This document provides an overview of the top social media networks and how to get started using social media. It discusses the most popular social networks including Facebook, Twitter, Pinterest, YouTube, Google+, Instagram and their unique visitor counts. It then offers tips on how to use social media such as focusing on where people are already engaging, owning your online presence, going where conversations are happening, dedicating a manageable amount of time each day, and creating and curating regular content.

1. Social Media Cram Session
with DJ Chuang

2. top social networks
• Facebook • Tumblr /
WordPress
• Twitter
• Pinterest • YouTube
• Google+
• Instagram

3. monthly unique visitors (in millions) 2012
YouTube 800
Facebook 750
WordPress 329
Twitter 250
LinkedIn 110
Google+ 65
Tumblr 33
Pinterest
17.8
10.2
Instagram

4. what is social media all about ?

5. what is social media all about ?
• people
• sharing content: text, image, video
• having conversations

6. [twi%er]
#nwlc12
[txt]
949-­‐243-­‐7260
where do you start ?
• where the people are
• how you communicate best?
• “own, don’t rent” = web presence are
fish where the fish
• “fish where the fish are” = be social

7. where do you start ?
• go where the people are
• in your church
• outside your church:
in your community & in the world

8. how much time ?
• average Facebook user = 17.94 minutes/
day
• average YouTube user = 9.58 minutes/day
• average visit on Twitter = 5.83 minutes/day
• average time on Pinterest = 14.2 minutes

9. how much time ?
• everyone has 24 hours a day
• we make time for what’s important
• how will you manage it? where will
you use it?

10. the clock is ticking
95% of all activity
on a Facebook post
in 22 hours
92% of RTs and 97% of @ mentions
on Twitter
in the first hour

11. what do you say ?
• quotes
• links to articles, photos, audios, videos
• sermon manuscripts & audios
• reply to @ mentions, thank for RTs
• search for #hashtag to join
conversations on Twitter

12. creating & curating content
• focus on a few topics
• at least 1x per week
• invite comments
• share your new post
• let your passion come through GO

13. connect
DJ
Chuang
<djchuang.com>
[email]
djchuang@gmail.com
[phone]
949-­‐243-­‐7260
[twi%er]
@djchuang
facebook.com/djchuang