Inside the social media triangle

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David Kamerer

Presented 9/17/2010 to the Kansas Chapter of the Public Relations Society of America

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Inside the social media triangle David Kamerer, PhD, APR School of Communication Loyola University Chicago

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Facebook trends: Facebook everywhere (social plugins) Mobile access Privacy pushback

2. Real time (latency) (information float)

Time as a variable: Google Trends Google Realtime Google Instant Search http://www.google.com/realtime

Mobile trends: Rise of Android Fragmented marketplace Coupons on handset Mobile to IRL Mobile to transactions

From the desktop: Google: www. google .com/local/add/businessCenter Yahoo: http://listings.local.yahoo.com/basic.php Bing: https://ssl.bing.com/listings/BusinessSearch.aspx Create/publish/share: Location information • maps • “extended phone book”

Check-in games Your role: Establish your places Monitor reputation Possible promotions/games for engagement Transactions?

Augmented Reality Communication flow: to the handset New variable: presence Layar http://www.youtube.com/watch?v=b64_16K2e08

Looking forward The “splinternet” HTML5 4G/prevalent WiFi Tablets Multi-touch Video

The attention crash “ We are reaching a point where the number of inputs we have as individuals is beginning to exceed what we are capable as humans of managing. The demands for our attention are becoming so great, and the problem so widespread, that it will cause people to crash and curtail these drains. Human attention does not obey Moore’s Law.” - Steve Rubel, Edelman Digital

Thank you www.davidkamerer.com @davidkamerer

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Inside the social media triangle

1. Inside the social media triangle David Kamerer, PhD, APR School of Communication Loyola University Chicago

3. social

4. 89/2430

6. New uses: News reader

8. Facebook trends: Facebook everywhere (social plugins) Mobile access Privacy pushback

10. 2. Real time (latency) (information float)

11. Your early warning system:

12. Time as a variable: Google Trends Google Realtime Google Instant Search http://www.google.com/realtime

13. 2. Real time (latency) (information float)

14. 3. Location Here come the handsets

15.

16.

17.

18. Mobile trends: Rise of Android Fragmented marketplace Coupons on handset Mobile to IRL Mobile to transactions

19.

20.

21. From the desktop: Google: www. google .com/local/add/businessCenter Yahoo: http://listings.local.yahoo.com/basic.php Bing: https://ssl.bing.com/listings/BusinessSearch.aspx Create/publish/share: Location information • maps • “extended phone book”

22. Check-in games Your role: Establish your places Monitor reputation Possible promotions/games for engagement Transactions?

23. Augmented Reality Communication flow: to the handset New variable: presence Layar http://www.youtube.com/watch?v=b64_16K2e08

24. Looking forward The “splinternet” HTML5 4G/prevalent WiFi Tablets Multi-touch Video

25. The attention crash “ We are reaching a point where the number of inputs we have as individuals is beginning to exceed what we are capable as humans of managing. The demands for our attention are becoming so great, and the problem so widespread, that it will cause people to crash and curtail these drains. Human attention does not obey Moore’s Law.” - Steve Rubel, Edelman Digital

26. Technological determinism

27. Thank you www.davidkamerer.com @davidkamerer

Inside the social media triangle

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