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Archaeology is a brand!   On the value of archaeology for present-day society   Professor Cornelius Holtorf Linnaeus University, Kalmar, Sweden
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Archaeology’s impact in popular culture: ,[object Object],[object Object],[object Object],[object Object]
Archaeology as a brand ,[object Object],[object Object],[object Object],[object Object],[object Object]
The archaeologist as adventurer ,[object Object],[object Object]
The archaeologist as detective ,[object Object],[object Object],[object Object]
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A larger perspective … ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The value of archaeology for present-day society ,[object Object]
The value of archaeology for present-day society ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Some lessons for making archaeology valuable to society ,[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],Some lessons for making archaeology valuable to society
Archaeology sounds like fun to me!

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Cornelius Holtorf Archaeology is a brand

  • 1. Archaeology is a brand! On the value of archaeology for present-day society Professor Cornelius Holtorf Linnaeus University, Kalmar, Sweden
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Notas do Editor

  1. Nyborg Strand 16 Nov 2011 Dansk museikonferens
  2. The most significant metaphor of archaeology!
  3. Agatha Christie was married to the archaeologist Max Mallowan
  4. REVELATION: possibly draw lessons from the ancestors for the present and the future!? (e.g. long term environmental change) SAVIOUR: - Insights that can assist us in planning the future, e.g. in relation to environmental change or adaptation to adverse environmental conditions - without preserved archaeological sites in the grounds are grandchildren won’t have their own history… ????
  5. Not unproblematic! Globalisering Neo-kolonialism Kommersialisering Global uppvärmning och andra miljöproblem Brister i demokrati (bestämmer entreprenörer och ekonomer för mycket?)
  6. The cultural economy!
  7. Phil Harding
  8. The issue is not how archaeologists can make those people who love Heinrich Schliemann, Indiana Jones, Lara Croft and Time Team more interested in their own version of archaeology. The issue is rather what these popular figures can tell the professionals about popular themes and interests they need to address themselves. (Holtorf 2007: 12)
  9. See the metaphorical significance of what you are working with as an archaeologist! If archaeologists don’t tell such stories – others will. Archaeology is a verb: overcome adversity! solve mysteries! reveal truths! care ! Sometimes we must be critical – subversive – resist (just like any other citizen), e.g. Tara campaign; community archaeology; Mark Leone i Annapolis; Jeremy Sabloffs ”action archaeology” We can also modify or extend existing stereotypes!