UX = User + Experience #ONA15
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Draft of my 2015 Online News Association Conference workshop on user experience thinking. (A number of links are included in the live presentation but do not translate into Slideshare - apologies.)
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UX = User + Experience #ONA15
- 1. UX = User + Experience Damon Kiesow, @dkiesow Head of Mobile Initiatives McClatchy Company 11:30am - 12:30am | #ONA15ux
- 2. @dkiesow | #ONA15ux tl;dr Next comes ubiquitous computing, or the age of calm technology, when technology recedes into the background of our lives. - Mark Weiser Take for example, a hammer: it is ready-to-hand; we use it without theorizing… Only when it breaks or something goes wrong might we see the hammer as present-at-hand, just lying there. - Martin Heidegger “ ” “ ”
- 3. @dkiesow | #ONA15ux Journalism Tech is a cargo cult Ritual not innovation
- 4. @dkiesow | #ONA15ux We are chasing technology Print Radio TV Internet Phone ?? ??
- 5. @dkiesow | #ONA15ux What will save journalism? (Go ahead and Google it) iPad, Apple Watch, Tony Haile, Crowdfunding, Rich tech guys, Facebook, Cat Videos, Bitcoin, Data, Niche Reporting, Marshawn Lynch, Rap Genius, Native Advertising, Social Media…
- 6. @dkiesow | #ONA15ux Cause or Cure Cancer? https://kill-or-cure.herokuapp.com/
- 7. @dkiesow | #ONA15ux Do you have a Watch plan? • audience • content • revenue • tempo • voice • publishing • editing • error correction
- 8. @dkiesow | #ONA15ux • car dashboard? • refrigerator • front door • contact lens • jewelry • microwave • smoke detector • bathroom mirror What about @dkiesow | #ONA15ux
- 9. @dkiesow | #ONA15ux Glass is eating the world* *Source: Benedict Evans & Corning
- 10. @dkiesow | #ONA15ux Ubiquitous computing • Everything has a chip • We stop noticing Next comes ubiquitous computing, or the age of calm technology, when technology recedes into the background of our lives. Mark Weiser (1952- 1999) Chief Scientist Xerox PARC “ ”
- 11. @dkiesow | #ONA15ux Opportunity Costs We can’t do everything We can barely count the new things to do Emerging technologies lack a playbook We need to be using/playing with the new tech And we need to make money somehow long the way
- 12. @dkiesow | #ONA15ux Readers First Technology is not the center of readers’ focus It can not be the focus of our strategies Doing so sets us adrift
- 13. @dkiesow | #ONA15ux Readers: Make it efficient As the pace of information speeds up, readers want a filter The fear of missing out v.s the reality of drowning in information
- 14. @dkiesow | #ONA15ux Readers: Make it seamless Not just how new technologies work, how they work together Does your experience move with the user and adapt to their context? Tablet Car Radio Phone Desktop
- 15. @dkiesow | #ONA15ux Readers: Make it platform native Reflect the strengths and weaknesses of the device We tend to impose yesterday’s forms on tomorrow’s platforms.
- 16. @dkiesow | #ONA15ux OK, what is it with people anyway? They seem kind of high maintenance
- 17. @dkiesow | #ONA15ux Don’t make me think Satisficing vs Optimizing Our brains have limited processing power Working (transient) memory is required to learn new things If overloaded, frustration and task failure results Design must minimize load
- 18. @dkiesow | #ONA15ux Cognitive Barriers Number of Steps Length of Steps Difficulty of Steps Adapted from Jordan Julien in UXMag.com UserPerceptions
- 19. @dkiesow | #ONA15ux Cognitive Load Number of Choices Thought Required Clarity of Choice Adapted from Jordan Julien in UXMag.com
- 20. @dkiesow | #ONA15ux Red Say the color of the text BlueGreenRedBlueGreenBlack Stroop Effect
- 21. @dkiesow | #ONA15ux Conservation of complexity Potential cognitive load in a system should be solved by developers, not exposed to users 40 hours x 1 developer = 40 hours 0.5 second x 5,000,000 users = 700 hours
- 22. @dkiesow | #ONA15ux So, Heidegger… Ready to Hand v.s. Present at Hand When a technology is used intuitively and for a purpose, it becomes an extension of your own body. You see only the work, not the tool.
- 23. @dkiesow | #ONA15ux The hammer The canonical example
- 24. @dkiesow | #ONA15ux The mouse
- 25. @dkiesow | #ONA15ux Wired says The malfunctioning mouse serves to “increase the participants' cognitive load, and lead(s) to decreased performance in some of the ongoing cognitive tasks.”
- 26. @dkiesow | #ONA15ux Wired says “…(It) could thusly be viewed as a discontinuity in our selves.”
- 27. @dkiesow | #ONA15ux Connected tools • Extended Physiologic Proprioception • Originated with the study of prosthetic limbs • Popularization of the mouse a turning point One must deduce that a control system which is very much more efficient… is operating in the biological situation in order to reduce the load down to an acceptable level where the system can operate unconsciously. - D.C. Simpson (1974) “ ”
- 28. @dkiesow | #ONA15ux Close your eyes From an outstretched arm, touch your nose The Field Sobriety Test is a test of proprioception
- 29. @dkiesow | #ONA15ux Mainframes Gestures Voice @dkiesow | #ONA15ux
- 30. @dkiesow | #ONA15ux Gestures Gestures Voice @dkiesow | #ONA15ux
- 31. @dkiesow | #ONA15ux How it matters Older technologies were accommodated by users Now tech is more personal and must do the accommodating Users experience and intuit this shift Design / UX is now a differentiator and an expectation
- 32. @dkiesow | #ONA15ux Delight readers EXPECTATIONS REALITY Satisfaction =
- 33. @dkiesow | #ONA15ux Don’t hit your users As we remove mediating layers like the keyboard and mouse and control software directly with gesture and touch - disruptions become more painful Punchcard Keyboard Mouse Touch Gesture Thought
- 34. @dkiesow | #ONA15ux Forget the tech - worry about the audience Heidegger again… Hermeneutic Circle Users are not separate from their experiences To understand one, you must understand the other
- 35. @dkiesow | #ONA15ux How the industry thinks Revenue Goals Circulation Goals Editorial Goals Product }
- 36. @dkiesow | #ONA15ux How readers think Surprise me Save me money Connect me Inform me Entertain me Save me time Make it easy News Advertising Subscription
- 37. @dkiesow | #ONA15ux We need to rethink how we think Problems before solutions Readers not products Servant leadership
- 38. @dkiesow | #ONA15ux Empathy is required Research Listen Validate Build Test Iterate
- 39. @dkiesow | #ONA15ux Bottom line Our technology is becoming increasingly ‘invisible’ Soon everything will have a chip and a screen Audiences will expect information services everywhere As the tech disappears it becomes an extension of ourselves That creates huge demands on design to reduce cognitive load and disruption There is no ‘fix’ except to listen to readers and build products to support them And iterate - quickly
- 40. @dkiesow | #ONA15ux Thanks Damon Kiesow Head of Mobile Initiatives McClatchy Co dkiesow@mcclatchy.com @dkiesow
Notas do Editor
- [twitter]Talking about UX, Heidegger and Product Management #ONA15 in a few minutes in Westwood. [/twitter]
- [twitter]Minor tweet storm coming - deck for context here: XXX[/twitter]
- [twitter]Journalism Tech is a cargo cult[/twitter]
- [twitter]We are fighting technological battle with a hope but not a plan[/twitter] Unsurprisingly the next big thing is often a new technology
- [twitter]Google “save journalism” for an example of the ritual http://j.mp/save-journalism[/twitter] One of our favorite rituals
- [twitter]In the absence of a plan we resort to guessing. Good metaphor: http://j.mp/kill-cure[/twitter] You can tell it is superstition not science because the same question results in wildly different answers each time.
- [twitter]Without really understanding the audience or the tech - how do we what needs it might serve?[/twitter] What are the right questions to ask? The problem in guessing is you lack a formal framework for actually understanding. Win/lose you won’t necessarily recognize the cause. How many years into Twitter and we still don’t have standard procedure for corrections
- [twitter]And if we figure out wearables - do the same lessons apply to the car dashboard or bathroom mirror?[/twitter] And, any lessons learned will not necessarily translate.
- [twitter]What is next to get a chip and a display? We are selling a square foot of screen for every person on earth j.mp/evans-glass [/twitter] http://www.slideshare.net/a16z/mobile-is-eating-the-world-40841467 (square foot of screen sold for every human on earth)
- [twitter]Ubiquitous or pervasive computing is not the same as ‘mobile’ http://j.mp/ubi-comp [/twitter]
- [twitter]We can’t randomly try everything, and we can’t afford to wait for the lessons to make it into textbooks.[/twitter]
- [twitter]We can’t randomly try everything, and we can’t afford to wait for the lessons to make it into textbooks.[/twitter]
- [twitter]News consumers want to balance the FOMO against the reality of information overload[/twitter]
- [twitter]They want seamless experiences between devices, sessions and contexts[/twitter]
- [twitter]They want apps/site that take advantage of context and device capabilities[/twitter]
- [twitter]Reader’s expectations xxx [/twitter]
- [twitter]Don’t Make Me Think: The Book http://j.mp/think-not [/twitter]
- [twitter]Great explanation of Cognitive Barriers and Cognitive Load http://j.mp/cognitive-effort [/twitter]
- [twitter]Products must be designed to minimize cognitive load http://j.mp/nielsen-cognition [/twitter]
- [twitter]The Stroop Test is a simple example of cognitive load http://j.mp/stroop-effect [/twitter]
- [twitter]Complexity in a system should be borne by the developer not the user. http://j.mp/save-complex [/twitter]
- [twitter]Heidegger argued that tools (or tech) become invisible when used intuitively http://j.mp/being-time [/twitter]
- Using a hammer, you don’t think about the interface - you think about the project.
- [twitter]Heidgger used the hammer as an example of an invisible tool. We might consider the mouse. [/twitter] Using a hammer, you don’t think about the interface - you think about the project.
- [twitter]Your computer really is a part of you (Wired 2010) http://j.mp/wired-tools [/twitter]
- [twitter]Original research proving the ‘ready-to-hand’ concept http://j.mp/tools-paper [/twitter]
- [twitter]Original research for Extended Physiologic Proprioception http://j.mp/extended-touch [/twitter]
- [twitter]Original research for Extended Physiologic Proprioception http://j.mp/extended-touch [/twitter]
- [twitter]Developers used transistor radios to monitor the inner workings of some early computers http://j.mp/radio-mainframe [/twitter] This is a concept that really only arose with the advent of the mouse. Most people are probably not good enough typists to work the keyboard unconsciously.
- [twitter]Gesture interfaces are an awful lot of work to use http://j.mp/tested-gestures [/twitter]
- [twitter]The shift to touch, gesture and voice control is changing how we view technology. [/twitter]
- [twitter]As tech becomes invisible products must become more intuitive. Satisfaction = expectations / reality.[/twitter]
- [twitter]If MSFT Windows locks-up it is an annoyance. If your smart contact lens does, it is an assault.[/twitter]
- [twitter]Bonus term: hermeneutic circle [/twitter]
- [twitter] We often put our business needs ahead of reader needs. [/twitter]
- [twitter]xxx [/twitter]
- [twitter]Design Thinking is a human centered design approach to product development http://j.mp/think-design [/twitter]
- [twitter]Bottom line - chasing tech is a fool’s errand. We need to understand the audience and chase their needs. [/twitter]
- [twitter] Thanks for tuning in, the deck is here for reference: xxx [/twitter]