ul></ul><ul><ul><ul><li>Amazon </li></ul></ul></ul><ul><ul><ul><li>CDN’s </li></ul></ul></ul><ul><ul><li>Promoting </li></ul></ul><ul><ul><ul><li>Ad networks </li></ul></ul></ul>
  4. RockYou is the leader in self-expression widgets <ul><li>Double Digit penetration across leading social networks (MySpace, Facebook, Bebo..) </li></ul><ul><li>35 Million Uniques </li></ul><ul><li>43 Million Widget Uniques </li></ul><ul><li>430 Million Pageviews </li></ul><ul><li>150+Million widget views a day </li></ul><ul><li>450k widgets created a day </li></ul>
  5. Facebook Applications <ul><li>X Me 9MM 1MM </li></ul><ul><li>Super Wall 10MM 1.1MM </li></ul><ul><li>Likeness 9MM 700k </li></ul><ul><li>Zombies 3.7MM 220k </li></ul><ul><li>Vampires 3.5MM 300k </li></ul>Users Engagement/Day And More! Emote, Music Videos, Slideshows, Horoscopes, Chuck Norris, Pets
  6. RockYou! Widgets RockYou Games VoiceMail Corkboard Razz Player Gizmoz Slideshow FunNotes PhotoFX GlitterText Countdown Horoscopes
  7. Self Expression (MySpace, Bebo, Friendster, et. al.) Casino Royale, Sony Pictures 75K created (30 days) Leigh Nash, Nettwerk Records 150K created (30 days) Horoscope, Frengo 300K created (30 days)
  8. Engagement (Facebook and others coming soon) Horoscope, Frengo 2000K created (30 days) 7x more Music Videos, Yahoo! 900K created (30 days)
  9. Distribution Methods Networks with engagement (access to friends) give you 7x more distribution
  10. Increasing Traffic on RockYou “ the top sites among teens have shifted to those providing assistance with social networking profiles” Nielsen/NetRatings F8 Platform Launched
  11. Quick Start <ul><li>Developers Site </li></ul><ul><ul><li>http://developers.facebook.com/ </li></ul></ul><ul><li>Wiki </li></ul><ul><ul><li>http://wiki.developers.facebook.com/ </li></ul></ul>
  12. Quick Start - Creating Application <ul><li>Add Developer Application </li></ul><ul><li>Create Application </li></ul><ul><li>Set API Keys </li></ul>
  13. Quick Start - Publish It <ul><li>Upload Graphics (icon, app icon, banner) </li></ul><ul><li>Set Description </li></ul><ul><li>Submit it </li></ul>
  14. Tracking <ul><li>Infinite Sessions </li></ul><ul><li>Page Views </li></ul><ul><li>Installs / Uninstalls </li></ul><ul><li>Invites Sent / Invites Opened </li></ul>
  15. Tracking - Session <ul><li>fb_sig_session_key </li></ul><ul><ul><li>session key (hopefully infinite!) </li></ul></ul><ul><li>fb_sig_user </li></ul><ul><ul><li>uid </li></ul></ul><ul><li>fb_sig_added </li></ul><ul><ul><li>1/0, has this application been added </li></ul></ul><ul><li>fb_sig_time </li></ul><ul><ul><li>current time, float seconds since epoch </li></ul></ul><ul><li>fb_sig_friends </li></ul><ul><ul><li>comma separated list of uids </li></ul></ul>
  16. Tracking – Page Views <ul><li>Google Analytics </li></ul><ul><li>Quantcast </li></ul><ul><li>In House </li></ul>
  17. Tracking - Installs <ul><li>Post Add URL </li></ul><ul><ul><li>Parameter pass through </li></ul></ul><ul><li>Post Remove URL </li></ul>
  18. Debugging <ul><li>Environment - Developer / Production </li></ul><ul><li>In Page Debugging </li></ul><ul><li>Logging </li></ul>
  19. Debugging – Environment <ul><li>Have two applications </li></ul><ul><li>Use Facebook “Test Accounts” </li></ul><ul><li>Understand “Developer Mode” setting </li></ul>
  20. Debugging – In Page <ul><li>Developer View </li></ul><ul><li>Browser / AJAX </li></ul><ul><ul><li>Firebug </li></ul></ul><ul><ul><li>Fiddler </li></ul></ul>
  21. Debugging - Logging <ul><li>File Logging </li></ul><ul><li>Email Notifications </li></ul><ul><li>Benefits </li></ul><ul><ul><li>Invisible Errors </li></ul></ul><ul><ul><li>Track Production Issues </li></ul></ul>
  22. Scaling <ul><li>Facebook Caching </li></ul><ul><li>Basic Infrastructure </li></ul><ul><li>Hosting </li></ul><ul><ul><li>CDN’s </li></ul></ul><ul><ul><li>Amazon </li></ul></ul>
  23. Scaling – Facebook Caching <ul><li>Profile FBML </li></ul><ul><li>Image Caching </li></ul><ul><li>FB:Refs </li></ul>
  24. Scaling – Infrastructure 2.5 Tiers <ul><li>Facebook </li></ul><ul><li>Application / HTTP </li></ul><ul><li>Languages </li></ul><ul><li>Database </li></ul>
  25. Promotion <ul><li>Ad Networks </li></ul><ul><li>Viral Channels </li></ul><ul><li>Integration </li></ul>
  26. Promotion - Ad Networks <ul><li>3rd party ad networks on Facebook can radically accelerate Facebook application adoption </li></ul><ul><ul><li>RockYou </li></ul></ul><ul><ul><li>SocialMedia </li></ul></ul><ul><ul><li>Cubics </li></ul></ul><ul><ul><li>AppFuel </li></ul></ul><ul><li>From RockYou’s experience, advertisers can generate between 100 – 10,000 installs a day </li></ul><ul><li>Cost ranges from $0.10 - $0.30 CPC and $0.15 - $0.60 CPI </li></ul><ul><li>Behavioral and interest based ad targeting </li></ul>
  27. Music Videos (Yahoo!)
  28. Music Videos (Yahoo! and RockYou) 1. Promotion on RockYou Ad Network <ul><li>Viral tuning </li></ul><ul><li>Integration with major apps </li></ul>
  29. Complete Cycle: Yahoo! Music <ul><li>Design: Monday 7/23 </li></ul><ul><li>Implementation: 7/23-7/29 </li></ul><ul><li>Deployed: Monday 7/30 </li></ul><ul><li>Advertising: Tuesday 7/31 100K users </li></ul><ul><li>Growth: 6 weeks </li></ul>1.15M Users Over 100x more than original
  30. Exercise 1 – Create an App <ul><li>Print “Hello world” on Canvas Page </li></ul><ul><li>Give it a cool name </li></ul><ul><li>Give Side Nav link </li></ul><ul><li>PHP only =( </li></ul>
  31. Exercise 2 – Track an App <ul><li>Add Invite to application </li></ul><ul><li>Print infinite session </li></ul><ul><li>Log uninstall </li></ul>
  32. Jobs! – We’re Hiring <ul><li>[email_address] </li></ul><ul><li>Developers </li></ul><ul><li>Product Managers </li></ul>
  33. Contact <ul><li>Jia Shen, CTO / Founder </li></ul><ul><li>[email_address] </li></ul><ul><li>Ro Choy, VP of Business Development </li></ul><ul><li>[email_address] </li></ul>

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