Commercial Open Source Software:: Linux and Beyond... A good look at the advancement of the subscription model of selling software and how it ties in nicely with the Open Source model. The \'Open\' Stack concept allows you to understand the importance of avoiding vendor lock-in and the commercial open source alternatives to proprietary software in the marketplace today.

1. Commercial Open Source Software:
Linux and Beyond...
Walli Datoo
Snr. Product Manager – Open Source Software
Interactive Ideas

3. HARDWARE
Expansion of x86 hardware
– Intel & AMD
Cheaper hardware
- Scale up and Scale out – Clock Cycles v/s Cores
Homogenous hardware
– HP, Dell, Fujitsu, IBM
Higher rate of innovation
– Economies of scale
Hardware becomes commodity
– Leasing for shorter refresh
- Vendor Lock-In is reduced

4. VIRTUALISATION
Ability to use unused CPU clock cycles
Using cheaper hardware to further scale up
- Intel VT & AMD Opteron
- Cores become important
Easier administration and maintenance
Hypervisor is the Operating System
IT Infrastructure management becomes
important

5. PLATFORM
Open Source Operating System changes software model
Subscription Model is more agile and has more value
- Mirrors hardware leasing model
Better software through collaboration and openness
Operating System is the Hypervisor
Performance, Stability and Scalability become important
Total Cost of Ownership (TCO)
is paramount

6. DATABASE
As hardware and computing increases databases become
important
Stickiest part of the stack
- Migrating data is not done overnight
- Vendors can keep charging
- $28 billion market
Open Source database employs subscription model
Oracle Compatibility – Easier migration
IT budgets are decreasing, cost of
database licence is increasing
Cross Platform capability

7. MIDDLEWARE
Application development becomes prevalent
Two schools of development
- '.NET' - Microsoft
- JAVA – Open Standards Language
Cores become important as virtualisation is utilised to
deploy applications
Open Source Model allows agility to scale deployment of
application as demand grows
Total Cost of Ownership (TCO) reaches
this high up the stack
Cross platform capability

8. THE 'OPEN' STACK

9. The 'OPEN' Stack
OPEN because...of standards and choice
- 'IT' constantly changes...but can you?
OPEN because...open source development model
- Collaboration = better software + innovation
OPEN because...no 'Vendor Lock-In'
- What is your cost of exit?
OPEN because...of the subscription
- 'IT' is commodity all the way up the stack
- Bundle hardware and software into a 'annual
subscription' model
- Annuity model – repeat business

10. Making it easy...
PRODUCT WHITE LABELLED
MANAGEMENT PROFESSIONAL
SERVICES

11. THANK YOU...
Welcome to a new way of selling software
Walli Datoo
Snr. Product Manager – Open Source Software
wallid@interactiveideas.com
0208 3444 235