Presented at UnGagged Los Angeles, November 7 2019 Google Analytics 360 is great – if you can afford it. But what if you’re in that awkward phase where you’re a growing business who is starting to bump up on the limits of what you can do with the free version, but not yet large enough to cough up the cash for 360? In this session, Dana will cover a plan on getting more out of Google Analytics without resorting to expensive add-ons.

1. Turbocharging
Google Analytics
Dana DiTomaso
@danaditomaso

4. Have an extra $150k
lying around?

7. What do you do if you’re just
over 10 million hits* a month?

8. Hit
=
Pageview, Event, Commerce,
Social Action, etc

9. https://www.simoahava.com/analytics/user-distributor-tag-template/

12. D

17. All 3 of your GAs must be
set up the same!

18. Now let’s get all that data
back together again.

20. Blending can be really slow.

21. Plus do you actually need
everything from GA?

22. First, let’s figure out
what you actually need.

23. What is your goal?

24. Phrase your goal in the
form of a question.

25. By asking goals in the form of a
question, you’re opening yourself
up to telling a story via data.

26. “Which platform brings us
the highest value clients?”

27. What data to you need to
answer this question?

28. What dimensions and
metrics do you need?

29. We’re going to stitch this data
together again in BigQuery.

33. Sign up for Google Cloud
Platform and make sure
billing is set up!

42. Do this for every GA
property, pushing to the
same BigQuery dataset.

43. If Google Data Studio
still runs slow…

45. You can also use this type of
setup to get more than 20
dimensions and metrics.

46. Speaking of custom dimensions,
here are some to try.

47. User ID
Client ID
Session ID
Hit ID

48. Hit Type
What type was collected – event,
pageview, timing, etc.

49. Full Referrer
Tells you what the
previous page was.

50. GTM Container ID / Version
Identify issues in containers, find
spam, helps with multiple
containers.

51. Navigation Type
How did they get to the page –
navigate, reload, back/forward,
or other.

52. Tabs Open / Tab ID
Identify how bad tab hoarding is
on your site.

54. Get these from:
https://www.simoahava.com/analytics/13-useful-c
ustom-dimensions-for-google-analytics/

55. Experiment we’re trying –
identifying if someone is
using an ad blocker.

57. Are people actually reading
your content?

58. https://kickpoint.ca/digital-content-marketing-analysis/

59. What else should
you be considering?

61. https://www.simoahava.com/analytics/customtask-the-guide/

62. Because customTask runs
before everything else, you can
modify the hit that is built.

63. Getting customTask into GTM:

64. You can only set customTask
once per tracker/hit/tag.

65. https://www.simoahava.com/tools/customtask-builder/

66. Run Google Analytics Locally

67. Make your own demo
Google Analytics account
with real/fake data.

69. Prevent duplicate
ecommerce transactions

71. Automatically reduce Google
Analytics payload length

72. GA has a limit of 8192 bytes.
Go over that? The hit is gone.

73. Remove Personally
Identifiable Data from all
Google Analytics hits

75. https://www.themarketingtechnologist.co/using-google
-analytics-customtask-to-play-super-mario/

76. One last tip.

77. Thank you!
kickpoint.ca/newsletter
Dana DiTomaso
@danaditomaso