Communications Platform Provides "Your School at your Fingertips" for Busy Parents Nirupama Mallavarupu, MobileArq Voices 2015 www.globaltechwomen.com Mon March 9 13:00 PST Mon March 9 16:00 EST Mon March 9 20:00 UTC Tue March 10 1:30 IST Tue March 10 7:00 Sydney Session Length: 1 Hour MobileArq is a mobile school directory for parents created by a Mother with expertise in Information Technology and a first-hand knowledge of the needs of busy parents with school age children. The mobile directory is the cloud version of the standard print directory, which contains the contact information of all parents and families in the school. The MobileArq app has a logical, easy to use interface through which parents can access school directory information on their mobile devices as well as desktop computers, whenever and wherever they need it. Unlike printed directories, new data can be added and corrections made in real-time so information is always up-to-date, and families can chose to opt out or edit personal contact information easily throughout the school year. MobileArq provides the user the added convenience of calling/emailing/texting and message groups directly from the App. MobileArq's provides PTAs all-in-one portal to manage their communication, fundraising and memberships. MobileArq is the first to also provide APIs for third parties to write applications for parents, teachers and students.

1. Building better-connected school
communities with MobileArq School
Directory+
Nirupama Mallavarupu
Founder & CEO, MobileArq
March 9, 2015

2. Outline
• My journey to entrepreneurship
• Why MobileArq?
• Lessons Learned

3. Beginnings
Fascination with Computers
B.E, Computer Science,
IISc, Bangalore, India

4. • Parallel Computing
• Falcon - Threads Monitoring System
Coming to America

5. First Job
• Distributed Transaction Processing
• Pioneer Transaction Monitor
Transarc
Pittsburgh, PA

6. From Snow to Sunshine
Redwood Shores, CA
Oracle Kernel Group

7. The Internet Wave
Recovery
algorithms
Unix/C
Oracle Stack
J2EE Java
NetDynamics – Pioneer Application Server
CORBA

8. Motherhood

9. Diving into Open Source
• Ground Zero Startup
• Web Intelligence and
Customer Care Portal
• Open Source based
Self-service web
portals

10. Jumping into Entrepreneurship
• Freedom to go beyond engineering
• Corporate Environment stifled creativity
• Passionate about giving the world
something better

11. HowdyHood
Building neighborhood communities

13. School Collaboration Portal

14. PTA
Directory
Parents
Parent
Teacher
Association

16. Why MobileArq?
When does
chess club
meet
?
When
is
Spring
Break?
Contact
a teacher
?
Arrange a
Play date
?
Class
List for
Birthday
?

17. Building The Directory Is A
Huge Challenge…
Time / Labor / Money

18. Solution: MobileArq School Directory+

19. Collaborating
With PTA’s
Streamlining
processes
Serving
Parent communities

20. • Accessible anywhere anytime
• Call/email/text parents &
teachers
• Private, secure & not Googleable
For Parents: Your school community
at your fingertips

21. PTA Platform

22. PTA Benefits
Increase Revenue
• Mobile Advertisement Platform creates a new
source of revenue.
Save Time
• Parents can enter their own information, saving
hours of data entry.
Raise Membership
Integrated online payment option of PTA dues

23. 50 Schools
40,000 Users
10 States
Launched 2013

24. Entrepreneurship Lessons Learned
• Never a good time to start a company!
• Need a ‘Financial Backup Plan’ until it
takes off!!
• Find a good mentor who can guide you.
• Selective and quality Networking is a
must.
• Give before you ask for help.

25. Building Better-Connected
School Communities
Niru Mallavarupu
niru@mobilearq.com
908-246-7117
MobileArq
Signup for a demo of MobileArq at
https://mobilearq.com/