Mobile User Experience Guide

MOBILE
USER EXPERIENCEThis work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

AGENDA
‣ Why mobile?
‣ What is mobile?
‣ Mobile mindset
‣ Best practices
‣ Design principles
‣ UI elements & gestures

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Untitled 1 Untitled 2 Untitled 3
WHY MOBILE?
http://techcrunch.com/2011/10/18/meeker-mobile-pandora-twitter-square/

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WHY MOBILE?
http://www.lukew.com/ff/entry.asp?1506
- Luke Wroblewski

MOBILE IS _____
‣ Personal
‣ Intimate
‣ Convenient
‣ Effortless
http://www.flickr.com/photos/29419113@N06/6681210225/

MOBILE IS _____
‣ Dynamic
‣ Unpredictable
‣ Anywhere and everywhere Satechi Universal Bicycle Holder Wrench Mount
!
CONTEXT

IS TABLET MOBILE?
‣ Personal
‣ Intimate
‣ Convenient
‣ Effortless
‣ Invisible
http://www.flickr.com/photos/whitefield_d/5886357461/
‣ Personal
‣ Intimate
‣ Convenient
‣ Effortless
‣ Invisible
‣ Dynamic
‣ Unpredictable
‣ Anywhere and everywhere
KIND OF.
SORT OF.

IS TABLET MOBILE?
DO TABLETS USE MOBILE
NETWORKS?
‣ Only 6% of iPad sessions come from cellular network connections
‣ 29% of iPhones and 68% of Android smartphones in the US browse
the Internet only using cellular networks.
‣ Globally, smartphones account for 36% of all connections to public
WiFi hot spots compared to 10% for tablets.
http://www.lukew.com/ff/entry.asp?1571
- Luke Wroblewski

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IS TABLET MOBILE?
http://stateofthemedia.org/2012/digital-news-gains-audience-but-loses-more-ground-in-chase-for-revenue/digital-by-the-numbers/
WHEN ARE TABLETS USED?

IS TABLET MOBILE?
NO.
http://www.flickr.com/photos/bendodson/5338445045/
BUT, WHAT ABOUT...?

WHAT ABOUT...?
http://www.cio.com/article/693401/iPad_in_Healthcare_Not_So_Fast

WHAT ABOUT...?
http://www.wired.com/autopia/2010/07/ipad-popular-with-aviation-crowd-in-oshkosh/
IT DEPENDS

MOBILE USER EXPERIENCE IS:
CONTEXT
‣ Users
‣ Business
‣ Capabilities
‣ Constraints

MOBILE MINDSET
http://www.flickr.com/photos/zeldman/7956491412

MOBILE MINDSET
I’m microtasking I’m local I’m bored

BUSY AND DISTRACTED
http://www.flickr.com/photos/antrover/8415870158
one eyeball
!
one thumb

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FICKLE AND DISLOYAL
http://www.localytics.com/blog/2011/26percent-of-mobile-app-users-are-either-fickle-or-loyal/

CLUMSY
http://www.flickr.com/photos/druggedmoon/43811147
fat fingers x10

UNEDUCATED
- Josh Clark, Tapworthy

...ARE NOT NECESSARILY TABLET USERS

BEST PRACTICES
STRATEGY
‣ Native
‣ Native/HTML Hybrid
‣ Mobile Web
‣ Responsive
‣ Mobile First
!
!
IT DEPENDS
‣ Context
‣ Users
‣ Business
‣ Tech Capabilities and Resources
!
!
!
}

BEST PRACTICES
DESIGN PROCESS
‣ Empathy!
‣ Understanding your context, users, and business is more important
than ever – fewer givens than with desktop contexts.
‣ Get out of the building! Ideate in the wild. Work in the wild?

PRINCIPLES
DESIGN FOR SCALABILITY
‣ Easier to scale up UIs than to scale down
‣ Provide continuity across devices and touchpoints

PRINCIPLES
DESIGN FOR LESS SCREEN REAL
ESTATE
‣ Focus on content over navigation
‣ Focus on primary tasks (1 per screen)
!

PRINCIPLES
DESIGN FOR PARTIAL ATTENTION
‣ Provide clarity and focus
‣ You need to know what matters most  
i.e. You need to really know your customers and your business
!

PRINCIPLES
DESIGN FOR GLANCEABILITY
!
!

PRINCIPLES
DESIGN FOR INTERRUPTION
‣ Auto-save
‣ Multi-tasking
‣ Let users pick up where they left off
‣ Same device
‣ Other devices
‣ Other touchpoints

PRINCIPLES
DESIGN FOR CAPABILITIES
‣ GPS - location
‣ Compass - direction
‣ Gyroscope - movement, acceleration
‣ Device (address book, phone, SMS, calendar integration)
‣ Input - Audio, video, image
‣ Bluetooth, RFID - connectivity and “Near Field Communication”
‣ Light sensors - environmental awareness
‣ Touch - gestures, direct manipulation (NUI

PRINCIPLES
DESIGN FOR CAPABILITIES
‣ GPS - location
‣ Compass - direction
‣ Gyroscope - movement, acceleration
‣ Device (address book, phone, SMS, calendar integration)
‣ Input - Audio, video, image
‣ Bluetooth, RFID - connectivity and “Near Field Communication”
‣ Light sensors - environmental awareness
!
!
!
}
REIMAGINE
WHAT’S
POSSIBLE

CONTENT VIEW
Popovers (iPad only)

CONTENT VIEWS (CONT.)
Table View

Grouped Tables

Table View Elements

CONTROLS (CONT.)
Date Picker (embedded)

NAVIGATION FRAMEWORKS
‣ Springboard
‣ List Menu
‣ Dashboard
‣ Gallery
‣ Side Drawer
‣ Tab Menu

NAVIGATION FRAMEWORKS: SPRINGBOARD
http://www.amazon.com/Mobile-Design-Pattern-Gallery-Smartphone/dp/1449363636/

NAVIGATION FRAMEWORKS: LIST MENU

NAVIGATION FRAMEWORKS: DASHBOARD

NAVIGATION FRAMEWORKS: GALLERY

NAVIGATION FRAMEWORKS: SIDE DRAWER

CASE STUDY: FACEBOOK
“The first big mission of the new testing framework was
rethinking how users navigate on mobile. It wondered if there
was something better than the navigation drawer that slides
out from the side of the app.
It used the new testing framework to experiment with dozens
of different interface designs, and compared them on metrics
including “engagement metrics, satisfaction metrics, revenue
metrics, speed metrics, perception of speed metrics” until it
found that when looked at holistically, the row of buttons at
the bottom of the feed or main screen was the best design.”
‣ http://techcrunch.com/2013/09/18/facebooks-new-mobile-test-framework-births-bottom-tab-bar-navigation-redesign-for-ios-5-6-7/

NAVIGATION FRAMEWORKS: TAB MENU

CASE STUDY: MOBILE & RESPONSIVE WEB
‣ http://exisweb.net/mobile-menu-abtest
“Based on this and my previous AB test, a flat
hamburger icon may not be ideal on a responsive
website (remember this is a website not an app).
Using the word MENU (and making it look like a
button) could be more helpful for visitors.”

STUDY: ICONOGRAPHY AND USABILITY
“Clear labels help users make decisions faster: they give good
information scent about what will come next. Labels should
still be used for newer icons, such as the three-line menu icon
(or “hamburger” icon). The map-marker icon is another icon
with a still cloudy meaning and inconsistent use. Sometimes it
means current location, or a different particular location, or
locations in general, or nearby places.”
‣ http://www.nngroup.com/articles/magnifying-glass-icon/

‣ Users
‣ Business
‣ Capabilities
‣ Constraints
REIMAGINE
WHAT’S
POSSIBLE
MOBILE USER EXPERIENCE IS:
CONTEXT !
!
!
}TEST
EVERYTHING

‣ http://pttrns.com/
‣ http://www.mobile-patterns.com/
‣ http://inspired-ui.com/
‣ http://www.lovelyui.com/
‣ http://mobiledesignpatterngallery.com/
PATTERN LIBRARIES

FRAMEWORKS & PATTERNS
OS GUIDELINES
‣ https://developer.apple.com/library/ios/documentation/
userexperience/conceptual/MobileHIG
‣ https://developer.android.com/design

ADDITIONAL RESOURCES
BOOKS!
‣ Mobile Frontier, Rachel Hinman
‣ (Rosenfeld Media, promo code: LICHAW)
‣ Tapworthy, Josh Clark
‣ Mobile First, Luke Wroblewski
‣ Responsive Design, Ethan Marcotte
‣ Mobile Design Pattern Gallery, Theresa Neil

Mobile User Experience Guide

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