Mais conteúdo relacionado Semelhante a Why You Need to Graduate From Email Marketing to Marketing Automation (20) Why You Need to Graduate From Email Marketing to Marketing Automation1. Why You Need to Graduate from Email
Marketing to Marketing Automation
DJ Waldow
Digital Marketing Evangelist at Marketo
Social Brand Forum – October 25, 2013
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12. It’s not all about email.
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13. The problem with an ONLY
email marketing solution
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14. Email service providers (ESPs),
vendors that primarily provide batch
and blast email capability, can’t
deliver the behaviorally targeted
engagement needed to stay relevant,
let alone the integrated multichannel conversations necessary to
maximize the impact of marketing.
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20. What is Marketing Automation?
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21. “…software platforms designed for
marketing departments and organizations to
automate repetitive tasks...”
-‐-‐Wikipedia
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26. Where Are Your Customers?
$$
Spend
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27. Consumers are seeing your brand EVERYWHERE
$$
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28. Not just email …
F
t
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Source: Adbusters,
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31. “today’s
buyers
might
be
anywhere
from
two-‐thirds
to
90%
of
the
way
through
their
journey
before
they
reach
out
for
a
sales
person.”
-‐-‐Lori
Wizdo,
Forrester
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33. It’s no longer “just” email marketing.
F
t
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34. The NEW (Marketing Automation) Funnel.
F
t
$$
Spend
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Email
Social
Mobile
Inbound
Content
Events
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42. Automatically send
highest priority item that
an individual has not
yet been sent.
If content has already
been downloaded off
website, it won’t send
email!
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