Measure Impact, Not Activity - Voices 2015

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Measure Impact, Not Activity Karen Catlin, Karen Catlin Consulting Voices 2015 - www.globlatechwomen.com LIVE - At Santa Clara University, Room #330C located on the 3rd floor of the Learning Commons Session Length: 45 minutes Most women’s affinity groups measure their activity. How many events they’ve run, how many people attended each event, and the like. What’s often missing is a vision of what will be different because of the group’s impact and how to measure it. Frankly, I'm not surprised. That's exactly what I did when I ran the women's group at Adobe Systems. I founded that group in 2008, and while I'm proud of our accomplishments, I didn't measure our impact. I honestly don't think I knew how to. At the time, calculating the return on investment seemed like a holy grail. I've since realized how important it is to measure the impact of an affinity group and how to go about doing so. In this talk, I will provide practical tips for identifying the vision, gaining support, defining the strategy for achieving it, and measuring the impact.

Carreiras

Measure
Impact,

Not
Activity

Karen
Catlin

Advocate
for
Women
in
Tech

karencatlin.com

@kecatlin

©
2015
by
Karen
Catlin.
All
rights
reserved.

Vision
&
Impact

What
will
be
diﬀerent
when
we’re

successful?

Brainstorm!

“What
do
we
want
to
be
diﬀerent

about
our
company/community?”

Double
%
women
in
tech

roles
by
2017

1)
Measure
baseline

2)
Evaluate
the
recruiting
pipeline

3)
Insist
on
2
female
candidates
for
every
role

4)
Remove
unnecessary
requirements
from
job

descriptions

5)
Review
careers
page
for
images
of
women

6)
…

Triple
female
patent

holders
over
next
3
years

1)
Measure
baseline

2)
Ask
female
technologists
for
root
causes

3)
Run
a
workshop
on
the
patent
process

4)
Organize
a
panel
of
female
patent
holders

5)
…

Increase
WIT
volunteer

hours
by
20%

1)
Measure
baseline

2)
Build
relationship
with
a
girls
coding

camp

3)
Provide
tutors
and
mentors

Career
growth
for
women:

1)
Gaining
access
to
powerful
people,

2)
Making
achievements
known

Report:
“THE
MYTH
OF
THE
IDEAL
WORKER:
DOES
DOING
ALL
THE
RIGHT
THINGS
REALLY
GET
WOMEN
AHEAD?”

What
will
be
diﬀerent

when
we’re
successful?

Measure
impact,
not
activity.

1

2

Thank
you!

Karen
Catlin

karencatlin.com

@kecatlin

©
2015
by
Karen
Catlin.
All
rights
reserved.

Photo
credits

Image
courtesy
of
Stroonn/FreeDigitalPhotos.net

Image
courtesy
of
Angelina
Cupcake
(via
Flickr)
under
CC
BY-‐NC-‐ND
2.0

Image
courtesy
of
Vlado/FreeDigitalPhotos.net

Image
courtesy
of
adamr/FreeDigitalPhotos.net

Photo
credits
BigStock.com

Image
courtesy
of
Prawny/FreeDigitalPhotos.net

Photo
credits
DollarPhoto.com

Image
courtesy
of
stockimages/FreeDigitalPhotos.net

"Sangreal".
Licensed
under
Public
Domain
via
Wikimedia
Commons

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Women and CS, Lessons Learned From Turkey - Voices 2015

Deanna Kosaraju

Communications Platform Provides "Your School at your Fingertips" for Busy Parents Nirupama Mallavarupu, MobileArq Voices 2015 www.globaltechwomen.com Mon March 9 13:00 PST Mon March 9 16:00 EST Mon March 9 20:00 UTC Tue March 10 1:30 IST Tue March 10 7:00 Sydney Session Length: 1 Hour MobileArq is a mobile school directory for parents created by a Mother with expertise in Information Technology and a first-hand knowledge of the needs of busy parents with school age children. The mobile directory is the cloud version of the standard print directory, which contains the contact information of all parents and families in the school. The MobileArq app has a logical, easy to use interface through which parents can access school directory information on their mobile devices as well as desktop computers, whenever and wherever they need it. Unlike printed directories, new data can be added and corrections made in real-time so information is always up-to-date, and families can chose to opt out or edit personal contact information easily throughout the school year. MobileArq provides the user the added convenience of calling/emailing/texting and message groups directly from the App. MobileArq's provides PTAs all-in-one portal to manage their communication, fundraising and memberships. MobileArq is the first to also provide APIs for third parties to write applications for parents, teachers and students.

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ASEAN Women in Tech Voices 2015 www.globaltechwomen.com Tue March 10 20:00 PST Tue March 10 23:00 EST Wed March 11 3:00 UTC Wed March 11 8:30 IST Wed March 11 14:00 Sydney Lucie Newcomb CEO The NewComm Global Group Inc. (USA), Moderator Nuraizah Shamsul Baharin, Managing Director of Madcat World Sdn. Bhd. (Malaysia), Jennifer Kenny, CEO BizTh!nk (Indonesia) Au Soriano, CEO Pinoy Travel (Philippines) Haslina Taib, CEO BAG Networks Sdn Bhd (Brunei) Session length: 1 Hour In celebration of International Women's Day, from Brunei to Malaysia, Indonesia to the Philippines, ASEAN to California and around the world, we will share our experiences and recommendations; celebrate our unique contexts as well as common ground.

ASEAN Women in Tech - Voices 2015

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Empowering Women Technology Startup Founders to Succeed Ari Horie, CEO & Founder, Women's Startup Lab Voices 2015 - www.globaltechwomen.com Mon March 9 10:00 PST Mon March 9 13:00 EST Mon March 9 17:00 UTC Tue March 10 22:30 IST Tue March 10 4:00 Sydney Session Length: 1 Hour As Founder and CEO of Women's Startup lab, Ari Horie will share her knowledge on the entrepreneurial journey, obstacles facing female technology founders, and her tips and tricks for women looking to overcome these barriers. In addition, Ari will be able to discuss her philosophy, “The Hito Rule,” which calls on women to not only lean in, but on and up their communities to gather the skills, network, and support needed to advance their companies and how she has successfully implemented this philosophy during her own entrepreneurial journey.

Empowering Women Technology Startup Founders to Succeed - Voices 2015

Deanna Kosaraju

Innovation – A Destination and a Journey Valeria Mihalache, Xilinx Voices 2015 - www.globaltechwomen.com Mon March 9 9:00 PST Mon March 9 12:00 EST Mon March 9 16:00 UTC Tue March 10 21:30 IST Tue March 10 3:00 Sydney Session Length: 1 Hour We live in a time when change happens at lightning speed, all around us. The only way for companies to be competitive is to innovate, not only with respect to their product offering, but also with respect to their marketing and to their work processes. Moreover, all organizations need innovation in order to stay ahead in the game. Non-profit organizations need to bring innovation in their processes to attract more donors; schools need to innovate with respect to the teaching methods, as well as with respect to the programs they offer, for instance to take advantage of the latest technologies available, or to engage the students more in the learning process. In this presentation we will focus on innovation and on its two good companions, creativity and invention. We will talk about the differences between the three, while also showing the intrinsic connection between them. Giving real-life examples, we will talk about different types on innovation. We recognize that innovativeness is an elusive trait, that one cannot predict how innovative somebody will be in his or her position. Nevertheless, there are certain things that organizations can do to allow for and to stimulate the innovativeness of their employees/members. We will talk about processes that organizations can use in order to inspire and foster innovation.

Innovation a Destination and a Journey - Voices 2015

Deanna Kosaraju

Agility and Cloud Computing Ambs Kesavan, Xilinx Voices 2015 www.globaltechwomen.com Session Length: 45 minutes The objective of this talk is to share technology trends in cloud computing industry and the opportunities they provide to innovate at scale. The presentation highlights the productivity and economic benefits from adopting this disruptive technology to create a sustained competitive advantage for businesses of all sizes ranging from SMB segment to high end enterprises.

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Deanna Kosaraju

The Confidence Gap: Igniting Brilliance through Feminine Leadership Lisa Marie Jenkins, Cisco Systems, Lisa Marie Jenkins Consulting Voices Conference www.globaltechwomen.com Mon March 9 15:00 PST Mon March 9 18:00 EST Mon March 9 22:00 UTC Tue March 10 3:30 IST Tue March 10 9:00 Sydney Session Length: 1 Hour Evidence shows that women are less self-assured than men, however studies prove confidence is just as important as competence when it comes to advancing a successful career. The confidence gap between men and women is caused by factors that range from upbringing, social conditioning, and biology. Today the 8 most desired characteristics for the modern leader are considered to be feminine, so when women become more courageous, they will naturally become more effective leaders and everyone benefits. In this session, you will: • Begin to learn what it takes to overcome self-doubt and become unstoppable in the face of fear • Develop the courage and clarity to take action and take risks • Understand how confidence combined with core strengths creates powerful and authentic women

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Deanna Kosaraju

Business Intelligence Engineering for Big Data Ramya Bommareddy Voices 2015 - www.globaltechwomen.com March 9th 2015 Session Length: 1 hour Beyond building and developing information technology applications and teams, we will share our experiences of thriving in a globally distributed organization. As a dynamic duo of Engineering Manager and Engineering lead, we will showcase how we are delivering innovation in Business Intelligence and Data Engineering in an Enterprise Data warehouse setting. We cater to the data and information needs of the business community whose priorities are moving targets. The myth that Agile methodology only works for co-located teams has been busted. Promoting a culture of outside-in-thinking through customer centricity, with focus on quality is the key to success.

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Deanna Kosaraju

Agility and cloud computing

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Speak Out and Change the World! Voices 2015

Breaking the Code of Interview Implicit Bias to Value Different Gender Compet...

Change IT! Voices 2015

How Can We Make Interacting With Technology and Science Exciting and Fun Expe...

Women’s INpowerment: The First-ever Global Survey to Hear Voice, Value and Vi...

The Language of Leadership - Voices 2015

Mentors and Role Models - Best Practices in Many Cultures - Voices 2015

Optimal Execution Of MapReduce Jobs In Cloud - Voices 2015

Panel: Cracking the Glass Ceiling: Growing Female Technology Professionals - ...

Heart Rate Variability and the Digital Health Revolution - Voices 2015

Women and CS, Lessons Learned From Turkey - Voices 2015

Communications Platform Provides "Your School at your Fingertips" for Busy Pa...

ASEAN Women in Tech - Voices 2015

Empowering Women Technology Startup Founders to Succeed - Voices 2015

Innovation a Destination and a Journey - Voices 2015

Agility and Cloud Computing - Voices 2015

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Measure Impact, Not Activity - Voices 2015

2. Impact?

3. Holy Grail

4. How many?

5. Vision & Impact What will be diﬀerent when we’re successful?

6. Brainstorm! “What do we want to be diﬀerent about our company/community?”

7. Gender Diversity?

8. Business Challenges?

9. Social Responsibility?

10. Career Growth?

11. Create a plan

12. Double % women in tech roles by 2017 1) Measure baseline 2) Evaluate the recruiting pipeline 3) Insist on 2 female candidates for every role 4) Remove unnecessary requirements from job descriptions 5) Review careers page for images of women 6) …

13. Triple female patent holders over next 3 years 1) Measure baseline 2) Ask female technologists for root causes 3) Run a workshop on the patent process 4) Organize a panel of female patent holders 5) …

14. Increase WIT volunteer hours by 20% 1) Measure baseline 2) Build relationship with a girls coding camp 3) Provide tutors and mentors

15. Career Growth for Women 1) ?

16.

17. Career growth for women: 1) Gaining access to powerful people, 2) Making achievements known Report: “THE MYTH OF THE IDEAL WORKER: DOES DOING ALL THE RIGHT THINGS REALLY GET WOMEN AHEAD?”

18. Example 1: The CLUB

19. Example 2: Bay Area GGD

20. Example 3: Wilpower

21. What will be diﬀerent when we’re successful? Measure impact, not activity. 1 2

23. Photo credits Image courtesy of Stroonn/FreeDigitalPhotos.net Image courtesy of Angelina Cupcake (via Flickr) under CC BY-‐NC-‐ND 2.0 Image courtesy of Vlado/FreeDigitalPhotos.net Image courtesy of adamr/FreeDigitalPhotos.net Photo credits BigStock.com Image courtesy of Prawny/FreeDigitalPhotos.net Photo credits DollarPhoto.com Image courtesy of stockimages/FreeDigitalPhotos.net "Sangreal". Licensed under Public Domain via Wikimedia Commons

Measure Impact, Not Activity - Voices 2015

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