Don’t think for a minute that you can simply create a Facebook page and then you’re done. In fact it would be counter-productive if people try to reach out to you through your social media accounts, only to find that it’s not been updated in months and that no-one’s around to reply to their message. Ongoing management is essential, and although there is a moderate amount of time involved, it’s well worth the effort and there’s nothing to stop you from outsourcing aspects of the work. Check out my social media marketing workshop and discover the tips we've used to build up our social following and while you're at it, follow online: http://www.facebook.com/SEOmastermind https://plus.google.com/u/0/104382441897627761104/posts http://twitter.com/davidjenyns

1. Social Media Crusher
Become a market leader.

3. While SEO proves to be crucial
to driving traffic to websites,
social media plays an important
role in boosting SEO.

4. BECOME A MARKET LEADER
How
to be on
the
cutting
edge:
Distribute content.
A market leader consumes what’s new, makes
the call as to what’s coming down the pipe, and
uses the social media to get the message out.
Engage with clients.
Get in there and meet the clients where they are.
Be transparent & real.
Be an open book. Let the results speak
for themselves.

5. What’s the secret?
Here are some key steps to consider to
position yourself as a market leader:

6. Tell your story
Prospects and clients are always going to want to know
how you got to where you are.

7. Conduct interviews
It creates that Halo Effect of “he’s-talking-with-the-expertstherefore-he-must-be-an-expert-too.”

8. Pick a side
It’s always good to take a hard line on something and
stand on principle. Make bold statements. Engage in public debates.

9. Run events
Get your name out there by running public events like speaking tours
and presentations. Establish your expertise by helping others.

10. Document results
Doing so will provide you evidence for your business’s authority
in the industry. To further your credibility, gather testimonials from clients.

11. Create your own language
Speaking in your own language will help you, your products, and
services stand out in the industry.

12. Get content syndicated
You might end up in publications and your work, be steadily
cited -- just perfect for earning that expert status.

13. WATCH YOU
How to stay updated:
By tailoring the news you’re consuming.
Google Reader
What are the biggest blogs in your industry?
Get the XML feed & use an app that will
collate all those blogs into one place.
Google Alerts
Set your big keywords in Google Alerts to
get notifications. As it happens, you can
react to all the information
being sent to you.

14. WEB 2.0: THE WAY I SEE IT
Social Media is not for everyone.
It requires an ongoing communication
Meet the clients where they are.
Don’t expect them to seek you out and
flock to your website. Engage them with
valuable content and establish a rapport.
Show that you care.
Thoughtfully respond to comments and
address questions and concerns your
prospects and clients might have.

15. TWITTER
Engage with clients.
Twitter is perfect for quick & easy
communication.
Keep them informed.
Provide updates (ex. upcoming
workshops, seminars, and so on).
Share industry news.
Stay on top of the game.
Don’t follow everyone.
Follow people you want to keep in
touch and up-to-date with.

16. FACEBOOK
Bond with your clients.
Connect with them on a personal
level. Let them see your lifestyle.
Why do people use Facebook?
To engage, not to get pitched offers.
So don’t spam their feeds with any.
Run competitions.
Get people involved.
This will get you a wider reach.

17. < A diagram sample of
what ensues when a
prospect engages with a
business Facebook page.

18. THE FUTURE
Socialnomics
People deal with what’s relevant.
Facebook “Like” Button
The amount of a page’s Likes now
affects the search engine results.
Google+
Stay on top of the game.
How it’s affecting SEO
Follow people you want to keep in
touch and up-to-date with.

19. ACTION PLAN
Start expert positioning.
Start watching your
market.
Register your
Facebook & Twitter
accounts.
Engage with your
clients.

20. Keen to learn more about
the perks of Social Media?
Visit:
www.melbourneSEOservices.com