2. “Does your home have any of these connected home
technologies(generally they will allow control via a mobile app)?”
Is gaming/entertainment the
way into the connected home?
3. Fitbit
Which wearable device do you use on a regular basis?
The Rest
The way the device behaves
doesn't change as I change my
behaviour. I become healthier or
bored, either way the
notifications don't change.
5. A deeper and more personal view
Innovative Methods for Data Gathering May, 2015
Survey DataSocial media and
lifestyle data
Sensor Data Qual & Quant Datasets
6. Health Research – now and future
Innovative Methods for Data Gathering May, 2015
7. People care about their data! – a caregiver perspective
John Costik. Diabetes Dad to Evan
Enamored with accuracy of Evan’s Dexcom
data and wanted unlimited access despite no
FDA solution.
Innovative Methods for Data Gathering May, 2015
12. How ONZO helped Kantar
ONZO used analytics to detect when
appliances were being used within the
home from the overall energy use without
the need for individual appliances to be
chipped.
Detection of when
appliances were used was
13% more accurate than
diaries.
Detection of appliance use
was 80% more accurate
than survey data.
Kantar compared the accuracy of ONZO’s
automatic detection of appliance use, to
that from diaries and surveys.
13. The Utility Industry - Future
Time of Washing Machine use in a single household
(24 hour clock)
ONZO analytics can detect the time and patterns of
use for how homes use appliances.
When combined with e-commerce platforms,
campaigns and products can be targeted based on the
lifestyle’s of the homes.
Spot the days when
homes’ cook
Know how many times a
washing machine has been
run
14. Is Artificial Intelligence going to sort this data out for us?
Usage of SIRI on our US Panel is
low 2% use it in a given month*
However, now the ability to gather data from wearable sensors, devices and apps as well as mobile-enabled market research PLUS data on patient social media activity, which can be a great indicator of lifestyle, can enable us to get a deeper view of patients than was ever possible before.
However, now the ability to gather data from wearable sensors, devices and apps as well as mobile-enabled market research PLUS data on patient social media activity, which can be a great indicator of lifestyle, can enable us to get a deeper view of patients than was ever possible before.
Meet John Costik, self-proclaimed diabetes Dad to Evan. Obviously, once Evan was diagnosed with T1 diabetes John’s life priorities changed and he, like any diabetes dad, wanted to be sure he could monitor his son’s blood glucose any time day or night wherever he might be. He loved the accuracy of Evan’s DEXOM Continuous Glucose Monitor and wanted to be able to access it remotely from his smartphone. But there was no FDA-approved device that did that
IOT can help to differentiate between consumer vs shopper. Think about Echo(natural language voice recognition) – it can differentiate between the parents vs the children, boys vs girls – both could be a huge impact on the recommendations provided by the CRM.
This is the realm of the Digital Agent - running slick AI software, making predictions and recommendations that makes your life better and more efficient.
A brilliant example of digital agent is X.AI – which manages your calendar appointments. So send the invite – cc AMY – and AMY manages all the back and forward required to lock in the meeting.
Similar digital agents might be used to manage the shopping list.
For instance – most more than 50% e-commerce shopping lists are set to repeat (double check with Kantar World Panel e-commerce study “Our data shows that 55% of online shoppers use the same shopping list from one purchase to the next, giving first movers a big advantage.”) – a digital agent might be aware that you are holding a dinner party and make appropriate suggestions to add X Y Z to the list.
HOWEVER THIS IS EMERGING NOW AND WE ARE TALKING ABOUT THE FUTURE
Phase 2, to us, could feel weird. This is when AI moves from Recommending to Making Decisions.
For instance - your TELSA drives itself off for a service at 1 AM.
All of a sudden your juicy thick steaks are replaced in your shopping delivery- with watercress – because you withings scales told on you.
Perhaps brands in future – are going to have to associate products with multiple occasions – if they want to be recommended by list AI! – i.e. Master Data.. look at Spotify for examples of this!
[Creative]
Creative around the futurescape – the idea of the AI shopping list. Idea that brands in future might need to focus on context and associate with different occasions. Like how Spotify – has “life style” themed music packs.... at the Party, Workout, Pop, Mood, Focus, Dinner Chill