2. Great companies have
People in their DNA
Mickey’s 10
commandments
1. Know your audience 6. Avoid overload &
create turn-ons
2. Walk in your guests shows
3. Peabody the flow of people & 7. Tell ONE story at a
spaces time.
4. Create a visual magnet
(“Weenie”) 8. Avoid
5. Communicate w/ visual contradictions &
literacy maintain identity
3. Why learn about
People?
Likes
Dislikes
Feasability
FIT
CHANGE
4. How don we learn
about people?
Collect
Ask
Listen
OBSERVE
PLAY