1. Maritime Museum of Denmark
Kulturemuseet Spinderihallerne
Museum of Copenhagen
Naturama
Trapholt
National Gallery of Denmark
Welfare MuseumTojhusmuseet
Montergarden

2. Let’s go on a visitor’s journey

3. What does a Museum look like?
And what implications does this have?

4. Who is the Museum for?
• ‘…the typical Danish museum user is
female, Danish, late middle-aged, well-
educated and […] disproportionately from the
Modern/Community-Orientated segment’
Falk, J. ‘Understanding museum visitors’ motivations and learning. In: Social learning spaces and
knowledge producing processes’.
• Who could it be?
– Who is the potential audience?

5. Museums can create new spaces

6. How do we keep collections
fresh and relevant?

7. What is an object?
And how do you interpret?

8. What role do objects play?

9. What do we want visitors to do at our
objects – and how do we support them?

10. What is the role of digital?

11. What is an Immersive Experience?

12. What is the learning philosophy?
What is learning?
cognitive, affective, social, personal, skills
What is the Museum’s role in the learning
landscape?
how does it relate to school?
how about families?
What is it’s uniqueness?

13. How do we support visitors -
exhibition
• Take historical and contemporary objects
• Tell the stories of the people that made, used and
were affected by them
• Use rich media (text, images, AV) to bring the
stories and content to life
• Enrich with participatory practice
• Extend the experience online
Life-Enhancing Experience – a learning experience
that it engaging, memorable and inspiring.

14. How do we support visitors - Museum
Judy Rand: Visitor Bill of Rights
• "Meet my basic needs”
• "Make it easy for me to find my
way around.“
• "Make me feel welcome.“
• "I want to have fun!“
• "I came to spend time with my
family and friends."
• "Accept me for who I am and
what I know.“
• "Help me understand, and let me
talk, too.“
• "I want to learn something new.“
• "Let me choose; give me some
control. Give me a challenge I
know I can handle.“
• "Help me leave
refreshed, restored."

15. UK Situation
Museum overview:
• Predominantly audience –
focussed
• High awareness of exclusion –
from museums, subject, society
• Increasing emphasis on
understanding audiences
• Increasing participation practice
• Connection into National
conversations
Drivers:
• Funders - HLF/WT/Paul
Hamlyn/businesses….
• Top-down – inspiring learning for
all/ generic learning outcomes
• Reduced funding & competition –
‘necessary not nice’, necessary not
worthy’
• Networks – sharing practice
• National agendas –
– shortfall in STEM uptake
– Comparitive performance against
other countries
– Disaffection
– Youth Unemployment…and so on

16. Maritime Museum of Denmark
Kulturemuseet Spinderihallerne
Museum of Copenhagen
Naturama
Trapholt
National Gallery of Denmark
Welfare MuseumTojhusmuseet
Montergarden