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Current Trend of
        Telecommunication:
 Multimedia Communication and IMS




                     Lecture by:
                             by:
             Djadja.Sardjana@gmail.com
           http://www.slideshare.net/djadja
4-Nov-09
  Nov-                 IMT MM-Biztel
                           MM-                1
Current Trend of
          Telecommunication:
    Multimedia Communication & IMS

           VOIP
           2m00




   System Description & Concept
4-Nov-09
  Nov-            IMT MM-Biztel
                      MM-            2
Communications in the 21th Century

                          Universal Service usable
                               anywhere in the world


                                                 Global (Universal)
                        Service Provider
             Personal                                    Multimedia
           Personal Services                         Variegated, High-quality
           usable by anyone                            Multimedia Services




4-Nov-09
  Nov-                               IMT MM-Biztel
                                         MM-                                    3
Multimedia Services
                                 Mobile Multimedia                                           Broadcast

 2M                               Remote           Database Access
       Video         Internet     medical
    Conference                                                                Information
                     Access        service
       (High                    (Medical image)            Video on           Distribution
                                                    Video  demand                               Mobile TV
384K quality)                                      Catalog                      Services
                                                            -Sports
        Video                                     shopping -News
     Conference      WWW                                                         News
                                                            -Movies
    (Low quality)
                                                                               Weather
 64K                 e-mail                                                    forecast
                                                  Electronic ISDN
                       ftp                        Newspaper Karaoke              Traffic
                                                                              information        Mobile
 32K                              Voice
                                                                                                 Radio
       Telephone        IP         Mail                               pager     Sports
       Conference                                 Electronic                  information
 16K                telephony
                                                  Publishing
                                                                                Leisure
                       etc                                                    Information
9.6K
        Telephone                                 Electronic                                       Image
                                                     Mail      FAX
2.4K
                                                                                                   Data
1.2K                                                                                               Voice

         Symmetric                     Asymmetric                                Multicast


                      Point to Point                                            Multi Point

 4-Nov-09
   Nov-                                           IMT MM-Biztel
                                                      MM-                                                   4
Mobile Multimedia services
       Business                      Mobile TV&Phone                                  Public

  Video Conference
                                                                      Information transport system
      E-Mail                                                          Guidance for
                                                                      driving
                          DB                                                    System for old people
                                          Mobile Multimedia
                                           Communication
      Private             DB
                                                                           Emergency
           Information                                                     system
           distribution
           service
                               Music on demand
                                                        Electronic news paper     Remote sensing
   Karaoke                                 Mobile TV                              & Control
   on demand                        Video on demand     Electronic book
                                       Interactive TV   Tele shopping
                                    Interactive game    In-home studying



4-Nov-09
  Nov-                                     IMT MM-Biztel
                                               MM-                                                 5
Challenges on legacy networks
   Service deployment time (Time To Market) – competitive edge
   High Capex and Opex on new services – vertical silos

              Application 1      Application 2       Application 3

              Management         Management           Management

                 Service            Service             Service
                Capability         Capability          Capability

               Integration         Integration         Integration


                    Vertical Silos in service deployment

   Deployment of advanced & Value Added Services
   Strategic differentiation from internet based services
           Quality of Service (Operator VOIP vs. Skype)
           Security

4-Nov-09
  Nov-                                           IMT MM-Biztel
                                                     MM-             6
Access network evolution
    Developments in mobile access technologies
           Evolved HSPA/HSPA+ enhancement (MIMO and 64 QAM modulation
             42 Mbps on single 5 MHz carrier)
           Evolved Packet System (EPS) – QoS and Bearer concepts
           OFDM based technology - UTRAN Long Term Evolution (LTE), mobile
           WiMAX




                                                                  Increase
           Increase in per                                     consumption of
                                    Mobile Broadband
           user data rates                                       multimedia
                                                                  services
4-Nov-09
  Nov-                               IMT MM-Biztel
                                         MM-                                    7
Access network evolution
    Development of fixed access technologies
           Developments in ADSL and VDSL technology
           Deployment of FTTx networks (FTTU - Fiber to the user)




                                                                       More user data
                                                                         rates than
                                                                          wireless
                                                                        technology




                  Increase in         Ability to offer       NGN and
                 per user data        high data rate         triple play
                     rates               services               offers



4-Nov-09
  Nov-                                 IMT MM-Biztel
                                           MM-                                          8
Transport Technology Evolution
    Transport layer evolving from ATM / FR to IP
    Increasing intelligence in the transport layer
           Enhanced security
           QoS guarantee and enforcement capabilities
           Flow based charging of differentiated services
           Deep packet inspection capabilities
           Service aware bandwidth management




4-Nov-09
  Nov-                               IMT MM-Biztel
                                         MM-                9
Core Network Evolution
   IP Multimedia Subsystem




    Access agnostic core network
    Standardized environment for operators to manage IP Multimedia
    communication sessions – e.g. Voice, Messaging, Sharing
    Based on Session Initiation Protocol (SIP)
    Approach to cost effective transition towards service centric world


4-Nov-09
  Nov-                             IMT MM-Biztel
                                       MM-                                10
Service Delivery Evolution


                                                   Enterprise & Web Applications

     Merging of Telekom, IT and Media
                                                                 Gap
                industries
                                                          Telecom Networks




       Emergence of new services &
                                                  GAP between Services and Telecom
           consumer behavior
                                                             Networks


4-Nov-09
  Nov-                            IMT MM-Biztel
                                      MM-                                          11
Converged Services
    Multimedia services any time any where independent of
                     access technology !
                       Instant               Content
                      Messaging              Sharing          Video
                                                             Sharing
           Location
           Services                              Push to X
                          Interactive
                            Gaming               Services        Presence




                                    Next
                                  Generation
                                  Networks


       Multimedia                                              Security &
                                  Seamless Mobility
       Experience                                            Personalization


4-Nov-09
  Nov-                                  IMT MM-Biztel
                                            MM-                                12
Next Generation Networks Evolution
                   Drivers
      Societal and Business trends                                    Convergence

     • Internet is becoming a major enabler               • Converged devices (Mobile, WLAN,
     of communications                                    Internet etc.)   Connectivity

     • Consumers are embracing                            • Converged services    Ease of
     computing, mobile and digital                        use
     technology in their everyday life                    • Converged networks  Reliability,
     • Evolution of Business models require               Security, Reduced OPEX/CAPEX
     increased levels of personal mobility                • Converged business models
                                                          Increased margins, Avoidance of
                                                          twin pitfalls risk
               Access Technology Enhancements
             • HSPA (High Speed Packet Access) – evolved
             WCDMA
             • OFDMA (Orthogonal Frequency Division
             Multiple Access) – 3GPP LTE, WiMAX, MBWA,
             ADSL/VDSL, DVB-T/H etc.
             • Spatial Processing – multi-antennas Base
             Stations supporting advanced spatial processing


4-Nov-09
  Nov-                                    IMT MM-Biztel
                                              MM-                                              13
NGN – layered Architecture

                               Development towards Multimedia Service
             NGN Layer                        Delivery

                               Converged Service Delivery - Service Delivery
           Application Layer   Platforms (SDP), Fixed Mobile Convergence
                               (FMC)


                               Common Service Control – IP Multimedia
            Network Layer      Subsystem (IMS)



           Transport Layer     All IP Transport



                               QoS enabled high bandwidth access
            Access Layer       technologies – mobile WiMAX, LTE




4-Nov-09
  Nov-                          IMT MM-Biztel
                                    MM-                                        14
Fixed Mobile Convergence (FMC)
    Fixed Mobile Convergence (FMC) – Seamless mobility between
    mobile and access networks

    FMC is a key driver for IMS
                                                        IMS
     High Bandwidth
     Mobile Networks
                                                     Fixed Mobile
                             Multimedia              Convergence

     High Bandwidth
     Fixed Networks




    “One number” concept – A single number for fixed, mobile and
    soft phones

    Hosted IP PBX services – call groups, call hunting……..

4-Nov-09
  Nov-                        IMT MM-Biztel
                                  MM-                               15
FMC Devices

    PCs     DATA                      Mobile
    TVs                               PDAs




           Upcoming
FIXED      Device                       MOBILE   • End user wants
           Classes                                 the my-service-
                                                   anywhere
                                                   experience
                                                 • New intelligent &
                                                   powerful device
  Fixed                           Mobile
  Phones                          Phones           classes already
                                                   start to support
            VOICE
                                                   this goal


4-Nov-09
  Nov-                IMT MM-Biztel
                          MM-                                  16
The Evolution to IMS Multimedia Applications


                                                      Video Movies
                                                      Music
Person-to-Content                                   Ring tone
known usability patterns                   Photos
                                Internet                        Streaming
                Text/Pictures
                                                       Download
                                             HTTP
                                                                     Video
                                  SMS/MMS                  Active
                                                         phonebook

Person-to-Person                               Image
dominates traffic growth           Text                                      Sharing
                    Voice                                             Presence
                                                               Push-To-Talk
                                                         MMS
                                               SMS
                                    Voice


 4-Nov-09
   Nov-                                        IMT MM-Biztel
                                                   MM-                                 17
Example: Watch and Communicate service
     • While out in town, Bob stopped by at the Jazz festival. He
     made a short clip and would like to ask his friends if they are
     interested to go to the evening performance.
     • He checks the presence information of Alice and Dave.
     • Bob opens a Chat session and sends the clip to his friends. He
     asks if they are interested to go to the evening performance.
     • Dave is watching TV, therefore the chat session is diverted to
     his IMS enabled STB.




                                                                        Communication services

                                                                        Personalised content services

                                                                        Group and context support
 4-Nov-09
   Nov-                                      IMT MM-Biztel
                                                 MM-                                             18
IMS – a Standard-based Architecture for NG Services
        Standard-
• IMS defines an open IP-based
service infrastructure where service
intelligence is located in the servers
and mobile devices.
• IMS as originally specified by 3GPP,
was aiming to enable real-time
multimedia services over the IP
bearer in GSM and W-CDMA
networks.
• 3GPP2 defined later the MMD for
CDMA2000 networks which is now
aligned with IMS.
• TISPAN provided the specifications
for DSL access.
• CableLabs provided the                 If IMS is not used:
specifications for the cable access
                                                 Multimedia communication at best effort
and now their work together with
3GPP to incorporate PC 2.0                       Service orchestration can be complex
specifications into IMS release 8.
                                                 Service roaming can be difficult to implement
• Since release 6, interworking with
                                                 Provisioning and charging are service specific
WLAN is supported.
                                                 Compliance with LI requirements can be an issue

 4-Nov-09
   Nov-                                  IMT MM-Biztel
                                             MM-                                                  19
IMS in Quadruple Play
                                                               Industry
                                                           consolidation and
         End User                                              alliances
                                                                     =
        experience
               =
                                      Service continuity   Convergence at Service
                                                               Provider level.
     Access to subscribed
      services from any
     device in the bundle

                                                           Common provisioning,
                                                           mgmt and billing
                     Common service
                     and subscriber
                     management

  Fixed Mobile
  Convergence
         =
 Converged Service
    Architecture




                                        Setup of the
                                        appropriate QoS
                                        and resources
4-Nov-09
  Nov-                                IMT MM-Biztel
                                          MM-                                  20
IMS-
                               IMS-SOA Architecture
Service Enablers:                                                                     Service

• Provide functionality which can be used by other                    SOA             Contract

end-user applications (ex. Location Service)                                              UDDI
                                                                          SOA AS
• Unaware of the context in which they are used. Only                                     Schema
the consumer service is aware.

Service Bus                                                        SOAP/XML
• Handles the communication between IMS                                         MLP
                                                                    SIP
Application Servers and the Service Enablers and the                                                Service Bus
communication with SOA Application Servers.                                    MM7
                                                                                           SB API        SB API
                                                                    SB API
• Optimized for Server-to-Server communication
• Besides providing support for standard open                          GW AS           IMS AS       Enabler
protocols (ex. SOAP), may provide support for Native
Interface protocols (ex. MLP, MM7, SIP etc.)
                                                                              CSCF
Service Orchestration                                                                                 IMS
                                                                          Orig. network
                                                        JSR 281
• The consumer AS that invokes the Service Enabler
implements the SCIM function. An external Service
Broker may be used as well.
• IMS Service Enablers are invoked from SOA                       Heterogeneous Service Bus
domain through the GW AS.                                         IMS-SOA Architecture

 4-Nov-09
   Nov-                                       IMT MM-Biztel
                                                  MM-                                                             21
Current Trend of
          Telecommunication:
    Multimedia Communication & IMS

           VOIP
           2m00




                  Operation Mode
4-Nov-09
  Nov-                 IMT MM-Biztel
                           MM-         22
End-to-
         End-to-end offer for IP-based
                              IP-
             Convergent Models
 IP-BASED NETWORK SOLUTIONS and SERVICES for BUSINESS TRANSFORMATION


              SCOPE                                             Offer

                                      Multimedia           Professional
             Application Systems      Products &                                  IP Communications
                                                            Services
                                       Solutions                                        (IPC)




                                                                                                           END-TO-END INTEGRATION & DELIVERY
                                                               (PS)
                                        (MPS)
                                                           Operations
                Control Layer                                                      Carrier-grade IP
                                     Next Generation       Support Systems         networks (Cisco
 OSS                                 Networks              (OSS) and
  &
                                                                                   products)
                                                           Business Support
NG-OSS                               IMS                   Systems (BSS)
          Data transport Network                                                   Enterprise IP
                                                           OSS/BSS                 networks
                                     Next Generation
                                                           consolidation
                                     Services
                                                                                   Business Voice




                                                                                                                  END
          Mobile            Fixed                          Network security
          Access           Access                                                  Solutions (BVS)
                                                           management
                                                                                      ADVANCED
                                    LIFE CYCLE      SOLUTION            NETWORK     PROFESSIONAL
                                    SERVICES:     INTEGRATION             CARE        SERVICES

  4-Nov-09
    Nov-                                   IMT MM-Biztel
                                               MM-                                                    23
NGN Solutions : Application Areas
                                                              Innovative
ARPU INCREASE
                   Next Generation
                   Services

                                          Fixed-Mobile
                Broadband               Convergence &
                Multimedia               IP Multimedia
                                          Subsystems
                                             (IMS)


                                         PSTN Emulation
                TDM voice
                                      (CL4/CL5 replacement
                switching
                                                &
                                            new lines)
                                                             OPEX REDUCTION
Traditional
   4-Nov-09
     Nov-                    IMT MM-Biztel
                                 MM-                                   24
Product Strategy Evolution
    Three evolution axes, open migration path instead of revolution

     Next Generation Services enrichment with reduced Time to Market:
           – Convergence services portfolio enrichment:
               •   Fixed Mobile Convergence and Multimedia over IP
1              •   Video communication and Video Gateway Service
               •   Combinational services (POC, video/contents sharing)
               •   Personal Communication Realm - Unified Address Book
               •   Unified Communication




2
     Evolution of NGN solutions toward open IMS standard:
           – Full IMS Fix / Mobile convergent in compliance with Standards



3    Next Generation Operations Support Systems (NG-OSS)


4-Nov-09
  Nov-                                       IMT MM-Biztel
                                                 MM-                         25
FMC voice services for Corporate
                                        SIP AS                          i-SSW
                                                      SIP

                   MAP                       JTAP     A

                                 VCC AS
                                               I                 SIP/                         PSTN
      HLR             CAP                                       H.323
                                                    Cisco                  IP backbone
                                                 Call Manager
            MSC
    PLMN




                               CPE                               WiFi AP

Cellular or DMT
  not in WiFi
                             Cellular
                                                                                   Cisco IP
                                                 Cisco IP
                                                                                    phone
                                                  phone           DMT



                  FMC user     Enterprise site FMC user Enterprise site
    4-Nov-09
      Nov-                                        IMT MM-Biztel
                                                      MM-                                       26
FMC voice services residential
                       MA                     SIP     i-SSW
                                                                      i-UDB
          HLR          P
                                    VCC AS                                          PSTN
                       CAP

           MSC                                                  IP backbone

   PLMN                                         SIP




                             CPE                      WiFi AP
Cellular or DMT
  not in WiFi

                         Cellular
                                       POTS/ISDN                        POTS/ISDN
                                         phone                            phone
                                                         DMT

            FMC user
    4-Nov-09
      Nov-
                                             FMC user
                                         IMT MM-Biztel
                                             MM-                                      27
Current Trend of
          Telecommunication:
    Multimedia Communication & IMS

           VOIP
           2m00




                  Roadmap
4-Nov-09
  Nov-             IMT MM-Biztel
                       MM-           28
Broadband Mobile Communication Roadmap




                                                                    Broadband Mobile
                                                                Fixed Mobile Convergence
                                                                        Network




             From ITU: Broadband mobile communications toward a converged world
4-Nov-09
  Nov-               IMT MM-Biztel
                         MM-                                                      29
Probable path to FMC




4-Nov-09
  Nov-            IMT MM-Biztel
                      MM-         30
Vision on IMS
                  Operator view                                                                 User view
Common foundation for fixed, mobile and enterprise services                New unified services combining
      Cost effective and quick introduction of new innovative                    voice, text, images, video, games, etc.
      services                                                                   Presence information personalized by the users according
Service interoperability                                                         her/his preferences and terminal availability
                                 IMS
      Multi-vendor integration through standard architecture               Services are Access and terminal agnostic
      Key aspect for mass-market, person-to-person services                      Services presented to fit terminal and access situation and
Keeps charging relation with user                                                capabilities
      Adds flexible charging possibilities; offline and online, volume,    Easy to use
      time, per event, etc.                                                      Keep the services simple and fun to use



                                                 1.Operational Expenses Reduction



                                                              Backbone
                                                             Convergence

                                                                                            2.Unique services
                    2.Dual-mode                    Device      Service                        offer between
                      terminal                   Convergence Convergence                      Fixed & Mobile
                                                                                                 domains

                                                        IMS Convergence

                                           3.Common platform for multiple services
4-Nov-09
  Nov-                                               IMT MM-Biztel
                                                          MM-                                                                        31
FMC Devices Trends
  • End user wants the my-service-anywhere experience
  • New intelligent & powerful device classes already start to support this goal

                                             Fixed Mobile Convergence
DATA CENTRIC




                                            driven by disruptive wireless
                                                access technologies




                       Voice/Data                                                    Voice/Data
                 Convergence and CTI
                by leveraging Internet as
                                                    Upcoming                  Convergence with multimode
                        Platform                  Device Classes               broadband mobile access
VOICE CENTRIC




                                                Fixed Mobile Convergence
                                                driven by operators service
                                                    offering innovations



                       low                  mobility requirements                    high
4-Nov-09
  Nov-                                              IMT MM-Biztel
                                                        MM-                                          32
Current Trend of Telecommunication:
  Multimedia Communication & IMS


              Future                       IPTV
           communication                   Case
              5m14
                                           Study




           Conclusion & Final Words

4-Nov-09
  Nov-                     IMT MM-Biztel
                               MM-                 33
Djadja Achmad Sardjana:
                         Sardjana:
     Pasar telekomunikasi yang stagnan akan terjadi persaingan
     keras antara POTS operator dengan operator kabel dan Operator
     Mobile/Wireless.
     Mobile/Wireless.
     Kebutuhan akan Broadband akan sangat meningkat dengan
     perubahan penggerak utama dari akses kecepatan tinggi menuju
     konten dan aplikasi yang mendukung.
                              mendukung.
     Teknologi Mobile/Wireless akan berkembang pesat dan ada
     dimana-
     dimana-mana didukung oleh aplikasi/konten ysng semakin
     lengkap, pengaruh besar dari konsumen muda (yang saat ini
     berumur 10-20 tahun) dan semakin menjadi subtitusi dari telepon
               10-
     kabel.
     kabel.
     Munculnya kebutuhan pelanggan yang semakin kompleks,kompleks,
     operator telekomunikasi (baca: telematika) memainkan peran
                               (baca:
     yang sangat penting untuk memenuhi kebutuhan tersebut.
                                                  tersebut.
     Teknologi IP berperan dan memacu kemajuan teknologi jaringan
     pribadi, bisnis/perusahaan dan publik.
                                    publik.


4-Nov-09
  Nov-                        IMT MM-Biztel
                                  MM-                              34
Djadja Achmad Sardjana:
     Kata kunci adalah mobilitas dan paket (kalau perlu mengubah
     suara)
     suara). Hal ini jelas akan membentuk perubahan pelayanan
     sehingga ada transformasi dan transisi pada Service provider
     sebagai berikut :
        Migrasi ke teknologi IP dengan konsentrasi pada:
                                                      pada:
          • Broadband VOIP
          • Jaringan konvergensi IP
        Merubah Model Bisnis dengan karakeristik:
                                        karakeristik:
          • Jarak bukan masalah (Distance is dead)
          • Konten menjadi tiang penyangga bisnis bukan infrastruktur.
                                                          infrastruktur.
        Pendatang baru dari IP-based Service Providers seperti
                                 IP-
        Google, eBay, Skype dan Yahoo akan muncul                 untuk
        menawarkan pelayanan yang menarik.
                                      menarik.
        Pergeseran produk dan teknologi, terutama di bidang:
                                  teknologi,             bidang:
          • Jaringan kabel/Wireline    Jaringan tanpa kabel/Wireless
          • TDM      IP
          • Voice     Data (termasuk voice yang dijadikan paket data)

4-Nov-09
  Nov-                         IMT MM-Biztel
                                   MM-                                35
How should technology                                    Which distinctive
                            and innovation be                                        technological
                              organized and                                        competences and
                                managed?                                            capabilities are
                                                                           1          necessary?

                      6
                                                                                            Which

   When, how and
                                        Questions                                      technologies
                                                                                          should be
  where should new
    technology be                      Technology                              2           used to
                                                                                         implement
  introduced to the                                                                     product and
       market?
                                     Strategy Should                                       service?


                          5              Answer                                3

     Should technologies
     be sourced internally                  4                          What should be the
         or externally?
                                                                       level and timing of
                                                                          investment in
Source: Burgelman, Strategic Management of Technology and Innovation       technology
                                                                         development?
      4-Nov-09
        Nov-                                         IMT MM-Biztel
                                                         MM-                                   36

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IMTelkom Lecture: Multimedia+IMS MM-Biztel

  • 1. Current Trend of Telecommunication: Multimedia Communication and IMS Lecture by: by: Djadja.Sardjana@gmail.com http://www.slideshare.net/djadja 4-Nov-09 Nov- IMT MM-Biztel MM- 1
  • 2. Current Trend of Telecommunication: Multimedia Communication & IMS VOIP 2m00 System Description & Concept 4-Nov-09 Nov- IMT MM-Biztel MM- 2
  • 3. Communications in the 21th Century Universal Service usable anywhere in the world Global (Universal) Service Provider Personal Multimedia Personal Services Variegated, High-quality usable by anyone Multimedia Services 4-Nov-09 Nov- IMT MM-Biztel MM- 3
  • 4. Multimedia Services Mobile Multimedia Broadcast 2M Remote Database Access Video Internet medical Conference Information Access service (High (Medical image) Video on Distribution Video demand Mobile TV 384K quality) Catalog Services -Sports Video shopping -News Conference WWW News -Movies (Low quality) Weather 64K e-mail forecast Electronic ISDN ftp Newspaper Karaoke Traffic information Mobile 32K Voice Radio Telephone IP Mail pager Sports Conference Electronic information 16K telephony Publishing Leisure etc Information 9.6K Telephone Electronic Image Mail FAX 2.4K Data 1.2K Voice Symmetric Asymmetric Multicast Point to Point Multi Point 4-Nov-09 Nov- IMT MM-Biztel MM- 4
  • 5. Mobile Multimedia services Business Mobile TV&Phone Public Video Conference Information transport system E-Mail Guidance for driving DB System for old people Mobile Multimedia Communication Private DB Emergency Information system distribution service Music on demand Electronic news paper Remote sensing Karaoke Mobile TV & Control on demand Video on demand Electronic book Interactive TV Tele shopping Interactive game In-home studying 4-Nov-09 Nov- IMT MM-Biztel MM- 5
  • 6. Challenges on legacy networks Service deployment time (Time To Market) – competitive edge High Capex and Opex on new services – vertical silos Application 1 Application 2 Application 3 Management Management Management Service Service Service Capability Capability Capability Integration Integration Integration Vertical Silos in service deployment Deployment of advanced & Value Added Services Strategic differentiation from internet based services Quality of Service (Operator VOIP vs. Skype) Security 4-Nov-09 Nov- IMT MM-Biztel MM- 6
  • 7. Access network evolution Developments in mobile access technologies Evolved HSPA/HSPA+ enhancement (MIMO and 64 QAM modulation 42 Mbps on single 5 MHz carrier) Evolved Packet System (EPS) – QoS and Bearer concepts OFDM based technology - UTRAN Long Term Evolution (LTE), mobile WiMAX Increase Increase in per consumption of Mobile Broadband user data rates multimedia services 4-Nov-09 Nov- IMT MM-Biztel MM- 7
  • 8. Access network evolution Development of fixed access technologies Developments in ADSL and VDSL technology Deployment of FTTx networks (FTTU - Fiber to the user) More user data rates than wireless technology Increase in Ability to offer NGN and per user data high data rate triple play rates services offers 4-Nov-09 Nov- IMT MM-Biztel MM- 8
  • 9. Transport Technology Evolution Transport layer evolving from ATM / FR to IP Increasing intelligence in the transport layer Enhanced security QoS guarantee and enforcement capabilities Flow based charging of differentiated services Deep packet inspection capabilities Service aware bandwidth management 4-Nov-09 Nov- IMT MM-Biztel MM- 9
  • 10. Core Network Evolution IP Multimedia Subsystem Access agnostic core network Standardized environment for operators to manage IP Multimedia communication sessions – e.g. Voice, Messaging, Sharing Based on Session Initiation Protocol (SIP) Approach to cost effective transition towards service centric world 4-Nov-09 Nov- IMT MM-Biztel MM- 10
  • 11. Service Delivery Evolution Enterprise & Web Applications Merging of Telekom, IT and Media Gap industries Telecom Networks Emergence of new services & GAP between Services and Telecom consumer behavior Networks 4-Nov-09 Nov- IMT MM-Biztel MM- 11
  • 12. Converged Services Multimedia services any time any where independent of access technology ! Instant Content Messaging Sharing Video Sharing Location Services Push to X Interactive Gaming Services Presence Next Generation Networks Multimedia Security & Seamless Mobility Experience Personalization 4-Nov-09 Nov- IMT MM-Biztel MM- 12
  • 13. Next Generation Networks Evolution Drivers Societal and Business trends Convergence • Internet is becoming a major enabler • Converged devices (Mobile, WLAN, of communications Internet etc.) Connectivity • Consumers are embracing • Converged services Ease of computing, mobile and digital use technology in their everyday life • Converged networks Reliability, • Evolution of Business models require Security, Reduced OPEX/CAPEX increased levels of personal mobility • Converged business models Increased margins, Avoidance of twin pitfalls risk Access Technology Enhancements • HSPA (High Speed Packet Access) – evolved WCDMA • OFDMA (Orthogonal Frequency Division Multiple Access) – 3GPP LTE, WiMAX, MBWA, ADSL/VDSL, DVB-T/H etc. • Spatial Processing – multi-antennas Base Stations supporting advanced spatial processing 4-Nov-09 Nov- IMT MM-Biztel MM- 13
  • 14. NGN – layered Architecture Development towards Multimedia Service NGN Layer Delivery Converged Service Delivery - Service Delivery Application Layer Platforms (SDP), Fixed Mobile Convergence (FMC) Common Service Control – IP Multimedia Network Layer Subsystem (IMS) Transport Layer All IP Transport QoS enabled high bandwidth access Access Layer technologies – mobile WiMAX, LTE 4-Nov-09 Nov- IMT MM-Biztel MM- 14
  • 15. Fixed Mobile Convergence (FMC) Fixed Mobile Convergence (FMC) – Seamless mobility between mobile and access networks FMC is a key driver for IMS IMS High Bandwidth Mobile Networks Fixed Mobile Multimedia Convergence High Bandwidth Fixed Networks “One number” concept – A single number for fixed, mobile and soft phones Hosted IP PBX services – call groups, call hunting…….. 4-Nov-09 Nov- IMT MM-Biztel MM- 15
  • 16. FMC Devices PCs DATA Mobile TVs PDAs Upcoming FIXED Device MOBILE • End user wants Classes the my-service- anywhere experience • New intelligent & powerful device Fixed Mobile Phones Phones classes already start to support VOICE this goal 4-Nov-09 Nov- IMT MM-Biztel MM- 16
  • 17. The Evolution to IMS Multimedia Applications Video Movies Music Person-to-Content Ring tone known usability patterns Photos Internet Streaming Text/Pictures Download HTTP Video SMS/MMS Active phonebook Person-to-Person Image dominates traffic growth Text Sharing Voice Presence Push-To-Talk MMS SMS Voice 4-Nov-09 Nov- IMT MM-Biztel MM- 17
  • 18. Example: Watch and Communicate service • While out in town, Bob stopped by at the Jazz festival. He made a short clip and would like to ask his friends if they are interested to go to the evening performance. • He checks the presence information of Alice and Dave. • Bob opens a Chat session and sends the clip to his friends. He asks if they are interested to go to the evening performance. • Dave is watching TV, therefore the chat session is diverted to his IMS enabled STB. Communication services Personalised content services Group and context support 4-Nov-09 Nov- IMT MM-Biztel MM- 18
  • 19. IMS – a Standard-based Architecture for NG Services Standard- • IMS defines an open IP-based service infrastructure where service intelligence is located in the servers and mobile devices. • IMS as originally specified by 3GPP, was aiming to enable real-time multimedia services over the IP bearer in GSM and W-CDMA networks. • 3GPP2 defined later the MMD for CDMA2000 networks which is now aligned with IMS. • TISPAN provided the specifications for DSL access. • CableLabs provided the If IMS is not used: specifications for the cable access Multimedia communication at best effort and now their work together with 3GPP to incorporate PC 2.0 Service orchestration can be complex specifications into IMS release 8. Service roaming can be difficult to implement • Since release 6, interworking with Provisioning and charging are service specific WLAN is supported. Compliance with LI requirements can be an issue 4-Nov-09 Nov- IMT MM-Biztel MM- 19
  • 20. IMS in Quadruple Play Industry consolidation and End User alliances = experience = Service continuity Convergence at Service Provider level. Access to subscribed services from any device in the bundle Common provisioning, mgmt and billing Common service and subscriber management Fixed Mobile Convergence = Converged Service Architecture Setup of the appropriate QoS and resources 4-Nov-09 Nov- IMT MM-Biztel MM- 20
  • 21. IMS- IMS-SOA Architecture Service Enablers: Service • Provide functionality which can be used by other SOA Contract end-user applications (ex. Location Service) UDDI SOA AS • Unaware of the context in which they are used. Only Schema the consumer service is aware. Service Bus SOAP/XML • Handles the communication between IMS MLP SIP Application Servers and the Service Enablers and the Service Bus communication with SOA Application Servers. MM7 SB API SB API SB API • Optimized for Server-to-Server communication • Besides providing support for standard open GW AS IMS AS Enabler protocols (ex. SOAP), may provide support for Native Interface protocols (ex. MLP, MM7, SIP etc.) CSCF Service Orchestration IMS Orig. network JSR 281 • The consumer AS that invokes the Service Enabler implements the SCIM function. An external Service Broker may be used as well. • IMS Service Enablers are invoked from SOA Heterogeneous Service Bus domain through the GW AS. IMS-SOA Architecture 4-Nov-09 Nov- IMT MM-Biztel MM- 21
  • 22. Current Trend of Telecommunication: Multimedia Communication & IMS VOIP 2m00 Operation Mode 4-Nov-09 Nov- IMT MM-Biztel MM- 22
  • 23. End-to- End-to-end offer for IP-based IP- Convergent Models IP-BASED NETWORK SOLUTIONS and SERVICES for BUSINESS TRANSFORMATION SCOPE Offer Multimedia Professional Application Systems Products & IP Communications Services Solutions (IPC) END-TO-END INTEGRATION & DELIVERY (PS) (MPS) Operations Control Layer Carrier-grade IP Next Generation Support Systems networks (Cisco OSS Networks (OSS) and & products) Business Support NG-OSS IMS Systems (BSS) Data transport Network Enterprise IP OSS/BSS networks Next Generation consolidation Services Business Voice END Mobile Fixed Network security Access Access Solutions (BVS) management ADVANCED LIFE CYCLE SOLUTION NETWORK PROFESSIONAL SERVICES: INTEGRATION CARE SERVICES 4-Nov-09 Nov- IMT MM-Biztel MM- 23
  • 24. NGN Solutions : Application Areas Innovative ARPU INCREASE Next Generation Services Fixed-Mobile Broadband Convergence & Multimedia IP Multimedia Subsystems (IMS) PSTN Emulation TDM voice (CL4/CL5 replacement switching & new lines) OPEX REDUCTION Traditional 4-Nov-09 Nov- IMT MM-Biztel MM- 24
  • 25. Product Strategy Evolution Three evolution axes, open migration path instead of revolution Next Generation Services enrichment with reduced Time to Market: – Convergence services portfolio enrichment: • Fixed Mobile Convergence and Multimedia over IP 1 • Video communication and Video Gateway Service • Combinational services (POC, video/contents sharing) • Personal Communication Realm - Unified Address Book • Unified Communication 2 Evolution of NGN solutions toward open IMS standard: – Full IMS Fix / Mobile convergent in compliance with Standards 3 Next Generation Operations Support Systems (NG-OSS) 4-Nov-09 Nov- IMT MM-Biztel MM- 25
  • 26. FMC voice services for Corporate SIP AS i-SSW SIP MAP JTAP A VCC AS I SIP/ PSTN HLR CAP H.323 Cisco IP backbone Call Manager MSC PLMN CPE WiFi AP Cellular or DMT not in WiFi Cellular Cisco IP Cisco IP phone phone DMT FMC user Enterprise site FMC user Enterprise site 4-Nov-09 Nov- IMT MM-Biztel MM- 26
  • 27. FMC voice services residential MA SIP i-SSW i-UDB HLR P VCC AS PSTN CAP MSC IP backbone PLMN SIP CPE WiFi AP Cellular or DMT not in WiFi Cellular POTS/ISDN POTS/ISDN phone phone DMT FMC user 4-Nov-09 Nov- FMC user IMT MM-Biztel MM- 27
  • 28. Current Trend of Telecommunication: Multimedia Communication & IMS VOIP 2m00 Roadmap 4-Nov-09 Nov- IMT MM-Biztel MM- 28
  • 29. Broadband Mobile Communication Roadmap Broadband Mobile Fixed Mobile Convergence Network From ITU: Broadband mobile communications toward a converged world 4-Nov-09 Nov- IMT MM-Biztel MM- 29
  • 30. Probable path to FMC 4-Nov-09 Nov- IMT MM-Biztel MM- 30
  • 31. Vision on IMS Operator view User view Common foundation for fixed, mobile and enterprise services New unified services combining Cost effective and quick introduction of new innovative voice, text, images, video, games, etc. services Presence information personalized by the users according Service interoperability her/his preferences and terminal availability IMS Multi-vendor integration through standard architecture Services are Access and terminal agnostic Key aspect for mass-market, person-to-person services Services presented to fit terminal and access situation and Keeps charging relation with user capabilities Adds flexible charging possibilities; offline and online, volume, Easy to use time, per event, etc. Keep the services simple and fun to use 1.Operational Expenses Reduction Backbone Convergence 2.Unique services 2.Dual-mode Device Service offer between terminal Convergence Convergence Fixed & Mobile domains IMS Convergence 3.Common platform for multiple services 4-Nov-09 Nov- IMT MM-Biztel MM- 31
  • 32. FMC Devices Trends • End user wants the my-service-anywhere experience • New intelligent & powerful device classes already start to support this goal Fixed Mobile Convergence DATA CENTRIC driven by disruptive wireless access technologies Voice/Data Voice/Data Convergence and CTI by leveraging Internet as Upcoming Convergence with multimode Platform Device Classes broadband mobile access VOICE CENTRIC Fixed Mobile Convergence driven by operators service offering innovations low mobility requirements high 4-Nov-09 Nov- IMT MM-Biztel MM- 32
  • 33. Current Trend of Telecommunication: Multimedia Communication & IMS Future IPTV communication Case 5m14 Study Conclusion & Final Words 4-Nov-09 Nov- IMT MM-Biztel MM- 33
  • 34. Djadja Achmad Sardjana: Sardjana: Pasar telekomunikasi yang stagnan akan terjadi persaingan keras antara POTS operator dengan operator kabel dan Operator Mobile/Wireless. Mobile/Wireless. Kebutuhan akan Broadband akan sangat meningkat dengan perubahan penggerak utama dari akses kecepatan tinggi menuju konten dan aplikasi yang mendukung. mendukung. Teknologi Mobile/Wireless akan berkembang pesat dan ada dimana- dimana-mana didukung oleh aplikasi/konten ysng semakin lengkap, pengaruh besar dari konsumen muda (yang saat ini berumur 10-20 tahun) dan semakin menjadi subtitusi dari telepon 10- kabel. kabel. Munculnya kebutuhan pelanggan yang semakin kompleks,kompleks, operator telekomunikasi (baca: telematika) memainkan peran (baca: yang sangat penting untuk memenuhi kebutuhan tersebut. tersebut. Teknologi IP berperan dan memacu kemajuan teknologi jaringan pribadi, bisnis/perusahaan dan publik. publik. 4-Nov-09 Nov- IMT MM-Biztel MM- 34
  • 35. Djadja Achmad Sardjana: Kata kunci adalah mobilitas dan paket (kalau perlu mengubah suara) suara). Hal ini jelas akan membentuk perubahan pelayanan sehingga ada transformasi dan transisi pada Service provider sebagai berikut : Migrasi ke teknologi IP dengan konsentrasi pada: pada: • Broadband VOIP • Jaringan konvergensi IP Merubah Model Bisnis dengan karakeristik: karakeristik: • Jarak bukan masalah (Distance is dead) • Konten menjadi tiang penyangga bisnis bukan infrastruktur. infrastruktur. Pendatang baru dari IP-based Service Providers seperti IP- Google, eBay, Skype dan Yahoo akan muncul untuk menawarkan pelayanan yang menarik. menarik. Pergeseran produk dan teknologi, terutama di bidang: teknologi, bidang: • Jaringan kabel/Wireline Jaringan tanpa kabel/Wireless • TDM IP • Voice Data (termasuk voice yang dijadikan paket data) 4-Nov-09 Nov- IMT MM-Biztel MM- 35
  • 36. How should technology Which distinctive and innovation be technological organized and competences and managed? capabilities are 1 necessary? 6 Which When, how and Questions technologies should be where should new technology be Technology 2 used to implement introduced to the product and market? Strategy Should service? 5 Answer 3 Should technologies be sourced internally 4 What should be the or externally? level and timing of investment in Source: Burgelman, Strategic Management of Technology and Innovation technology development? 4-Nov-09 Nov- IMT MM-Biztel MM- 36