IN this, We're promoting Tea Joint in USA using the Hofstede Dimension and PESTEL analysis.

1. Advertising in Contemporary Society
Product - Tea Joint

2. Chai Fusion

3. HOFSTEDE‘S CULTURAL
DIMENSIONS

4. Communication is informal and Direct.
POWER DISTANCE

5. People look after themselves and their immediate family only.
INDIVIDUALISM

6. Americans will tend to display and talk freely about
their successes.
MASCULINITY

7. There is a fair degree of acceptance of new ideas and
innovations.
UNCERTAINTY
AVOIDANCE

8. Americans measure their performance on short term
basis with profit and loss statements.
LONG TERM
ORIENTATION

9. They believe in “Work Hard, Play Hard” mindset.
INDULGENCE

10. PESTEL ANALYSIS

11. The country enjoys a stable political climate, even though
there have been some challenges recently.
POLITICAL

12. The global economic landscape is changing very rapidly which
is a challenge for the USA.
ECONOMIC

13. The US education system is one of the best in the
world; so is the health care system
SOCIAL

14. The USA is the global leader in science and
technology.
TECHNOLOGICAL

15. The USA has an extremely diverse geography, climate, and
wildlife.
ENVIRONMENTAL

16. Each state in the USA has its own government
structure and legal scheme.
LEGAL

17. MARKETING PLAN
CONCLUSION

18. Devanshi Zaveri - 121
Parth Gada - 5002
Divyanshi Dangayach - 5003
Vaishnavi Gupte - 5005
Shruti Modi - 5006
THANK YOU