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Social Media For Event ROI

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Velvet Chainsaw Consulting
Velvet Chainsaw Consulting

Jason Fellman presentation deck for Social Media to help drive engagement for major events.

Tecnologia
1 de 37
 
Presentation 2.0 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Strategic Concepts
Principles of Web 2.0 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media Defined ,[object Object]
Social Media Defined
Social Media and The Consideration Cycle
Social Media and The Consideration Cycle
The Four Levels of Community Engagement
Customer Relationship Lifecycle ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Customer Relationship Lifecycle ,[object Object],*Events and Websites touch customers at each phase of the customer relationship.
The 365-day website? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Tactical Ideas
3 Quick Wins ,[object Object],[object Object],[object Object],[object Object],[object Object]
PRE-EVENT DIGITAL VIDEO TEASER/TRAILER ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Leverage Existing Social Networks ,[object Object],[object Object],[object Object],[object Object]
LIVE EVENT PRESENTATION WEBCASTS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
EVENT BLOG BY DEDICATED EVENT BLOGGER ,[object Object],[object Object],[object Object],[object Object],[object Object]
WIDGETS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
MASHUPS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
WEB TIE-IN TO LIVE EVENT EXPERIENCE ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
REAL-TIME CONFERENCE ANALYZER ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
EXPERT INTERVIEW VIDEO PODCASTS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
WEB-BASED COMPETITION ,[object Object],[object Object],[object Object],[object Object],[object Object]
Industry Knowledge Base ,[object Object],[object Object],[object Object],[object Object]
WEBCASTED/PODCASTED DEBATE ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
OBJECTIVES
Measuring and Improving
The “New” Metrics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Image courtesy of Quotient Integrated Systems and MeetingTechOnline
Ongoing Research and Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Determining ROI ,[object Object],[object Object],[object Object],[object Object]
Determining ROI ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Tips For Taking The Plunge
You may need to think differently… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Resources
Resources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Talkback

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