This document outlines the agenda for a marketing class discussion on emerging and social media. It includes discussions on social bookmarking, social sharing, guest speakers on social media strategy, a case study on Coca-Cola's use of Tumblr, and an assignment for students to read and comment on class blogs. Key topics covered are how brands can engage audiences on social news and sharing sites, and how Coca-Cola aims to spread positivity on Tumblr by reposting fun user content.

1. EMERGING AND SOCIAL
MEDIA IN THE MARKETPLACE
MARQUETTE UNIVERSITY / SPRING 2012 / #ADPR4300

2. RE: GUEST SPEAKERS
RE: BLOG ASSIGNMENT
AGENDA /
/ SOCIAL BOOKMARKING
SOCIAL SHARING
CLASS DISCUSSION
QUESTIONS
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3. RE: GUEST SPEAKERS
AUGIE RAY + TIM CIGELSKE, ANY QUESTIONS?
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4. AUGIE RAY AND THE POST
METHODOLOGY
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5. 5

6. TIM CIGELSKE ON
NO WRONG WAY TO USE
SOCIAL MEDIA
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7. WHO HAS SIGNED UP
FOR KLOUT?
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8. RE: BLOG ASSIGNMENT
ANY QUESTIONS? DON’T FORGET TO READ / COMMENT ON BLOGS.
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9. SOCIAL BOOKMARKING
ORGANIZE, CATALOG AND SAVE LINKS ACROSS THE WEB
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16. SOCIAL NEWS SITES
RANKING THE BEST NEWS AND BLOGS ACROSS THE WEB
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25. SOCIAL SHARING
ORGANIZE, CATALOG AND SAVE LINKS ACROSS THE WEB
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36. CASE STUDY
COCA COLA + TUMBLR
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38. CASE STUDY
COCA-COLA + TUMBLR
• Lisa Roebuck, senior integrated communications manager for the
Coca-Cola Company, says in addition to original Coca-Cola-inspired
content like photos, gifs and past ads, Coca-Cola plans to share
content via re-blogging, including "positive, fun content" from
within the Tumblr community. Images include Coke bottles on a
fence in a field and a high-heeled shoe emblazoned with the Coke
logo.
• More than 11 million teen bloggers spend an average of 37 minutes
on Tumblr, says Roebuck, adding much of their activity is around
happiness and positivity. "Coke can fuel that by adding and sharing
happiness that's unique to the brand while remaining appealing to a
younger audience," she says.
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39. CLASS DISCUSSION
#SUPERBOWL, #BRANDBOWL, #PUPPYBOWL
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40. ASSIGNMENT
FEBRUARY 6, 2012
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41. ASSIGNMENT
February 6, 2012
• Blog Assignment
• Read class members’ blogs.
• Comment on at least two different blog entries.
• Share on D2L.
• Sarah Van Elzen
• Share questions on Facebook marketing on D2L, EOD Thursday.
• Networks
• Sign-up for Klout.
• Readings
• Check D2L for appropriate links.
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42. QUESTIONS
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