Social Media for Main Street USA

1. www.dennisjsmith.com
Social Media For
Main Street USA

2. Dennis J. Smith
Social Media For
Main Street USA
 Lives in Caldwell, Idaho
 Self-Published Author
 Amazon Bestseller
 Social Media Talk on BTR
 Public Speaker and Webinar
Presenter
 Social Media and WordPress Trainer
 Winner of Top 50 Authors in Idaho
Award 2011
 On Facebook and Twitter since 2007
http://www.dennisjsmith.com

3. Why Social Media?
 Can be less expensive than traditional marketing (i.e. TV, Newspaper)
 Connect with your customers and build relationships with them.
 Meet other business owners (Chamber of Commerce Fan Page), LIZ, Urban
Liaison Magazine and more.
 Business groups, Communities and Fan Pages on Facebook, Goggle+ and
LinkedIn.
 Run Highly Targeted affordable Ads!
 Reach local customers and millions of others outside your local area.
 Because other businesses are already on social media. Don’t get left out!
Social Media For
Main Street USA
http://www.dennisjsmith.com

4. Social Media By The Numbers
 Studies show that nearly 80 percent of US internet users spend time on blogs
and sites like Facebook and Twitter.
 Facebook has more than 1 billion active users worldwide. More than 50 percent
are logged on to Facebook in any given day.
 154 million US Facebook users.
 Idaho – 780,000
 Meridian – 34,000
 Boise – 192,000
 Boise – 240,000 within 25 and 340,000 within 50 miles
 Close to 40 percent of social media users access social media content from their
mobile phone. Facebook has 425 million mobile Monthly Active Users, out of 845
million monthly active users across all platforms.
 56 percent of mobile users most value the GPS capabilities of their smartphone.
 Leveraging location-based applications and social media platforms can be a great way to engage with and capture a mobile
audience of prospects.
 Sources: Facebook Stats, Facebook Ads, Hubspot.com, Nielsen.com,, SocialBakers.com
Social Media For
Main Street USA
http://www.dennisjsmith.com

5. Top Social Media Sites
 Facebook
 Google+
 Twitter
 Pinterest
 LinkedIn
Social Media For
Main Street USA
http://www.dennisjsmith.com

6. Facebook
Benefits of Facebook
 Free – It doesn’t cost you a dime to be on
Facebook
 Connect with your customers
 Create Business or Product Fan Pages
 Sell your merchandise right from Facebook
 Let your customers leave reviews
 Let customers discuss your products
 Build a relationship with your customers
 Highlight employees, best sales person, customers, product
 Share product video and other promo materials with your customers
 Announce new product or sales to your Facebook followers first
 Research your competitors
 Announce job openings – your best customers could make great employees
 Facebook Ads – Target your audience, over 800 million users on Facebook.
Social Media For
Main Street USA
http://www.dennisjsmith.com

7. Facebook Page and Personal Profile
Social Media For
Main Street USA
http://www.dennisjsmith.com

8. Facebook Fan Pages
Social Media For
Main Street USA
 Fan Pages Are Free!
 Even custom pages can be free! Might cost to host custom pages.
 Facebook users can set up as many fan pages as they want.
 Great way to promote a business, product, political campaign,
organization and more!
 Page Features - Facebook Insights, Promote a Post, Schedule Post,
Facebook Ads, Promote Page, Invite Friends, Messages, Apps.
 Fan Pages can be customized many different ways to add more
functionality to your page.
http://www.dennisjsmith.com

9. Tool to create custom Facebook Fan Pages
Social Media For
Main Street USA
 Pagemodo
 Free for limited features, $6.25 to $33.25 per month
 www.pagemodo.com
 Heyo – Formerly Lujure
 Free for limited features, $30 per month
 www.heyo.com
 ShortStack
 Free for limited features, $30 to $300 per month
 www.shortstack.com
 FanBridge
 $5.99 to $49.99 per month
 www.fanbridge.com
 Wix
 Free with Premium Plans available at monthly fee
 www.wix.com/facebook/templates
http://www.dennisjsmith.com

10. Custom Fan Pages
Social Media For
Main Street USA
 IFRAME apps on Facebook allow you to integrate others web pages into your
Facebook Fan Page.
 Add Forms
 Display Twitter Feed
 Show Pinterest Pinboards
 Display PDF’s
 Add Shopping carts with ShopTab
and Ecwid
http://www.dennisjsmith.com

11. Get More Likes!
Social Media For
Main Street USA
http://www.dennisjsmith.com
 Post Status Update (Use #hashtags)
 Ask Questions to start engagement
 Post a Video (Vine, Instagram)
 Post a Photo (Instagram)
 Add Facebook Like Box
 Invite friends to like page
 Link to Twitter
 Offline Marketing
 Facebook Ads
*Instagram now has 130 million monthly active users. Source: Mashable

12. Pinterest
Social Media For
Main Street USA
Why Pinterest?
 Fastest growing social networking site
 Popular with females
 Pinterest is most popular with women aged between 25 and 35
 Create Promotional campaigns to get others to “Pin” and share your product
 Driving lots of traffic to websites
 Very visual – Users “Pin” items to a board(s) that looks like a checkerboard of
photos.
 Simple to learn
 Business account - http://business.pinterest.com
http://www.dennisjsmith.com

13. Pinterest
Dennis J. Smith
http://www.dennisjsmith.com
Social Media For
Main Street USA

14. Twitter
Benefits of Twitter
 Promote your business in 140 characters or less
 Follow your suppliers
 Research competitors
 Search for positive or negative Tweets
 Connect with others in your industry
 Promote your upcoming sales or new product
 Promote special offers to Twitter followers
 Send out links where to purchase your product
 100 million users
Social Media For
Main Street USA
http://www.dennisjsmith.com

15. Google+
Why use Google+?
 Launched in September of 2011!
 It’s ran by the world’s largest search engine
company
 Hangout with customers via video chat
 More control over who you share with
 Use “Sparks” to search specific topics
 235 active million users
Things to keep in mind with Google+:
 Very Basic Business Pages
 No Ads
 Not as many users as Facebook, Twitter
 Have to learn how Google+ works
Social Media For
Main Street USA
http://www.dennisjsmith.com

16. Google+
Social Media For
Main Street USA
http://www.dennisjsmith.com

17. Google+ Business Page
Social Media For
Main Street USA
http://www.dennisjsmith.com

18. LinkedIn
Why use LinkedIn?
 Connect with other business owners
 Hire new employees
 Business groups on LinkedIn
 Create a Company Page
 LinkedIn Ads to promote your business
 34 million users
Social Media For
Main Street USA
http://www.dennisjsmith.com

19. WordPress
Why use WordPress?
 Inexpensive website solution. Less than $20 dollars a month!
 Your own domain name I.E. http://www.mybusiness.com
 Easier to set-up and maintain than a standard website
 Optimizes well with Google to get better search results
 Great way to promote your businesses products
 Sell your product right from your website without expensive software
 Set-up newsletter to maintain contact with your customers and notify
them when you have new product or sale.
 Blog post can automatically post to Facebook, Twitter, LinkedIn and
many other social media sites.
 Over 57 million sites are using WordPress around the world!
Social Media For
Main Street USA
http://www.dennisjsmith.com

20. WordPress Website
Social Media For
Main Street USA
http://www.dennisjsmith.com

21. YouTube
Why YouTube?
 Video ranks high in Google Searches
 Create and upload product video or even short commercials
 Great way to promote your business
 Videos can be shared to Facebook, Twitter, Google+ and other social media sites
 Share ad revenue with Google
Tools
 Any Video Camera or Flip Cam
 Windows Live Movie Maker – From Microsoft or
any other video editing software will do.
Social Media For
Main Street USA
http://www.dennisjsmith.com

22. Social Media Tips
 Post on a regular schedule(1-3 times a day)
 Post during peak times
 Best time to post is 10am to 4pm with concentrations from 8am to 11am
 Thursday, Friday and holidays are the best days to post
 Post relevant information
 Post photos and video (Instagram and Vine)
 Post as your Fan Page
 Share! Share! Share! Encourage others to Share!
 Respond to your customers
 Be genuine and be yourself!
 Don’t use all CAP!
 Don’t make spelling or grammar errors
 Have fun with it!
Social Media For
Main Street USA
http://www.dennisjsmith.com

23. Reminders
 Keep same look and feel across all platforms
 Keep your content fresh. Google likes fresh content!
 Use social media management tools like HootSuite, RSS feeds sparingly or not
at all
 Monitor your pages for comments and respond
 Check your Facebook Insights (Fan Page Statistics)
 Keep up on social media. It’s always changing!
Social Media For
Main Street USA
http://www.dennisjsmith.com

24. Resources
 GreenHostUSA.com – WordPress and Website Hosting
 Problogger.net – Blogging resources
 Copyblogger.com – Online marketing advice
 MariSmith.com – Social Media Expert
 DennisJSmith.com – Social Media News, Advice and Information
 SocialMediaExaminer.com – Social Media News
 Mashable.com/social-media – Social Media News
 Google and Bing – Search Engines
 http://blog.nielsen.com/nielsenwire/social/
The Social Media Report - Q3 2011
 https://www.facebook.com/advertising/ - Facebook Ads
Social Media For
Main Street USA
http://www.dennisjsmith.com

25. Service Offered
 Custom Facebook Fan Page and Google Business Page Creation
 Facebook, Twitter, Google+ and Social Media Tutoring
 Social Media Consulting
 Social Media Management
 Online Tutoring
 WordPress Website Set-Up and Hosting
 Website Hosting
Social Media For
Main Street USA
http://www.dennisjsmith.com

26. Hangouts with Dennis
Social Media For
Main Street USA
http://www.dennisjsmith.com
LIMITED TIME OFFER
EXPIRES July 1st, 2013
 Live Learning via Google+ Video Hangouts
 1-Hour 2 times a month for 6-months
 Convenient days and times
 Recorded for those who miss live hangout
 Pay as you Go options available
 FREE – Signed copy of my book for those who sign-up today!
 http://bit.ly/socialmediahangouts - Social Media Hangouts
 http://bit.ly/WordPressHangouts - WordPress Hangouts
$125.00Less than $21 a month!

27. Questions
Social Media For
Main Street USA
http://www.dennisjsmith.com

28. Contact Dennis
dennisjsmith.com
greenhostusa.com
djsmith@ignitehost.net
 Find Dennis and up-to-date information on Facebook at:
 http://www.facebook.com/SocialMediaBook
http://www.facebook.com/socialmediawriter
 Twitter
http://www.tweet.ignitehost.net
 LinkedIn
http://www.in.ignitehost.net
 Blog
http://www.dennisjsmith.com
 YouTube
http://www.youtube.com/djsmithidaho
 Mobile Phone
208-440-2678
Social Media For
Main Street USA
© 2013 Dennis J. Smith
Slides, PDF or any other training material may not be distributed without written
or electronic permission of Dennis J. Smith . http://www.dennisjsmith.com