1.
How to E.A.T. Links
Dixon Jones| Majestic
SLIDESHARE.NET/DIXONHJONES
@Majestic
(Gifs by Giphy)

2.
Who is This?
Majestic Is:
Dixon Is:

3.
majestic.com
@majestic
Email Talk@dixonjones.com to get
these slides, with E.A.T in the title

4.
The QR Guidelines:
https://static.googleusercontent.com/media/guidelines.raterhub.com/en//
searchqualityevaluatorguidelines.pdf

5.
PQ ≈ ePQ

6.
Booker T Washington said
"Associate yourself with
people of good quality, for
it is better to be alone than
in bad company."

7.
MC / SC / Ads

8.
Supplementary Content:
Sometimes it is a better UX if “Less is More”

9.
Wikipedia Links
You may not even need a link, just a mention!

10.
GMB Link
The Easiest, Best Link Ever

11.
Let’s Demonstrate E.A.T.

12.
Demonstrating
Expertise
(E is for Easiest)

13.
Demonstrating Trust

14.
Demonstrating Authority

15.
Guest Blogging
Why it may only work for Some People

16.
ONE TAKEAWAY
E.A.T. is important for backlinking because E.A.T.
is at the heart of Page Quality scores.
If your link INCREASES the Link Prospect’s PQ
Score, you are in with a shout. But if it reduces
or makes no difference to their PQ Score, you
have nothing to bargain with.

17.
Booker T Washington said
"Associate yourself with
people of good quality, for
it is better to be alone than
in bad company."

18.
majestic.com
@majestic
Email Talk@dixonjones.com to get
these slides, with E.A.T in the title