Results of quick poll linkedin Quora re: Will Apple launch a fully integrated TV product in 2013 (excluding the TV Box).

1. APPLE TV FOR 2013?
My Premise:
● The current Apple TV box is not a satisfactory
solution because:
○ When a person buys a new TV, they now
come with Smart TV functions - the Apple
box ends up in the rubbish bin;
○ Apple is not the sort of company that is
satisfied plugging their hardware into
another manufacturers screen (they love
their screens!).
○ 2013 is the battle of the digital living room!

2. THE RISKS
● TV screens are expensive to manufacture -
and have low margins - COULD APPLE
PRODUCE SOMETHING COSTS EFFECTIVE
AND MAINTAIN THEIR FAVOURABLE
MARGINS?
● TV manufacturers are suffering already ... lots
of risk.
● The market is crowded.
● Is it old tech? - are screens going to end being
thin clients? the OS resident on the web?

3. OTHER STRATEGIES
● Apple could be content creating a content
ecosystem for large screens - as per Apple TV.
● Apple,could, like Google be content with a dual
strategy of the TV Box - plus working with
specific manufacturers (like Samsung in
Google's case) to back in the ecosystem
straight into the TV.

4. WHAT LINKEDIN MEMBERS
THOUGHT
I asked "so is Apple going to launch a TV in 2013"
on Quora and LInkedin Answers.
Results - 16 responses (sigh!!)
8 - Definite No
1 - Yes
5 - Without saying yes or no - thought other things
would happen.
http://www.quora.com/Apple-Inc-2/Will-Apple-release-a-television-set-in-2013
http://www.linkedin.com/answers/technology/wireless/TCH_WIR/1068129-
10781613?browseIdx=0&sik=1353868264790&goback=%2Eamq