1. Cafe
and Motel
www……...com
Denise Leath
Web Analytics
4/26/11
2. 2
Contents
About …Cafe
& Motel
Findings and Business
Action Plans Objectives
Goals and Dashboard
Filters Reports
3. 3
About…Café and Motel
Located in …..
In ….. at the entrance to ……. Park
Family-owned and operated
Motel units, and cafe serving
breakfast, lunch and dinner, and carry-
outs
Kid- and pet-friendly
4. 4
…… Website
Eight main pages
Home
Motel – link to motel inquiry page
Cafe – link to cafe reservation page
Store – sell cherry pie filling
About Us
Gallery - photos
Contact Us
Local Fun – things to do in …. County
5. 5
Business Objectives
Drive motel
reservations
Drive cafe reservations
Provide information
about ….. County
vacations and “things
to do” which lead to
staying at …..
Get people to fill out
Contact Us page
Get people to fill out
motel inquiry page
6. 6
Reports
Reports chosen for Dashboard
Visits
Visitors
New vs. Returning
Traffic Sources
Page Views
Average Page Views/Visit
Bounce Rate
Goals Conversions
Goal Conversion Rate
Entrance Sources
Automated reports
Monthly Dashboard reports (because of seasonality of motel
business)
9. 9
Findings
for …… On:
Visitors
Traffic Sources
Top Content
Keywords
Funnels
10. 10
Visitors to Website
10/15/10 to 4/22/11
3,838 people visited this site
5,043 Visits – 26.27 visits/day
3,838 Absolute Unique Visitors
29,349 Pageviews
13,926 Unique views
5.82 Average Pageviews – 5.82 pages/visit
00:03:16 Time on Site – average time on site
14.75% Bounce Rate
74.84% New Visits – 3,776 new visitors; 1,267
returning visitors
15. 15
Peak Traffic Dates
Calendar Events, such as St. Patrick’s
Day, Spring Break, President’s Day
April 18, 2011 - 61
March 28, 2011 – 65
March 17, 2011- 221
March 14, 2011 - 52
February 2, 2011 – 69
January 27,2011 – 57
January 26,2011 – 58
16. 16
Action Plans to Consider
Email blasts to past customers around
calendar events
Add Blog to announce upcoming events and
things happening at …… and surrounding
area
Twitter account (already doing Facebook)
Adding Funnels to track paths
Continue with Social Bookmarking
Set new Goals around Motel Inquiry, Café
Reservation, or Contact Us