3. Augmented Reality
- live direct or indirect view of a physical, real-world environment
- elements are augmented (or supplemented) by computer-generated sensory input such as sound, video,
graphics or GPS data.
- Use of camera
- Use the existing environment and overlays new information on top of it
4. Applications-Entertainment
Snapchat e.g . Sky Filters
- automatically detect sky in images, and repaint them with totally different atmospheric looks
- recognize the sky in a photo → prompt users to choose from a new “forecast” (e.g. starry night, stormy
clouds, beautiful sunsets, rainbow)
7. Applications-Medical
- Microsoft HoloLens headset(augmented reality headset)
→ scans to build up a 3D image of the inside of a patient’s body with different organs automatically colour-
coded by software
→ image is then plugged into the Microsoft HoloLens headset, so that the surgeon sees the virtual 3D organs
on the patient’s body
→ The system is interactive : using hand gestures the surgeon can tap on an organ to remove it from their view,
allowing them to take a closer look at the area they are operating on.
8. Applications- sporting events
- VR training videos
→ shot from the player’s-eye view of the action during practices
→ enables players to receive realistic, repetitive training by visualizing through VR headsets situations they
will face on the field.
→ quarterbacks can review the options and opportunities they missed by going through a play several times
and reviewing each of their teammates’ positions.
9. Survey Result
From the graph,there are 75% of people who are interested in AR after knowing it.
10. Survey Result
As we can see,the most familiar applications are medical AR uses,AR handsets and Handheld AR
Equipment.Most of the respondents also agree that Ar brings more convenience to our daily life.
11. Survey Result
However,there are different opinions on whether the AR will totally replace human workers in the future.Some
agree while some against.
12. Further development
- Digital Marketing
- Geolocation
- Educational resources
- Industrial, military and medical applications
- E-Commerce / M-commerce
13. 1. Digital Marketing
- ground-breaking AR games
- an enhanced marketing application that customers can engage with at home, in store, or on the go.
- Key digital aspects: Augmented packaging, on street marketing, geolocalized apps, advergaming and interacative consumer
products.
1. Geolocation
- its real time display of enhanced maps.
- acts as a GPS
- provides classified and suggestive information to the user (restaurants, bars, grocery stores, fashion outlets, etc.)
AR
14. 3. Educational resources
- re-create historical events, activate regular books into 3D images, present structures of the galaxy
- see dynamic, 3D computer graphics
4. Industrial, military and medical applications
- soldier :need information on their surroundings they can receive detailed 3D maps.
- Doctor: perform surgery, a live image of a human subject is accessible.
- Important occupations in need of crucial information use Augmented Reality tools to visually superimpose their solutions.
15. 5. E-Commerce / M-commerce
- offers a virtual fitting room where apparel can be tried on live. The main access to this revolutionary application is through
websites, resulting in lowered return rates.
E.g. :TryLive by Total Immersion- make virtual try-on and product visualisation a reality. Whether online or in-store
TryLive applications are available for prescription glasses and sunglasses, jewelry, footwear, clothes and furniture.
16. Conclusion
Positive effect of AR
- "try on" and "test drive" their products
→aid improvements of the design
- Training & Planning
→provides new and safer ways to simulate practices for things like military training, surgeons, or other
areas which might normally expose people to hazardous environments
→more cost-effective, risk-free training.
17. Conclusion
Negative effect of AR
- Invades Privacy
→ share images with other users and on social media. The image can be viewed through a wide variety of
devices, from PCs and smartphones to smart glasses and set-top boxes
- Hampers Interaction With Real-World
→addictive
→less willing to have real conversation
