Consumer Web Platforms & Customer Acquisition

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A few overview slides for panel discussion i'll be moderating at TiECon 2009 on Consumer Web Platforms, Apps, & Customer Acquisition.

Tecnologia Notícias e política

Evolution of Platforms +
Successful Platform Monopolists
• •
IBM = Big Iron (1970s-1990s) Google = Search Act II (2000-curr.)
• •
Intel = Integrated Circuit (1980's-curr.) PayPal = Online Payments (2000-curr.)
• •
Microsoft = Desktop (1990's - mid 2000’s) Apple = iTunes + iPod (2003-curr.)
• •
Cisco = Network (1990's-curr.) YouTube = Online Video (2006-curr.)

• •
AOL = Email + Gated Internet (1992-2001) Friendster = Social Networks vI (2003-2005)
• •
Yahoo = Search Act I (1994-2000) LinkedIn = Prof. Social Networks (2003-curr.)
• •
Amazon = Books/New Goods (1995-curr.) MySpace = Social Networks v2 (2005-2007)
• •
eBay = Used Goods (1995-2004) Facebook = Social Networks v3 (2007-curr.)
• •
Craigslist = Classifieds (1998-curr.) Twitter = Social Networks v3.5 (2008-?)

Social Platform Wars
(circa late 2007 / early 2008)

Missing:
• Twitter
• Apple/iPhone
• Zynga/SGN/+
• Microsoft
• Ning
• MMORPGs
• FriendFeed
• (many others)
• (intl players)

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Consumer Web Platforms & Customer Acquisition

1. Evolution of Platforms + Successful Platform Monopolists • • IBM = Big Iron (1970s-1990s) Google = Search Act II (2000-curr.) • • Intel = Integrated Circuit (1980's-curr.) PayPal = Online Payments (2000-curr.) • • Microsoft = Desktop (1990's - mid 2000’s) Apple = iTunes + iPod (2003-curr.) • • Cisco = Network (1990's-curr.) YouTube = Online Video (2006-curr.) • • AOL = Email + Gated Internet (1992-2001) Friendster = Social Networks vI (2003-2005) • • Yahoo = Search Act I (1994-2000) LinkedIn = Prof. Social Networks (2003-curr.) • • Amazon = Books/New Goods (1995-curr.) MySpace = Social Networks v2 (2005-2007) • • eBay = Used Goods (1995-2004) Facebook = Social Networks v3 (2007-curr.) • • Craigslist = Classifieds (1998-curr.) Twitter = Social Networks v3.5 (2008-?)

2. Social Platform Wars (circa late 2007 / early 2008) Missing: • Twitter • Apple/iPhone • Zynga/SGN/+ • Microsoft • Ning • MMORPGs • FriendFeed • (many others) • (intl players)

3. Startup Metrics for Pirates: AARRR!

Notas do Editor

For more details see http://kissmetrics.com or http://slideshare.net/dmc500hats

Consumer Web Platforms & Customer Acquisition

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Notas do Editor