PAYBACK loyalty program T&Cs

The terms and conditions explain the nature and scope of the relationship between
Loyalty Solutions & Research Pvt. Limited here in referred to as ―LSRPL‖ or
"PAYBACK" (as owner and management for the program) and a member of
LSRPL‘s loyalty program and who is issued the PAYBACK card. The terms and
conditions cover limitations and exclusions on the liability of LSRPL, PAYBACK
and the PAYBACK partners.

1 Definitions
In these terms and conditions, unless the context specifies otherwise:

1.1 "Earn Activity" means any activity, which results in accruing of PAYBACK
points to a member.

1.2 "LSRPL" shall mean Loyalty Solutions & Research Pvt. Limited a company
incorporated under the Indian Companies Act, 1956 and having its principal place of
business at 4th & 5th Floors, Kabra Excelsior, #6A, 7th Main, 1st Block,
Koramangala Industrial Layout, Bangalore—560 034 and such expression shall,
unless it be repugnant to the subject or context thereof, include its successors, assigns,
representatives and transferees.

1.3 ―PAYBACK Card‖ means a PAYBACK multi partner loyalty program card
issued to a PAYBACK Member by LSRPL where a unique membership number is
given to every PAYBACK member.

1.4 ―PAYBACK Member(s)‖ means a PAYBACK customer, who is enrolled as a
member of PAYBACK holding a valid PAYBACK card/membership number.
Membership to the program is governed by these rules set by LSRPL for this program
which are subject to change.

1.5 ―PAYBACK Membership Account/ PAYBACK Membership‖ means the account
where the PAYBACK Member's PAYBACK Points will be accumulated.

1.6 ―PAYBACK Network― means all the PAYBACK Partners and PAYBACK for the
time being taken as a whole.

1.7 ―PAYBACK Partner― means any or all of the present or future entities, partners,
shops, departmental stores, airlines, hotels, restaurants, car rental companies and other
participating establishments in the program whether with online or offline presence, in
agreement with LSRPL, where members can accumulate PAYBACK points for
purchase of goods and services.

1.8 ―PAYBACK Point(s)― is the unit currency of the program. PAYBACK Members
are awarded PAYBACK Points for earn activities carried out by the PAYBACK
Member within the PAYBACK network.

1.9 ―PAYBACK Rewards― means the rewards as enlisted by the rewards supplier in
the PAYBACK Rewards Catalog as communicated from time to time.

1.10 ―PAYBACK Rewards Catalog― means the periodical rewards catalog issued and
maintained by LSRPL for the program, containing the PAYBACK Rewards currently
available in the program and the number of PAYBACK Points required for them.

1.11 ―Program‖ means the PAYBACK multi partner loyalty program, managed and
operated by LSRPL offering benefits, facilities or arrangements to PAYBACK
Members by reason of their membership into PAYBACK program, whereby
PAYBACK points are accumulated on every Earn Activity made by PAYBACK
Members within PAYBACK network and such PAYBACK points may be used by
the PAYBACK Member for redemption of PAYBACK Points through the
PAYBACK Rewards Catalog and Redemption at PAYBACK Partners.

1.12 "Redemption" means any activity, which results in exchange of PAYBACK
Points by a PAYBACK Member for PAYBACK Rewards at PAYBACK Rewards
Catalog or at PAYBACK Partner

1.13 ―Supplier― shall mean an independent third party responsible for the purchase
and sale of the PAYBACK Rewards to the PAYBACK Members.

1.14 ―Working Days‖ means the period from Monday to Friday.

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2 General Conditions
2.1 The PAYBACK Member agrees that by using the PAYBACK Card or by
entering his/her PAYBACK number at www.payback.in or at any PAYBACK Partner
online or offline, he/she is deemed to have read and understood the these terms and
conditions of the Program and confirms that he/she is bound by these terms and
conditions and any changes to it from time to time and such other terms as specified
from LSRPL from time to time.

2.2 Membership into PAYBACK Program is voluntary, open to all natural persons
above the age of 18 with a correct mailing address in India.

2.3 LSRPL reserves the right to modify these Terms and Conditions and such changes
shall be deemed effective immediately upon posting of the modified Terms and
Conditions on www.payback.in . Members‘ continued holding of the PAYBACK
Membership Account following the posting of changes on www.payback.in will
indicate their acceptance of changes.

2.4 PAYBACK membership is valid for lifetime of the PAYBACK Member unless
terminated in accordance with these terms and conditions. In case of any member
carrying any old membership account carrying any expiry date, may exchange the
card with the new PAYBACK card having the lifetime validity at no extra cost.

2.5 PAYBACK Membership Account is not a payment medium or payment
instrument.

2.6 PAYBACK Membership is non-transferable, except as specified in this terms and
conditions. PAYBACK Points are non-negotiable, nonredeemable by cash and cannot
be gifted, awarded or rewarded to any other person than the PAYBACK Member
himself.

2.7 PAYBACK Members will be personally liable for any and all costs, taxes,
charges, claims or liabilities of whatever nature arising from the provision or
availability of benefits, facilities or arrangements provided or made available to a
PAYBACK Member, by PAYBACK Partners, as a result of his/her membership in
the Program.

2.8 The PAYBACK card at all times remains the property of LSRPL, which reserves
the right at any time in its absolute discretion and without giving notice to such
member to deactivate the PAYBACK Membership. The PAYBACK Member must
return or destroy his/her PAYBACK card without delay whenever requested by
LSRPL and in such circumstances cannot redeem the PAYBACK Points, which will
automatically expire

2.9 LSRPL will endeavor to ensure that the services, benefits, facilities and
arrangements as expressed or advertised by the PAYBACK Partners will be available
to the PAYBACK Members. However, LSRPL will not be liable for any loss or
damage, whether direct or indirect, arising from the provision or non-provision
whether whole or part, of any such services, benefits, facilities or any other
arrangements by the PAYBACK Partners.

2.10 When a PAYBACK Member seeks to use or obtain any of the services, benefits,
facilities and arrangements as offered by the PAYBACK Partner, the provisions of
such services, benefits, facilities or arrangements will be subject to the respective
terms and conditions of the PAYBACK Partner, being the provider of the said
benefits, facilities and arrangements.

2.11 LSRPL shall not be liable for any loss or damage, whether direct or indirect,
resulting from termination or change of the Program or any of its facilities, benefits or
arrangements which are made available to the PAYBACK Members, including
without limitation, PAYBACK Partner's withdrawal or the withdrawal or limiting of
any such services, benefits or facilities.

2.12 The Program of PAYBACK may be modified at the sole discretion of LSRPL
from time to time without intimation to the PAYBACK Member.

2.13 LSRPL shall not be liable in the event it fails to fulfill any of its obligations
under this terms and conditions due to flood, earthquake, storm, cyclone or any other
acts of god of similar nature, war, strike, lockout, or governmental or judicial or
quasi-judicial policies/intervention/direction /prohibition or change in law or for any
other reasons beyond its control.

2.14 A waiver of any of the terms and conditions by LSRPL shall not be deemed to be
a continuing waiver, but shall apply solely to the instances to which the waiver is
directed.

2.15 A PAYBACK Card shall be accepted only at locations identified in the list
provided to the PAYBACK Members at www.payback.in. LSRPL can at any time
without intimation to the PAYBACK Members add and / or delete PAYBACK
Partners from such list. The same shall be updated on www.payback.in.

2.6 PAYBACK Membership is non-transferable, except as specified in these terms
and conditions. PAYBACK Points are non-negotiable, non-redeemable by cash and
cannot be gifted, awarded or rewarded to any other person than the PAYBACK
Member himself.

2.7 PAYBACK Members will be personally liable for any and all costs, taxes,
charges, claims or liabilities of whatever nature arising from the provision or
availability of benefits, facilities or arrangements provided or made available to a
PAYBACK Member, by PAYBACK Partners, as a result of his/her membership in
the Program.

2.8 The PAYBACK card at all times remains the property of LSRPL, which reserves
the right at any time in its absolute discretion and without giving notice to such
member to deactivate the PAYBACK Membership. The PAYBACK Member must
return or destroy his/her PAYBACK card without delay whenever requested by
LSRPL and in such circumstances cannot redeem the PAYBACK Points, which will
automatically expire.

2.9 PAYBACK will endeavor to ensure that the services, benefits, facilities and
arrangements as expressed or advertised by the PAYBACK Partners will be available
to the PAYBACK Members. However, PAYBACK will not be liable for any loss or
damage, whether direct or indirect, arising from the provision or non-provision
whether whole or part, of any such services, benefits, facilities or any other
arrangements by the PAYBACK Partners.

2.10 When a PAYBACK Member seeks to use or obtain any of the services, benefits,
facilities and arrangements as offered by the PAYBACK Partner, the provisions of
such services, benefits, facilities or arrangements will be subject to the respective
terms and conditions of the PAYBACK Partner, being the provider of the said
benefits, facilities and arrangements.

2.11 PAYBACK shall not be liable for any loss or damage, whether direct or indirect,
arrangements which are made available to the PAYBACK Members, including
without limitation, PAYBACK Partner's withdrawal or the withdrawal or limiting of
any such services, benefits or facilities.

2.12 The Program of PAYBACK may be modified at the sole discretion of
PAYBACK from time to time without intimation to the PAYBACK Member.

2.13 PAYBACK shall not be liable in the event it fails to fulfill any of its obligations
under these terms and conditions due to flood, earthquake, storm, cyclone or any other


2.14 A waiver of any of the terms and conditions by PAYBACK shall not be deemed
to be a continuing waiver, but shall apply solely to the instances to which the waiver
is directed.

2.15 A PAYBACK Card shall be accepted only at locations identified in the list
provided to the PAYBACK Members at www.payback.in. LSRPL can at any time
without intimation to the PAYBACK Members add and / or delete PAYBACK
Partners from such list. The same shall be updated on www.payback.in.

2.16 PAYBACK Members are required to inform all changes in the contact detail to
‗PAYBACK Contact Center‘ or at www.payback.in. If a PAYBACK Member fails to
provide change of address information immediately, PAYBACK or its Partners will
not be responsible for any delay in delivery of the products/ services ordered by the
PAYBACK Member

2.17 All PAYBACK Point dispute complaints older than 45 Working Days from the
date of the transaction will not be entertained. The PAYBACK Member must provide
proof of transaction as required to register any PAYBACK Point dispute. 2.8 The
PAYBACK card at all times remains the property of LSRPL, which reserves the right
at any time in its absolute discretion and without giving notice to such member to
deactivate the PAYBACK Membership. The PAYBACK Member must return or
destroy his/her PAYBACK card without delay whenever requested by LSRPL and in
such circumstances cannot redeem the PAYBACK Points, which will automatically
expire.

2.18 The PAYBACK Member acknowledges and understands that PAYBACK is
merely an intermediary and does not assume any liability or acquire any right, title or
interest in the Rewards. PAYBACK is only engaged in the management of the
Rewards displayed in the PAYBACK Rewards Catalog; however all the Rewards are
offered by the Vendors and Partners to the Members directly.

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3 Enrolment in the Program
3.1 It is the PAYBACK Members' responsibility to share the correct
communication details with PAYBACK at the time of enrolling into the Program

3.2 Prospective PAYBACK Members can enroll into the Program at selected
PAYBACK Partner outlets or on www.payback.in, by filling in the registration form.
PAYBACK Partners may also enroll prospective PAYBACK Members to the
Program.

3.3 PAYBACK shall reserve the right to offer the Program by invitation to any
Prospective PAYBACK Members as it may deem fit. Membership to the Program is
at the sole discretion of PAYBACK and it may refuse membership to any applicant
without assigning any reasons.

3.4 Each PAYBACK Member can have a maximum of one PAYBACK Card at any
point in time, unless otherwise specified. If a PAYBACK Member is found to have
multiple memberships in the Program, PAYBACK may choose to restrict any of the
PAYBACK Membership.

3.5 If a PAYBACK Member holds more than one PAYBACK Card, it is advisable
that the PAYBACK Member calls ‗PAYBACK Contact Center‘ requesting an
account aggregation. PAYBACK on such request shall cancel that card(s) which the
PAYBACK Member does not want to retain and transfer the PAYBACK Points,
earned if any, into a single PAYBACK Membership Account

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4 Use of PAYBACK Card and PAYBACK Membership
4.1 By using his/her PAYBACK Card and/or stating his/her PAYBACK
number to LSRPL and/or any PAYBACK Partners, a PAYBACK Member grants
his/her consents to LSRPL creating, storing, maintaining and updating the
PAYBACK Member‘s data. Such data shall include membership data (like name,
address, telephone number, mobile number, date of birth, areas of interest, preferences
etc. as provided by the PAYBACK Member), usage data (including without
limitation, transactions and PAYBACK Points accrued at various PAYBACK
Partners, etc.), and data concerning contacts with LSRPL (including without
limitation, enquiry regarding membership) for the purpose of providing relevant
information and customer services to the PAYBACK Member. in connection with the
Program. All data relating to the PAYBACK Members shall be protected and used by
LSRPL in the manner indicated in LSRPL‘s Privacy Policy.

4.2 If any PAYBACK Member loses the PAYBACK card, the PAYBACK member
must inform ‗PAYBACK Contact Center‘ immediately. Till such time the loss has
been reported to LSRPL, LSRPL shall not be liable for any losses incurred by misuse
of such PAYBACK Card. A new PAYBACK Card will be issued to such PAYBACK
Member on request after blocking and cancellation of the old PAYBACK Card and
after due and proper verification by PAYBACK. The fresh PAYBACK Card will
indicate a fresh PAYBACK Card number, however all other PAYBACK Membership
Account details and the PAYBACK Points will continue to be retained as is.

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5 Accrual of PAYBACK Points
5.1 PAYBACK Members can accrue PAYBACK Points earned by them
through a transaction with a PAYBACK Partner for the purchase of goods or services
paid by cash, credit/debit card, cheque, online payment, standing instruction or any
other means of payment agreed upon by the PAYBACK Partner.

5.2 PAYBACK Members will also be awarded PAYBACK Points for non-
transactional activities which include goodwill points as well as bonus points. Bonus
points would be communicated from time to time through www.payback.in or
through any other means of communication as decided by PAYBACK from time to
time.

5.3 PAYBACK Points awarded may vary between different PAYBACK Partners
depending on the arrangement with the PAYBACK Partner. Details of all PAYBACK
Points will be communicated to the PAYBACK Members through www.payback.in
or through any other means of communication as decided from time to time.

5.4 To accrue PAYBACK Points, a PAYBACK Member must present his/her
PAYBACK Card or PAYBACK number at the time of completing the Earn Activity.
If a PAYBACK Member fails to present the PAYBACK card or PAYBACK
membership number when visiting or on availing such services, this may result in the
applicable PAYBACK Points not being accrued by the PAYBACK Member and in
such instance PAYBACK or the PAYBACK Partner shall not be responsible in this
regard.

5.5 The method of earning PAYBACK Points from PAYBACK Partners is subject to
change from time to time. Such changes will be communicated through
www.payback.in and through any other means of communication as decided by
LSRPL from time to time.

5.6 PAYBACK Partners may change any of the terms and conditions of their business
at any time without notice to the PAYBACK Member. PAYBACK is not responsible
for informing PAYBACK Members of any such changes. PAYBACK has no liability
for the acts and omissions of the PAYBACK Partners.

5.7 All PAYBACK Members are required to obtain and preserve for a period of 45
Working Days appropriate documentation for all transactions done with PAYBACK
Partners that earn PAYBACK Points. It is the PAYBACK Member's responsibility to
ensure that the Electronic Data Collection generated transaction slip is accurate.

5.8 PAYBACK has no liability for the acts and omissions of the PAYBACK Partners.

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6 PAYBACK Points calculation
6.1 PAYBACK Points accrued through transactions at PAYBACK Partners
shall be credited to member's account within 45 working days.

6.2 PAYBACK Points accrued through any other Earn Activity shall be credited to
PAYBACK Member's account within such period as is mentioned for such Earn
Activity

6.3 PAYBACK Point‘s will not be credited back in the Payback Membership Account
in case
(i) the PAYBACK Member decides to return the goods and services, forfeited and
unused services or
(ii) Goods or services acquired by using PAYBACK Points.

6.4 PAYBACK Points are accrued in whole. PAYBACK Members will not be
awarded PAYBACK Points in fractions.

6.5 PAYBACK Points are valid for a period of three years from the date of
transaction within the PAYBACK Network. PAYBACK Points shall expire after a
time determined by PAYBACK and the PAYBACK Member shall not be entitled to
redeem any of such lapsed PAYBACK Points.

6.6 The PAYBACK membership has lifetime validity, but the points carry a three
year validity and is guided by the terms mentioned in clause 6.5

6.7 PAYBACK Points from a PAYBACK Member's account cannot be pooled or
combined with the PAYBACK Points of another PAYBACK Member's account.

6.8 If PAYBACK Members participate in Earn Activities at more than one
PAYBACK Partner, subject to the consent of the PAYBACK partners, the
PAYBACK Members are eligible for multiple memberships in the Program and the
PAYBACK points will be credited to the respective PAYBACK membership
accounts.

6.9 Complaints on PAYBACK Points not credited to account from any PAYBACK
Partner will be entertained only if the date of transaction is not older than 45 working
days. The PAYBACK Member must provide proof of transaction as required by
LSRPL to register any PAYBACK Point dispute

6.10 The respective PAYBACK Partners are responsible for the PAYBACK Points
issued under this Program and if any of them goes into liquidation or non-payment for
these points or any similar event, LSRPL shall not be liable to honour PAYBACK
Points which have been credited to the PAYBACK Membership account and are yet
to be redeemed, but have not been fully funded by the PAYBACK Partner as on that
date. In such an event, such PAYBACK Points will be removed from the PAYBACK
Membership Account without prior intimation.
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7 Transfer of PAYBACK Points
7.1 At no time can PAYBACK Points be credited to or PAYBACK Rewards
request be issued to, purchased by, or sold to or otherwise transferred to any person
other than the PAYBACK Member. Any such PAYBACK Points or requests for
PAYBACK Rewards are void. Any person who commits such acts is liable for
damages, litigation and related costs to PAYBACK, which reserves the right, to
terminate the PAYBACK membership of the transferor or remove such person from
the PAYBACK Network or deactivate such transferor‘s PAYBACK Membership
Account.

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8 PAYBACK Point statement, Program updates & notices
8.1 PAYBACK Members can call the ‗PAYBACK Contact Center‘ numbers
or register on www.payback.in in the ―My Accounts‖ page for obtaining a summary
of their recent transaction and obtaining their PAYBACK Point balance.

8.2 Any notice, information, intimation, change, modification, alteration of the
PAYBACK Rewards Catalog shall be deemed to have been given to the PAYBACK

Member forthwith upon updating HYPERLINK http://www.payback.in of such
changes, modification, alteration or notice on

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9 Redemption of PAYBACK Points
9.1 PAYBACK Points can be redeemed against the PAYBACK Rewards
Catalog or within the PAYBACK Network, subject to the PAYBACK Member
providing the required credentials vis-a-vis customer information already provided by
the PAYBACK Member

9.2 PAYBACK will maintain a PAYBACK Rewards Catalog on www.payback.in
specifying the products and services which would be available for PAYBACK
Rewards against PAYBACK Points accumulated by a PAYBACK Member.
Redemption against PAYBACK Rewards Catalog can happen by approaching the
‗PAYBACK Contact Center‘ and/or through login at www.payback.in.

9.3 All the items featured in the PAYBACK Rewards Catalog are subject to
availability and suppliers warranties and restrictions at the time of claiming the
PAYBACK Rewards. In case an item selected by a PAYBACK Member is not
available, PAYBACK Members may choose to select from the other available items
from the PAYBACK Rewards Catalog.

9.4 Subject to clause 9.8 PAYBACK Rewards once requested cannot be canceled or
withdrawn or changed and the PAYBACK Points used for the same cannot be
refunded.

9.5 On receipt of the PAYBACK Rewards request by ‗PAYBACK Contact Center‘ or
www.payback.in or visiting selected online and offline PAYBACK Partners
PAYBACK Points will automatically be deducted from the accumulated PAYBACK
Points from the PAYBACK Members account.

9.6 All requests issued for PAYBACK Rewards are subject to any statutory
regulations, rules and restrictions, if any and the PAYBACK Member agrees to abide
by such statutory regulations, rules and restrictions.

9.7 PAYBACK Rewards have no monetary refund value.

9.8 All orders placed via PAYBACK Contact Centre, www.payback.in and at
PAYBACK Partner online stores cannot be canceled.

9.9 For the purpose of redemption, the PAYBACK Member will directly enter into a
sale/ purchase relationship with the concerned vendor/ supplier of the PAYBACK
Rewards. PAYBACK or LSRPL shall only act as an agent for redemption of
PAYBACK points and not otherwise whatsoever.

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10 Termination of PAYBACK membership
10.1 A PAYBACK Member may terminate his/her PAYBACK membership
by calling ‗PAYBACK Contact Center‘ and requesting for termination. The

PAYBACK Member shall provide the required credentials vis-a-vis customer
information already provided by the PAYBACK Member.

10.2 Misuse of PAYBACK card or the membership benefits may result in termination
of the membership or withdrawal of benefits at the sole discretion of LSRPL.

10.3 Disqualification of a PAYBACK Member, arising out of his/her misconduct,
fraud and misuse of PAYBACK Rewards or acts in a manner inconsistent with any
central/state/local laws, statutes or ordinances, may result in immediate termination of
PAYBACK membership and cancellation of all PAYBACK Points and PAYBACK
Rewards. Any PAYBACK Member so disqualified shall not be entitled to redeem his
PAYBACK Points after such disqualification.

10.4 Upon the death of a PAYBACK Member, his/her PAYBACK membership
account will be closed and all outstanding PAYBACK Points will expire.

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11 Miscellaneous
11.1 Settlement of disputes: terms and conditions, set herein, shall be
governed by the laws of India only. All disputes arising under the terms and
conditions shall be attempted to be resolved through negotiations. Only in case, such
negotiations are unsuccessful, the Member shall resort to legal recourse, which shall
be subject to the exclusive jurisdiction of the competent courts in Bangalore only. All
claims and disputes arising under the terms and conditions should be notified to
LSRPL within 45 working days from the event date after which no PAYBACK
Member shall have any claim against LSRPL.

11.2 LSRPL or its Parent Company shall have the right to transfer, assign and sell in
any manner, in whole or in part, the Program to any third party of its choice without
reference or intimation to the PAYBACK Members.

11.3 PAYBACK membership enrollment and eligibility, earning PAYBACK Points,
claiming PAYBACK Rewards, availability of PAYBACK Rewards and redemption
are subject to the terms and conditions herein and are subject to any applicable laws
and regulations.

11.4 LSRPL reserves the right to terminate the Program, by giving 30 working days
notice to all PAYBACK Members.

11.5 Upon termination or withdrawal of the Program, all PAYBACK Members will
be given 30 working days time within which they may use the PAYBACK Points in
their PAYBACK Membership Account to request for PAYBACK Rewards, after
which the PAYBACK Points will be purged or cancelled.

11.6 PAYBACK and PAYBACK Partners shall not be liable to any PAYBACK
Member or his/her nominee or companion, for any indirect or consequential loss,
damage or expense of any kind whatsoever, arising out of or in connection with
PAYBACK, including the functioning of the helpline and/or www.payback.in, and/or
provision or the refusal to provide any benefits, whether such loss, damage or expense

is caused by the negligence or otherwise, and whether LSRPL and/or any of its
PAYBACK Partners have any control over the circumstances giving rise to the claim
or not.

11.7 Every PAYBACK member acknowledges, represents and warrants that he is the
sole and exclusive owner of his PAYBACK card and the only authorized user of his
PAYBACK account's login credentials. PAYBACK member also accepts the sole
responsibility to keep his PAYBACK card & account details confidential. He is
responsible for all the orders placed and other activities in the account (like profile
changes, address change).

11.8 PAYBACK will not ask for PAYBACK Member‘s password and other details
through any e-mail or SMS. Please beware of spam mails and phishing and do not
share your PAYBACK Membership Account details with mail id which appear to be
coming from unauthorized sources.

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12 Redemption terms and conditions
12.1 Availability of the PAYBACK Rewards and PAYBACK Points required
for Redemption in PAYBACK Rewards Catalog are subject to change without prior
notice.

12.2 All PAYBACK Rewards sent will be as per the description mentioned in the
PAYBACK Rewards Catalog

12.3 Travel PAYBACK Rewards are subject to availability and normal airline
conditions of carriage. All travel rewards are subject to their specific terms and
conditions and terms and conditions of the Suppliers, travel agents and airlines.

12.4 Selection of PAYBACK Rewards offered for Redemption is and will be at the
sole discretion of PAYBACK or its suppliers and is liable to change without prior
notice.

12.5 PAYBACK will not be held responsible where any Supplier of Payback Rewards
withdraws, cancels, becomes non-functional, alters or amends those PAYBACK
Rewards.

12.6 PAYBACK is not responsible for changes to, or discontinuance of, any Supplier
or Supplier product or service, or if any Supplier withdraws from the Program or for
any effect on or devaluation of PAYBACK Rewards caused by such change,
discontinuance, or withdrawal. PAYBACK Members may not rely upon the continued
availability of any PAYBACK Rewards or award level.

12.7 LSRPL does not accept liability for damage to persons or property whatsoever
caused in relation To PAYBACK Rewards redeemed by PAYBACK Members in the
Program.

12.8 PAYBACK Rewards image displayed on the PAYBACK Rewards Catalog is
merely indicative and subject to change as per availability and is not final.

13 Warranty / Guarantee
13.1 All warranties and guarantees on the PAYBACK Rewards are the sole
responsibility of the Suppliers providing the PAYBACK Rewards. LSRPL shall not
be liable or responsible for any defect or deficiency in the PAYBACK Rewards,
whatsoever. All guarantees and warranties on the PAYBACK Rewards shall be
transferred as is from the manufacturer or the Supplier.

13.2 PAYBACK Members must contact the respective supplier/ manufacturer in case
of any defect or deficiency in the PAYBACK Rewards. Alternatively, the PAYBACK
Member may choose to contact ‗PAYBACK Contact Center‘ for any defect or
deficiency in the PAYBACK Rewards. In such event, PAYBACK will purely act as a
complaint routing agent. PAYBACK will not be liable or responsible for the products
and services offered through the PAYBACK Rewards Catalog and PAYBACK gives
no warranty with respect to quality of goods acquired or their suitability for any
purpose.

13.3 PAYBACK Rewards in the nature of gift vouchers or vouchers featured in the
PAYBACK Rewards Catalog always carry a validity period, post which these
vouchers will not be honoured by the Supplier or issuer of gift voucher or voucher.
All gift vouchers and vouchers will be subject to their respective terms and conditions
of the Supplier or issuer.

13.4 In case of non receipt of the warranty card for any PAYBACK Reward, the
PAYBACK Member must inform PAYBACK Contact Center.

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14 Product Delivery
14.1 All reasonable efforts would be taken by the Supplier to ensure that
delivery of PAYBACK rewards are fulfilled within 10 working days of the receipt of
the order unless the delay is due to conditions beyond the control of the Supplier or
unless otherwise specified. PAYBACK will not be liable for any delay beyond the
time period specified herein.

14.2 Once a PAYBACK Reward is dispatched through a courier by the Supplier
&incase of a delay by the courier company in getting the PAYBACK Reward
delivered to the PAYBACK Member, the PAYBACK Member should contact the
courier company.

14.3 Redemption orders from PAYBACK Members once given to LSRPL cannot be
cancelled or withdrawn or changed. PAYBACK Rewards once delivered cannot be
returned or cancelled by a PAYBACK member, unless there is a defect in the
PAYBACK Rewards.

14.4 In case of flowers or perishable products the cost of the returned PAYBACK
Rewards will be borne by the PAYBACK Member.

14.5 For all Redemptions on www.payback.in, please ensure your contact details are
valid and accurate. If not, please update your PAYBACK Membership Account by
logging in to www.payback.in or calling ‗PAYBACK Contact Center‘.

14.6 If a PAYBACK Member has not given the correct address or is not available at
the mentioned address at the time of delivery, the PAYBACK Reward will be
delivered to the person available at the given address. PAYBAVK will not be held
responsible and will not take any liability in such instance.

14.7 If PAYBACK team does not receive any complaint of non-receipt of PAYBACK
Reward within 20 working days from the date of Redemption of the PAYBACK
Rewards it shall be deemed that the PAYBACK Member has received the PAYBACK
Reward.

14.8 Delivery of the PAYBACK Reward to the opted office address or apartment
address will be done at the reception or the front desk, if the case may be. Such
delivery of PAYBACK Rewards would be at the sole risk of the PAYBACK Member.

14.9 On Redemption, PAYBACK Points would automatically be removed from
accumulated PAYBACK Points in the PAYBACK Member's account.

14.10 PAYBACK Points are redeemable only against rewards, vouchers or services
as featured in PAYBACK Rewards Catalog, as updated from time to time, as well as
within the PAYBACK Network. Information supplied by a PAYBACK Member on
the Redemption of certain PAYBACK Rewards may be used by LSRPL or the
Supplier for the purposes of fulfilling the Redemption request.

14.11 Order confirmation mails will be sent only for orders received through
www.payback.in.

14.12 For all web orders, Please ensure shipping address, Mobile number & email
address is checked before the order is placed on website. This information can be
viewed under the ―My account‖ section

14.13 SMS update will be sent to the PAYBACK Members after placing a redemption
order at the PAYBACK Rewards Catalog. This SMS will be sent to the mobile
number provided by the PAYBACK Member. Members are advised to opt out of
DND in order to continue getting the regular SMS updates on the same. PAYBACK
will not be responsible for any blockage, restriction or regulation imposed by
regulators, leading ot inability of communication or delay in communication of any
updates or information, whatsoever.

14.14 PAYBACK reserves the right to change or cancel the Program without prior
notice. Redemption claims submitted prior to the effective date of the change or
cancellation of the Program will still be honored within a 30-day time limit.

14.15 In the event of a dispute between LSRPL and a PAYBACK Member on the
PAYBACK Reward will be subject arbitration in Bangalore as per the Indian

Arbitration and Conciliation Act, 1996. The number of Arbitrators shall be three,
where each Party will have the right to appoint one
(1) Arbitrator and the two
(2) Arbitrators will appoint the third Arbitrator. The language to be used in the arbitral
proceedings will be English

14.16 All logos and trademarks on the PAYBACK Rewards Catalog and on the
PAYBACK Rewards are owned by the respective companies.

14.17 The PAYBACK Member acknowledges and agrees that LSRPL shall not be
liable or responsible for the Rewards offered through the PAYBACK Rewards
Program. All Rewards are offered to the Members directly by the Vendors or
suppliers.

14.18 PAYBACK shall not be held liable for any damage caused to the PAYBACK
Reward while in transit from the Vendors‘ location to the PAYBACK Members‘
location. All complaints regarding the same shall fall within the terms cited in clause
13 herein above (Warranty / Guarantee).

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15 Return / Exchange Policy.
If the PAYBACK redemption order delivered to the PAYBACK member is
damaged, or defective, or is different from what was ordered from the supplier,
product can be returned as per the return policy. To get a defective item replaced,
please follow the following steps:-

To get a defective item replaced, please follow the following steps:-

15.1 PAYBACK members must contact the respective supplier/ manufacturer in case
of any defect or deficiency in the PAYBACK rewards. Alternatively, the PAYBACK
member may choose to contact PAYBACK Contact Centre, within 7 days from the
date of delivery.

15.2 The defective/damaged product will be recalled within 2 - 3 days from the
complaint date and a replacement product will be shipped upon receipt of the
defective product by the supplier.

15.3 Return of a product will be accepted by the supplier only if it is unused and is
with the original packing along with accessories / warranty cards / user manuals / tags
/ labels if any for branded products only.

15.4 In case supplier of the product is unable to replace the damaged / defective
product due to non-availability of stock/otherwise, PAYBACK points will be
refunded to member's account.

Steps to be followed for pickup of a damaged / defective product

15.5 Supplier team will inform the date and time when the courier person will reach
member's address for a pick up.

15.6 PAYBACK member should ensure that the product is in packed condition and
member or member's representative to be available at the designated date, time and
address for handover of the product to the courier person.

15.7 The return status can be tracked with the tracking number provided by the
courier company at the time of the courier pick up in their website.

15.8 New product replacement will be done only after return of the old product.

Non availability of customer at the time of courier initiated pick up or for quick
resolution of complaint

PAYBACK member will be requested to courier the product back at the address
provided by PAYBACK team.

16 NATIONAL PARTNERS
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MakeMyTrip.com
1. Accrual of PAYBACK Points through approved transactions with
Makemytrip.com is as per the following earning structure:
Products and Services Points earned per Rs. 200 spent on base amount*
Domestic Air Tickets 1
International Air Tickets (only ex India) 1
Bus Tickets 1
Online Hotel Booking(only Domestic) 2
Domestic Holiday 2
International Holiday 2

*Base Amount = Total Amount – Total Tax – Any other discount availed
2. To accrue PAYBACK points, the PAYBACK member must quote his/her
PAYBACK card number at the time of completing the transaction. If a member fails
to quote PAYBACK card number when availing products or services as mentioned in
point no. 1 herein above, will result in failure to earn the PAYBACK points by the
member and MAKEMYTRIP shall not be responsible in this regard.

3. PAYBACK and MakeMyTrip.com shall have the right to change, limit, modify or
cancel the rules, regulations, rewards, or PAYBACK Point structure of the program at
any time without any notice to the Payback Members.

4. PAYBACK and Make MyTrip will not be responsible for any delay, misdirected,
incomplete transaction made by the PAYBACK Member.

5. All PAYBACK Points earned by the PAYBACK Member, shall be credited to the
PAYBACK Member‘s Membership Account within 48 Hrs after travel end date or
maximum 45 working days.

6. PAYBACK Member can earn points from MakeMyTrip.com only for the base
amount of the transaction i.e., Total Transaction Amount reduced by the Total Tax
and any other discount availed.

7. MakeMyTrip shall not be liable for any loss or damage, whether direct or indirect,
arrangements which are made available to the PAYBACK Members, by PAYBACK
Partners, including without limitation, PAYBACK Partner's withdrawal or the
withdrawal or limiting of any such services, benefits or facilities

8. Make My Trip shall not be liable in the event it fails to fulfill any of its obligations
under this terms and conditions due to flood, earthquake, storm, cyclone or any other

9. PAYBACK Members are required to obtain and preserve for a period of 60
Working Days, from the travel end date, all appropriate documentation (including
Electronic Data Collection generated transaction slip) for transactions done with
Make MyTrip that earn PAYBACK Points.

10. The PAYBACK Member shall also be governed by the terms and conditions,
disclaimers and privacy policy of Make My Trip and My Trip Rewards with respect
to availing/purchasing Products and services of Make My Trip and and the Program
terms and conditions with respect to usage of PAYBACK Card.

11. The terms and conditions under this section are subject to change by the
management of Make My Trip.com at their discretion.

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ICICI Bank
ICICI Bank's Debit Card terms and conditions:
1. ICICI Bank has entered into an agreement with LSRPL to participate in the
Program.

2. All ICICI Bank Debit card holders are eligible to earn ICICI Rewards Points on
their Debit card retail spends transactions. The reward points are issued by ICICI
Bank. (ICICI Bank Debit card rewards program)

3. All rewards points earned on ICICI Bank Debit card rewards program shall be
transferred as PAYBACK Points in the Program

4. PAYBACK shall arrange to create necessary PAYBACK membership accounts for
the active Debit card customers as intimated by ICICI Bank to LSRPL. LSRPL shall
arrange to link the respective Debit card account with PAYBACK Membership
Account. LSRPL at its discretion decides the issuance of PAYBACK Membership
Account and PAYBACK Card.

5. ICICI Bank Debit card customers who have earned ICICI reward points can contact
PAYBACK Contact Center to check their membership and PAYBACK card status.

6. PAYBACK shall upload all the reward points issued in ICICI Bank Debit card
rewards program into the respective PAYBACK Membership Account

7. ICICI Bank shall be responsible for all computation of ICICI reward points issued
to their Debit card customers. Any dispute on the ICICI reward points shall have to be
referred to them through their respective customer care numbers as mentioned on the
website : www.icicibank.com

8. All ICICI reward points issued on your ICICI Bank Debit card rewards program
shall be credited on your PAYBACK Membership Account within 45 days of receipt
of information from ICICI Bank

9. Additional PAYBACK Points can be earned through the PAYBACK Card for the
purchases at the select participating PAYBACK Partners upon swiping of the
PAYBACK Card/quoting the card number and for eligible purchase transaction(s)

10. Redemption of the PAYBACK Points and the usage of PAYBACK Card will be
allowed as per the Program terms and conditions

11. For all other info, please see our privacy policy.

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ICICI Bank‘s Credit Card terms and conditions:
1. ICICI Bank has entered into an agreement with LSRPL to participate in the
Program.

2. Select ICICI Bank Credit Card holders are eligible to earn PAYBACK points on
their ICICI Bank Credit Card (they can earn points for all qualifying transactions
which are defined by ICICI Bank) purchase transactions. The reward points are issued
by ICICI Bank.

3. All Rewards points earned on ICICI Bank Credit Card Rewards program shall be
transferred as PAYBACK Points in the Program (earlier i-mint).

4. PAYBACK shall arrange to create necessary PAYBACK Membership Accounts
for the active Credit Card customers as intimated by ICICI Bank to PAYBACK.
PAYBACK shall arrange to link the respective Credit Card account with PAYBACK
membership account. PAYBACK at its discretion will decide the issuance of
PAYBACK membership account and PAYBACK Card.

5. ICICI Bank Credit Card customers shall have to contact the PAYBACK Contact
Centre to check their PAYBACK membership and PAYBACK Card status.

6. ICICI Bank shall be responsible for all computation of ICICI Bank Credit Card
Rewards program points issued to their Credit Card customers. Any dispute on the

ICICI Bank Credit Card reward points shall have to be referred to them through their
respetive customer care numbers as mentioned on the website: www.icicibank.com

7. All ICICI reward points issued on your ICICI Bank Credit Card Rewards program
shall be credited on your PAYBACK membership account within 45 days of receipt
of data from ICICI Bank. Additional PAYBACK Points can be earned through the
PAYBACK Card for their purchases at the select participating PAYBACK Partners
upon swiping of the PAYBACK Card/quoting the card number and for eligible
purchase transaction(s) .

8. Redemption of the PAYBACK Points and the usage of PAYBACK Card will be
allowed as per Program terms and conditions.

9. ICICI Bank identifies a credit card customer as delinquent based on the terms and
conditions listed on their website(www.icicibank.com) and communicates the same to
PAYBACK. PAYBACK shall purge the points issued by ICICI Bank for qualifying
purchase transactions using credit cards under the PAYBACK reward program.

10. For all other info, please see our privacy policy.

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HPCL
1. Earn 1 Point For Every Rs. 100/-, for spends upto Rs. 15,000/- per month. However
no single transaction/ swipe shall be for a sum exceeding Rs. 5,000/- & maximum of
2 transactions at HPCL outlets per day.

2. PAYBACK Members would be awarded points only at the time of transaction at
point of sale.

3. No PAYBACK Points will be credited to PAYBACK Member‘s account in case
they do not enter / state their PAYBACK card / Membership Account number at the
time of purchase.

4. The PAYBACK points would be credited in 7 working days from the date of
transaction , irrespective of mode of payment, i.e. Cash, credit card, debit card,
cheque, DD etc.

5. In case the dealer is extending credit to the PAYBACK Member for his purchase,
the dealer holds the right to refuse awarding of PAYBACK Points to such
PAYBACK Member.

6. In case a PAYBACK Member is a member of 2 different HPCL loyalty programs,
the PAYBACK Member will be rewarded points only through one of the programs
for the transaction as determined by HPCL.

7. PAYBACK Points will be awarded only on purchase of fuel and lubes at the
participating outlets listed on www.payback.in

8. More than two transactions in a day at any participating HPCL outlets will not be
credited to the PAYBACK Membership Account.

9. The PAYBACK Card is not meant for travel agents and would not be eligible for
any PAYBACK Points. In case it is found that a travel agent has accrued points by
not disclosing his status as travel agent all the PAYBACK Points so accrued will be
purged.

10. The terms and conditions under this section are subject to change by the
management of HPCL at its own discretion.

11. The PAYBACK Member shall also be governed by the terms and conditions,
disclaimers and privacy policy of HPCL with respect to use of services of HPCL and
the Program terms and conditions with respect to usage of PAYBACK Card.

12. If a PAYBACK Member uses HPCL/ICICI co-branded credit card as a mode of
payment he/she need not use their PAYBACK Card for such transaction. In such
event, the PAYBACK Member will be granted a 2.5% surcharge waiver. No
PAYBACK points will be provided for such purchase The terms and conditions under
this section are subject to change by the management of HPCL at its own discretion.

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FUTURE GROUP
1. FUTURE GROUP has entered into an agreement with LSRPL to participate in the
Loyalty Program. Refer to www.payback.in for updated list of FUTURE GROUP
affiliates, participating in the PAYBACK Loyalty program.

2. By becoming a PAYBACK Member, the Member authorizes FUTURE GROUP
(as Participating Partner of PAYBACK) to communicate, from time to time,
regarding contact details provided by the Member, information on offers related to the
PAYBACK Program etc.

3. PAYBACK points awarded at FUTURE GROUP may vary and may exclude
certain range of merchandise. For e.g. Mobiles, Jewellery, etc. Refer PAYBACK
website for updates and amendments on earning of PAYBACK points program terms,
conditions and procedures.

4. Transactions made through credit note purchase do not qualify for PAYBACK
points.

5. This card can be used at all PAYBACK participating partner

6. Points accrued by a PAYBACK customer will be credited to their account, only
after 72 hrs from issuance of points.

7. The registration process will be completed within a period of 4 weeks from the date
of receipt of duly completed Registration Form.

8. Online registration will take minimum of 48 hrs for activation.

9. Customers will have to use their card both for earning and redemption.

10. The payback points shall accrue to a member only after receipt and realization of
the total payment on the relevant invoice.

11. Redemption of PAYBACK Points at any FUTURE GROUP Stores shall only be
by way of issue of FUTURE GROUP Gift vouchers. Gift Voucher denominations
may vary. FUTURE GROUP reserves the right to change the mode of redemption
from time to time.

12. Claims on PAYBACK Points not credited to a PAYBACK Member's account
from any transaction at a Future Group Store will be entertained only if the date of
transaction is on or before 30 days from the date of transaction, and the PAYBACK
Member must provide proof of transaction as required by Future Group to register
such claim.

13. The PAYBACK Points earning structure shall be as under FUTURE GROUP has
the right to change, limit, modify or cancel rules, regulations, rewards, and
PAYBACK Point structure at any time without notice. The Points Structure can also
be restricted/modified by FUTURE GROUP during certain SALE events.

Note: Air India, Airtel, Lifestyle & MK Retail are not PAYBACK partners anymore.
Hence earning of PAYBACK points for the transactions at either of the above is
suspended. No separate communication will be sent to any PAYBACK member
regarding this change.
17 Facebook
The PAYBACK fan page is intended as an informative platform for all queries
on the PAYBACK program and the PAYBACK point balance of our members. We
are looking forward to a free exchange of views, but we reserve the right to remove
posts or photos that:

are insulting, defamatory, disparaging, pestering, threatening, racist or obscene
violate the copy right or intellectual property of third parties
tolerate or support illegal activities
are fraudulent, deceptive or misleading
are sexist or insulting
contain spam or could cause technical breakdowns on this page
violate local, regional, national or international law or regulations

Note: PAYBACK discourages its customers from disclosing their PAYBACK loyalty
card numbers, contact numbers and any other personal information on PAYBACK
India Facebook page, for data security reasons. PAYBACK reserves the sole
discretion to delete all or any such personal information of its customers from
PAYBACK India Facebook page, without intimation. PAYBACK shall not be
responsible for misuse of personal information by third parties, whatsoever.

A Sophisticated marketing solution:

Multi-brand loyalty is going to infuse excitement in shopping experience,
ensuring collective benefits for the participating brands. Vijay Bobba, CEO of
Payback India, elaborates on this marketing tool.

Retailer: Considering the nascent stage of modern retail in India, how is
Payback envisaging the prospect in the market as a loyalty programme
provider?

Vijay Bobba (VB): India‘s booming and rapidly maturing consumer market provides
tremendous opportunities for Payback. The rapid rise of organised retail increases the
value of sophisticated marketing solutions significantly. We are targeting partners
with pan-Indian reach, strong brands and a leadership position in categories that are
relevant for shopper‘s everyday lives. We want to work with national and
international brands and large regional partners offering a high density level in core
regional markets. These organised market segments grow the fastest in India and they
have reached the critical mass necessary for a multi-partner loyalty programe like
Payback.

Retailer: How does it work? What’s the business equation you have with
retailers and brands, in terms of revenue sharing?

VB: Payback manages the loyalty programe for the participating partners and gets
service and license fees from these companies.

Retailer: It’s a multi-brand loyalty programme. How will you ensure the
promotion of every brand has the fair share?

VB: Ever since we are launched in India, we have signed partners from all verticals.
This is to keep non-competing brands together. Today we have partners like HPCL,
ICICI Bank, MakeMyTrip.com, Megamart, Music World, Bookmyshow.com,
FernsnPetals.com, Yebhi.com and many more. Future Group is the newest partner to
have joined us recently. There are other major announcements coming up as we build
our presence here. All major brand partners are continuously featured in all network
communication – whether it is Payback‘s own communication or partners‘
communication. At the same time, Payback is sending out partner specific promotion
offers across its communication channels – online, e-mailers or even physical. These
offers are fully personalised and tailored to customer‘s actual needs and interests.
Thus, our partners can actually reach out to those customers within our network with
personalised offers that are really relevant to consumers.

Retailer: How do you manage the technical part, the management of the heavy
database of the customers?

VB: We do this with our internal experts – they developed Payback; they know how
to handle and process big databases as well as running highly sophisticated loyalty
platforms. Keeping all data in-house also assures data protection.

Retailer: In the age of debit and credit cards what extra benefits will Payback
card offer?

VB: One of Payback‘s anchor partners is ICICI Bank. All ICICI Bank cardholders,
both credit and debit, collect points on every single transaction they do with their
payment card, everywhere. If an ICICI Bank customer now additionally shows his
Payback card at one of our participating network partners, he gets the partner‘s points
over and above the payment card points from ICICI Bank. This strongly further
enhances customers‘ opportunities to earn points with Payback.

Retailer: What’s the challenge you’re facing to popularise the concept?

VB: The challenge here is Indian retailers have not tasted success in making loyalty
programme popular yet. The sheer expertise needed is seen to be lacking amongst
them. They start off with a good note but happen to let it go very easily when they
don‘t make too much of profits. More than looking it as a customer investment and a
strategy to retain the loyal customers, they start viewing it as a means to make profit.
This perception needs to be changed.

Payback in future bazaar website:

PAY USING YOUR PAYBACK/ iMINT POINTS

• Check your PAYBACK point balance by SMSing PBBAL "last 4 digits of
your Card no." (eg PBBAL 3214) from your PAYBACK registered mobile No
to 9212146468 or you can also call 18602585000
• You can browse by category and each product will display its respective
worth in terms of PAYBACK points
• For every 1000 PAYBACK points, you can shop worth INR 250

It's PAYBACK time Friday at futurebazaar.com

• Use your Payback Card to shop at FutureBazaar on Fridays and earn 2X
points (Earn 6 points instead of 3 for every Rs. 100 spent on FutureBazaar)
• Shop with your Payback points on Fridays and get 20% of the points
redeemed back on your PAYBACK card
• For T&C please refer Terms and Conditions on www.futurebazaar.com

10 Lucky winner get Shopping FREE

• Each customer who redeems Payback Points to make a purchase on
futurebazaar.com between 1st to 30th September will be eligible for this
contest.

• 10 lucky winners will be given back the 100% of the points redeemed for the
purchase which makes his purchase free. The Lucky Draw will be conducted
at the end of the promotion
• For T&C please refer Terms and Conditions on www.futurebazaar.com

How to earn PAYBACK/ imint points?

• Shop for a wide range of products at www.futurebazaar.com
• Once you've added products to your cart, enter and apply your 16 digit
PAYBACK/ imint card number in the box at the bottom of the cart as
highlighted.
• For every Rs. 100 spent at www.futurebazaar.com, you earn 3 PAYBACK
points.
• You earn bonus PAYBACK points during special offers. Stay informed with
our email newsletters and SMS updates or visit www.futurebazaar.com
A powerful loyalty program offering a multitude of advantages for consumers.

PAYBACK is India’s largest loyalty program. It presents many advantages over traditional,
stand-alone customer loyalty schemes restricted to one brand or company only. The power of
PAYBACK stems from pooling loyalty benefits from many attractive partners: Using one single
card, members earn loyalty points when they shop at a wide range of different merchants and
brands - offline and online.

Importantly, PAYBACK partners are mostly market leaders in consumer segments covering
daily needs, ranging from food to travel and entertainment. As a result, members are able to
accumulate a large number of points quickly. A coalition of strong partners united on the
common PAYBACK platform also multiplies redemption opportunities.

The combination of rapid accumulation of points and their easy redemption for desirable
rewards makes PAYBACK so attractive. Other benefits include discounts on purchases
through points earned or through coupons and exclusive special offers. Shoppers love these
unrivalled features, because they simply get more value for every Rupee spent.

Payback, India's largest multi-partner loyalty program is launching a
nationwide media campaign to announce its new brand identity. The new
avatar will also introduce its new program partners from Future Group, India‘s
retail giant. The 360 campaign is slated to kick start from November 15th and
will continue till the end of December. Payback partners including Big Bazaar,
HPCL, ICICI Bank & Makemytrip.com will also be a part of the new Payback
campaign. This is the first time that a customer loyalty program will be rolled
out on a large scale in Indian retail space. As the shopping season continues,
the aim is to add value to the existing Payback members while enrolling new
members at Future Group stores.
Future Group, has launched the Payback loyalty program in its six retail
formats across more than 300 stores of Big Bazaar, Central, Brand Factory,
Ezone, Food Bazaar &HomeTown and also through its online shopping
website Futurebazaar.com. Customers will be able to enroll into the program
at the stores, earn points for their daily shopping and also redeem their
collected points, in-store. For example, one can buy their desired items at any
of the above mentioned Future Group stores directly through the points
collected across Payback partners. - an innovative offer not yet used by many
Indian retailers. More brands from Future Group, like Pantaloons, will also

join the Payback program soon. To make the shopping experience more
rewarding, Future Group is issuing co-branded Payback cards, which will
allow customers to collect points across different shopping formats giving
customers an incentive to SHOP!

To ensure maximum public reach, this launch is backed by the media
campaign being rolled out by Payback. The positioning of the campaign,
―shopping is rewarding‖, is highlighted in all the creative ads. The points
accumulated while shopping are referred as ―pointees‖ and the TV ads are a
cartoon representation of these ―pointees‖ being collected from every purchase
at a partner outlet using a single card- Payback. The communication strategy is
to show the power of Payback where, using one single card, members can earn
loyalty points when they shop at a wide range of different partners and brands-
offline & online. The combination of rapid accumulation of points and their
easy redemption for desirable rewards makes Payback very attractive.
Expressing his views, Payback India MD & CEO Vijay Bobba said, ―This is
our first large initiative with Future Group post establishing our partnership
and we are excited about it. Our goal is to enhance the Payback experience of
shopping. The concept of multi-partner loyalty program is still in its nascent
stage in India even though India is the 4th largest retail market in the world.
There is a vast, untapped opportunity for Payback and its partners.‖
Speaking on their partnership Vibha Rishi, Executive Director Customer
Strategy, Future Group said, ―Joining Payback strengthens the key pillars of
our businesses: scale, efficiency and customer orientation. With Payback, our
customers enjoy an even more rewarding shopping experience while we
further deepen our understanding of shopper's wishes and buying behavior.
Future Group will benefit from Payback‘s marketing platform with its proven
track record in boosting customer loyalty and increasing sales substantially."
About Payback
Payback is India‘s first and largest multi-partner loyalty program. Consumers
and partner companies gain unprecedented advantages from Payback‘s proven
tools and processes. The largest partner portfolio and widest range of
redemption points in India assure that members can not only collect points
quickly from many partners using just one card but also easily convert them
into attractive rewards. Companies benefit from Payback‘s state-of-the art
direct marketing and couponing services. Payback India has more than 30
retail and 20 online partners including Big Bazaar, ICICI Bank, HPCL and
MakeMytrip.com.
Its parent, Loyalty Partner owns a majority stake in Payback India. Peepul
Capital and ICICI Ventures are additional investors.
With 25.5 million active cardholders in Germany and Poland, Payback is
Europe's leading loyalty program. Customers can collect points from hundreds
of well-known partners; in-store, online and mobile and redeem these for
vouchers, rewards, Lufthansa miles or donate them to charity projects. The
very high redemption rate of 95 percent in Germany shows how relevant the
program, its redemption channels and partner companies are for customers.
Each year, Payback cards are used for sales amounting to around $26.7 billion
in Germany.

Bangalore/Mumbai – PAYBACK has arrived in India. Europe‘s most
successful multi-partner loyalty program now offers Indian consumers more
value for their money. Indian companies benefit from PAYBACK‘s industry-
leading marketing platform with its proven track record in in boosting
customer loyalty and increasing sales substantially. ―We are launching new
tools that generate great value for our members and for the PAYBACK partner
companies: Shoppers get better deals and retailers a deeper understanding of
their clients‖, says Alexander Rittweger, founder and CEO of the Loyalty
Partner group, PAYBACK‘s parent. PAYBACK‘s launch concludes the
integration of i-mint, one year after the purchase of a controlling stake in the
program.
More than 30 partners with 1,500 outlets and ten million card members make
PAYBACK the largest multi-partner loyalty program in India. PAYBACK
introduces a unique and highly valuable loyalty currency, the PAYBACK
points. The program works with market leading pan-indian players from the
banking, retail, telco, petroleum and online sector such as ICICI Bank, HPCL,
Air India, Megamart, Univercell, BookmyShow and MakeMyTrip. It offers
instore redemption opportunities at all participating partners and an online
shopping platform representing key Indian e-commerce shops. Over the next
twelve months, PAYBACK is planning to double the number of partner
companies that are involved.
―The coalition loyalty model is rapidly gaining ground in India. PAYBACK
allows shoppers to collect points very quickly with only one card and to
redeem them for attractive rewards‖, explains Vijay Bobba, Managing
Director and CEO of PAYBACK India. ―Given PAYBACK‘s powerful new
advantages in the offline and the online world, even more consumers will base
purchase decisions on our new bonus program‖.
India is home to one of the world‘s most rapidly growing consumer markets.
The share of organized retail has tripled within the last three years to ten per
cent. This is creating an ideal environment for sophisticated customer loyalty
solutions. ―The compelling loyalty program we are establishing with
PAYBACK will further transform the way India shops‖, underlines Alexander
Rittweger. ―We are excited and proud to be part of India‘s retail revolution.‖

PAYBACK loyalty program T&Cs

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