In this guide we are going to go over all the new changes Facebook has forced upon page owners. There are a great many changes and, whether or not you like them, they are very likely here to stay - at least for a while.

1. By
David
Martin
|
davelikesthis.com/8evolution
Tuesday, March 20, 2012

2. FACEBOOK IN 2012
Tuesday, March 20, 2012

3. FACEBOOK IN 2012
850
million
monthly
active
users
Tuesday, March 20, 2012

4. FACEBOOK IN 2012
850
million
monthly
active
users
483
million
daily
active
users
Tuesday, March 20, 2012

5. FACEBOOK IN 2012
850
million
monthly
active
users
483
million
daily
active
users
425
million
monthly
active
users
who’ve
used
Facebook
mobile
products
Tuesday, March 20, 2012

6. FACEBOOK IN 2012
850
million
monthly
active
users
483
million
daily
active
users
425
million
monthly
active
users
who’ve
used
Facebook
mobile
products
Available
in
more
than
70
languages
Tuesday, March 20, 2012

7. FACEBOOK IN 2012
850
million
monthly
active
users
483
million
daily
active
users
425
million
monthly
active
users
who’ve
used
Facebook
mobile
products
Available
in
more
than
70
languages
Accounts
for
more
than
95%
of
social
networking
time
on
the
web
Tuesday, March 20, 2012

8. THE NEW TIMELINES LAYOUT
Tuesday, March 20, 2012

9. THE NEW TIMELINES LAYOUT
Introduced
to
Pages
on
Feb.
29th
Tuesday, March 20, 2012

10. THE NEW TIMELINES LAYOUT
Introduced
to
Pages
on
Feb.
29th
Grace
period
until
March
31st
Tuesday, March 20, 2012

11. THE NEW TIMELINES LAYOUT
Introduced
to
Pages
on
Feb.
29th
Grace
period
until
March
31st
All
pages
switch
to
the
new
Timeline
layout
on
March
31st.
Tuesday, March 20, 2012

12. THE NEW TIMELINES LAYOUT
Introduced
to
Pages
on
Feb.
29th
Grace
period
until
March
31st
All
pages
switch
to
the
new
Timeline
layout
on
March
31st.
Many
new
changes
such
as
no
default
landing
page,
bigger
custom
page
width,
large
cover
image
plus
many
more
Tuesday, March 20, 2012

13. What's
New
w ith
Timelines?
Tuesday, March 20, 2012

14. What's
New
w ith
Timelines?
Cover
Image
Profile
Picture
About
Section
App
Display
Highlight
Feed
Timeline
Navigation
Activity
Feed
Tuesday, March 20, 2012

15. What's
New
w ith
Timelines?
Cover
Image Friend
Feed
Profile
Picture Pin
Posts
About
Section Milestones
App
Display
Starred
Stories
Highlight
Feed Private
Message
Timeline
Navigation Admin
Panel
Activity
Feed Activity
Log
Tuesday, March 20, 2012

16. 1.
Cover
Image
2.
Profile
Picture
3.
Timeline
4.
About
Section
5.
Apps
6.
Highlights
7.
Composer
8.
Pinned
Post
9.
Friend
Activity
Tuesday, March 20, 2012

17. COVER IMAGE
Tuesday, March 20, 2012

18. COVER IMAGE RESTRICTIONS
Tuesday, March 20, 2012

19. COVER IMAGE RESTRICTIONS
851
x
315
pixels
(min.
399
pixels
wide)
Tuesday, March 20, 2012

20. COVER IMAGE RESTRICTIONS
851
x
315
pixels
(min.
399
pixels
wide)
Make
it
stand
out;
represent
your
brand
well
Tuesday, March 20, 2012

21. COVER IMAGE RESTRICTIONS
851
x
315
pixels
(min.
399
pixels
wide)
Make
it
stand
out;
represent
your
brand
well
NO
–
Price
or
purchase
info
Tuesday, March 20, 2012

22. COVER IMAGE RESTRICTIONS
851
x
315
pixels
(min.
399
pixels
wide)
Make
it
stand
out;
represent
your
brand
well
NO
–
Price
or
purchase
info
NO
–
Contact
info
such
as
website,
ph.
no.,
address
Tuesday, March 20, 2012

23. COVER IMAGE RESTRICTIONS
851
x
315
pixels
(min.
399
pixels
wide)
Make
it
stand
out;
represent
your
brand
well
NO
–
Price
or
purchase
info
NO
–
Contact
info
such
as
website,
ph.
no.,
address
NO
–
Like
or
Share
references
Tuesday, March 20, 2012

24. COVER IMAGE RESTRICTIONS
851
x
315
pixels
(min.
399
pixels
wide)
Make
it
stand
out;
represent
your
brand
well
NO
–
Price
or
purchase
info
NO
–
Contact
info
such
as
website,
ph.
no.,
address
NO
–
Like
or
Share
references
NO
–
Calls
to
Action
i.e
Click
Like,
Sign
up
Now
Tuesday, March 20, 2012

25. GREAT COVER IMAGE EXAMPLES
Tuesday, March 20, 2012

26. GREAT COVER IMAGE EXAMPLES
Tuesday, March 20, 2012

27. PROFILE PICTURE
Tuesday, March 20, 2012

28. PROFILE PICTURE
180
x
180
pixels
–
gets
resized
to
32
x
32
pixels
Tuesday, March 20, 2012

29. PROFILE PICTURE
180
x
180
pixels
–
gets
resized
to
32
x
32
pixels
Follows
you
around
Facebook
and
the
Web
Tuesday, March 20, 2012

30. PROFILE PICTURE
180
x
180
pixels
–
gets
resized
to
32
x
32
pixels
Follows
you
around
Facebook
and
the
Web
Should
be
your
logo,
brand,
product
or
spokesperson
Tuesday, March 20, 2012

31. PROFILE PICTURE
180
x
180
pixels
–
gets
resized
to
32
x
32
pixels
Follows
you
around
Facebook
and
the
Web
Should
be
your
logo,
brand,
product
or
spokesperson
If
your
brand
is
you,
use
a
headshot
Tuesday, March 20, 2012

32. PROFILE PICTURE
180
x
180
pixels
–
gets
resized
to
32
x
32
pixels
Follows
you
around
Facebook
and
the
Web
Should
be
your
logo,
brand,
product
or
spokesperson
If
your
brand
is
you,
use
a
headshot
Can
be
creatively
combined
with
your
Cover
Image
Tuesday, March 20, 2012

33. COMBINING PROFILE PICTURE & COVER IMAGE
Tuesday, March 20, 2012

34. ABOUT SECTION
Tuesday, March 20, 2012

35. ABOUT SECTION
155
characters
long
Tuesday, March 20, 2012

36. ABOUT SECTION
155
characters
long
Good
to
include
URL
(start
with
http://
to
make
it
clickable)
Tuesday, March 20, 2012

37. ABOUT SECTION
155
characters
long
Good
to
include
URL
(start
with
http://
to
make
it
clickable)
If
URL
is
too
long,
use
shortening
service
(bit.ly)
Tuesday, March 20, 2012

38. ABOUT SECTION
155
characters
long
Good
to
include
URL
(start
with
http://
to
make
it
clickable)
If
URL
is
too
long,
use
shortening
service
(bit.ly)
Should
describe
your
company
and
what
you
do
Tuesday, March 20, 2012

39. ABOUT SECTION
155
characters
long
Good
to
include
URL
(start
with
http://
to
make
it
clickable)
If
URL
is
too
long,
use
shortening
service
(bit.ly)
Should
describe
your
company
and
what
you
do
Entire
box
is
automatically
linked
to
your
Info
page
Tuesday, March 20, 2012

40. APP DISPLAY
Tuesday, March 20, 2012

41. APP DISPLAY
Only
4
displayed
–users
must
click
the
drop
down
/
more
arrow
Tuesday, March 20, 2012

42. APP DISPLAY
Only
4
displayed
–users
must
click
the
drop
down
/
more
arrow
1st
one
–
photos,
can’t
be
changed;
others
can
–
make
good
use
of
this
prime
real
estate
Tuesday, March 20, 2012

43. APP DISPLAY
Only
4
displayed
–users
must
click
the
drop
down
/
more
arrow
1st
one
–
photos,
can’t
be
changed;
others
can
–
make
good
use
of
this
prime
real
estate
Thumbnail
is
customizable
–
111
x
74
pixels
Tuesday, March 20, 2012

44. APP DISPLAY
Only
4
displayed
–users
must
click
the
drop
down
/
more
arrow
1st
one
–
photos,
can’t
be
changed;
others
can
–
make
good
use
of
this
prime
real
estate
Thumbnail
is
customizable
–
111
x
74
pixels
Choose
thumbnails
that
encourage
the
user
to
click
Tuesday, March 20, 2012

45. HIGHLIGHT FEED
Tuesday, March 20, 2012

46. HIGHLIGHT FEED
Allows
users
ability
to
choose
how
they
interact
with
your
page
Tuesday, March 20, 2012

47. HIGHLIGHT FEED
Allows
users
ability
to
choose
how
they
interact
with
your
page
Highlights
–
what
FB
deems
most
important
Tuesday, March 20, 2012

48. HIGHLIGHT FEED
Allows
users
ability
to
choose
how
they
interact
with
your
page
Highlights
–
what
FB
deems
most
important
Posts
by
Page
–
only
admins’
posts
shown
Tuesday, March 20, 2012

49. HIGHLIGHT FEED
Allows
users
ability
to
choose
how
they
interact
with
your
page
Highlights
–
what
FB
deems
most
important
Posts
by
Page
–
only
admins’
posts
shown
Posts
by
Others
–
everyone
except
admins’
posts.
Allows
users
to
see
what
others
are
saying
about
your
brand
Tuesday, March 20, 2012

50. TIMELINE NAVIGATION
Tuesday, March 20, 2012

51. TIMELINE NAVIGATION
Allows
users
to
easily
navigate
your
page
by
date
Tuesday, March 20, 2012

52. TIMELINE NAVIGATION
Allows
users
to
easily
navigate
your
page
by
date
Since
users
can
now
dig
deeper
into
your
page’s
history,
make
sure
you
prune
your
page
Tuesday, March 20, 2012

53. TIMELINE NAVIGATION
Allows
users
to
easily
navigate
your
page
by
date
Since
users
can
now
dig
deeper
into
your
page’s
history,
make
sure
you
prune
your
page
Go
through
each
date
in
your
page’s
past
and
ask,“Does
this
represent
my
company
the
way
I
want
it
to?”
Tuesday, March 20, 2012

54. TIMELINE NAVIGATION CONT’D
Tuesday, March 20, 2012

55. TIMELINE NAVIGATION CONT’D
Statistics
box
appears
at
the
end
of
each
month
Tuesday, March 20, 2012

56. TIMELINE NAVIGATION CONT’D
Statistics
box
appears
at
the
end
of
each
month
Shows
what
/
who
the
page
has
liked,
how
many
likes
the
page
has
and
how
many
people
are
“talking
about
this”
i.e.
engaging
with
your
page
Tuesday, March 20, 2012

57. ACTIVITY FEED
Tuesday, March 20, 2012

58. ACTIVITY FEED
Activity
Feed
is
the
new
Wall
Tuesday, March 20, 2012

59. ACTIVITY FEED
Activity
Feed
is
the
new
Wall
Facebook’s
Edgerank
algorithm
decides
which
stories
are
to
be
displayed
and
which
are
to
be
hidden.
Tuesday, March 20, 2012

60. ACTIVITY FEED
Activity
Feed
is
the
new
Wall
Facebook’s
Edgerank
algorithm
decides
which
stories
are
to
be
displayed
and
which
are
to
be
hidden.
Admins
can
change
/
edit
any
post
with
the
little
pencil
icon
at
the
top
right
of
all
posts.
Tuesday, March 20, 2012

61. ACTIVITY FEED
Activity
Feed
is
the
new
Wall
Facebook’s
Edgerank
algorithm
decides
which
stories
are
to
be
displayed
and
which
are
to
be
hidden.
Admins
can
change
/
edit
any
post
with
the
little
pencil
icon
at
the
top
right
of
all
posts.
Admins
can
also
disable
posting
for
specific
fans
in
case
someone
starts
spamming
your
page
Tuesday, March 20, 2012

62. PIN POSTS
Tuesday, March 20, 2012

63. PIN POSTS
Pinning
posts
keeps
it
at
the
top
of
your
activity
feed
for
7
days
Tuesday, March 20, 2012

64. PIN POSTS
Pinning
posts
keeps
it
at
the
top
of
your
activity
feed
for
7
days
Use
it
for
important
updates,
contests,
announcements
etc
Tuesday, March 20, 2012

65. PIN POSTS
Pinning
posts
keeps
it
at
the
top
of
your
activity
feed
for
7
days
Use
it
for
important
updates,
contests,
announcements
etc
Add
links
and
additional
info
in
the
description
Tuesday, March 20, 2012

66. PIN POSTS
Pinning
posts
keeps
it
at
the
top
of
your
activity
feed
for
7
days
Use
it
for
important
updates,
contests,
announcements
etc
Add
links
and
additional
info
in
the
description
Pin
posts
by
clicking
pencil
icon
at
the
top
right
of
the
post
Tuesday, March 20, 2012

67. FRIEND FEED
Tuesday, March 20, 2012

68. FRIEND FEED
Focuses
on
highlighting
the
users’
friends’
interaction
with
the
page.
Tuesday, March 20, 2012

69. FRIEND FEED
Focuses
on
highlighting
the
users’
friends’
interaction
with
the
page.
Shows
interaction
from
your
fans’
friends
Tuesday, March 20, 2012

70. FRIEND FEED
Focuses
on
highlighting
the
users’
friends’
interaction
with
the
page.
Shows
interaction
from
your
fans’
friends
Increases
social
proof
Tuesday, March 20, 2012

71. FRIEND FEED
Focuses
on
highlighting
the
users’
friends’
interaction
with
the
page.
Shows
interaction
from
your
fans’
friends
Increases
social
proof
Feature
can
be
turned
off
in
admin
panel
Tuesday, March 20, 2012

72. MILESTONES
Tuesday, March 20, 2012

73. MILESTONES
Used
to
highlight
important
dates
&
events
Tuesday, March 20, 2012

74. MILESTONES
Used
to
highlight
important
dates
&
events
Admins
set
the
date
of
milestones
which
enter
the
timeline
at
that
date
Tuesday, March 20, 2012

75. MILESTONES
Used
to
highlight
important
dates
&
events
Admins
set
the
date
of
milestones
which
enter
the
timeline
at
that
date
Milestones
hold
more
weight
in
FB’s
algorithm
so
they
will
appear
in
more
fans’
newsfeeds
Tuesday, March 20, 2012

76. MILESTONES
Used
to
highlight
important
dates
&
events
Admins
set
the
date
of
milestones
which
enter
the
timeline
at
that
date
Milestones
hold
more
weight
in
FB’s
algorithm
so
they
will
appear
in
more
fans’
newsfeeds
Use
for
new
store
opening,
new
product
launch,
when
you
company
was
founded
etc
Tuesday, March 20, 2012

77. STARRED STORIES
Tuesday, March 20, 2012

78. STARRED STORIES
Similar
to
Milestones
but
not
as
big
of
an
event
Tuesday, March 20, 2012

79. STARRED STORIES
Similar
to
Milestones
but
not
as
big
of
an
event
Any
post
can
be
starred
so
that
it
stands
out
Tuesday, March 20, 2012

80. STARRED STORIES
Similar
to
Milestones
but
not
as
big
of
an
event
Any
post
can
be
starred
so
that
it
stands
out
Stretch
to
fill
up
entire
page
(both
sides)
Tuesday, March 20, 2012

81. STARRED STORIES
Similar
to
Milestones
but
not
as
big
of
an
event
Any
post
can
be
starred
so
that
it
stands
out
Stretch
to
fill
up
entire
page
(both
sides)
Dates
can
be
changed
so
they
appear
where
you
want
them
to
in
your
page’s
timeline
Tuesday, March 20, 2012

82. PRIVATE MESSAGE
Tuesday, March 20, 2012

83. PRIVATE MESSAGE
Fans
and
non-­‐fans
can
send
messages
to
pages
Tuesday, March 20, 2012

84. PRIVATE MESSAGE
Fans
and
non-­‐fans
can
send
messages
to
pages
This
feature
can
be
turned
on
or
off
Tuesday, March 20, 2012

85. PRIVATE MESSAGE
Fans
and
non-­‐fans
can
send
messages
to
pages
This
feature
can
be
turned
on
or
off
Pages
can
only
respond
–
not
initiate
a
conversation
Tuesday, March 20, 2012

86. PRIVATE MESSAGE
Fans
and
non-­‐fans
can
send
messages
to
pages
This
feature
can
be
turned
on
or
off
Pages
can
only
respond
–
not
initiate
a
conversation
Pages
can
only
send
2
messages
back
for
every
1
received
Tuesday, March 20, 2012

87. PRIVATE MESSAGE
Fans
and
non-­‐fans
can
send
messages
to
pages
This
feature
can
be
turned
on
or
off
Pages
can
only
respond
–
not
initiate
a
conversation
Pages
can
only
send
2
messages
back
for
every
1
received
Not
to
be
used
to
sell
–
use
it
to
build
trust
and
relationships
with
your
fans
Tuesday, March 20, 2012

88. ADMIN PANEL
Tuesday, March 20, 2012

89. ADMIN PANEL
Appears
at
the
top
of
your
page
Tuesday, March 20, 2012

90. ADMIN PANEL
Appears
at
the
top
of
your
page
Can
be
hidden
from
view
Tuesday, March 20, 2012

91. ADMIN PANEL
Appears
at
the
top
of
your
page
Can
be
hidden
from
view
Allows
for
quick
access
to
stats
such
as
notifications,
likes,
messages
and
Insights
Tuesday, March 20, 2012

92. ADMIN PANEL
Appears
at
the
top
of
your
page
Can
be
hidden
from
view
Allows
for
quick
access
to
stats
such
as
notifications,
likes,
messages
and
Insights
Also
where
you
edit
your
page
info
and
settings
Tuesday, March 20, 2012

93. ACTIVITY LOG
Tuesday, March 20, 2012

94. ACTIVITY LOG
Allows
admins
to
see
page
activity
broken
down
by
category
Tuesday, March 20, 2012

95. ACTIVITY LOG
Allows
admins
to
see
page
activity
broken
down
by
category
Provides
admins
with
easy
access
to
all
parts
of
their
page
Tuesday, March 20, 2012

96. WRAP UP
Tuesday, March 20, 2012

97. WRAP UP
Timelines
become
mandatory
as
of
March
31st
2012.
Tuesday, March 20, 2012

98. WRAP UP
Timelines
become
mandatory
as
of
March
31st
2012.
Default
landing
pages
/
welcome
tabs
do
NOT
exist
inside
the
new
timelines
layout
Tuesday, March 20, 2012

99. WRAP UP
Timelines
become
mandatory
as
of
March
31st
2012.
Default
landing
pages
/
welcome
tabs
do
NOT
exist
inside
the
new
timelines
layout
All
apps
will
function
as
normal
Tuesday, March 20, 2012

100. WRAP UP
Timelines
become
mandatory
as
of
March
31st
2012.
Default
landing
pages
/
welcome
tabs
do
NOT
exist
inside
the
new
timelines
layout
All
apps
will
function
as
normal
Custom
page
sizes
have
increased
to
810
pixels
wide
Tuesday, March 20, 2012

101. WRAP UP
Timelines
become
mandatory
as
of
March
31st
2012.
Default
landing
pages
/
welcome
tabs
do
NOT
exist
inside
the
new
timelines
layout
All
apps
will
function
as
normal
Custom
page
sizes
have
increased
to
810
pixels
wide
Embrace
the
changes
or
become
obsolete!
Tuesday, March 20, 2012

102. LEARN MORE ABOUT USING FACEBOOK TO BUILD YOUR LIST
Tuesday, March 20, 2012

103. LEARN MORE ABOUT USING FACEBOOK TO BUILD YOUR LIST
Visit:
http://www.davelikesthis.com/jevolution
Tuesday, March 20, 2012