Month Report Webinar - How The Most Successful Apps Monetize Their User Base
1. DISTIMO WEBINAR
APRIL 3, 2013
HOW THE MOST SUCCESSFUL APPS
MONETIZE THEIR USER BASE
HENDRIK KOEKKOEK
ANALYST
TIURI VAN AGTEN
ANALYST
2. Our Data
TRANSACTIONAL
APP STORE DATA
ALL MAJOR APP STORES
PUBLICLY AVAILABLE
APP STORE DATA
ALL MAJOR AD NETWORKS
TRANSACTIONAL AD NETWORK DATA
3. Our Products
App Analytics
For app developers
Monitor daily performance
Supports all platforms
Free
Measuring daily transactions of 150k apps
Representing 15-20% global market share
4. APPIQ
Daily download and revenue estimations enable you to analyze any app in the market –whether
it is your competitor, potential partner or an investment opportunity. Events such as price
changes, featured listings and updates are also included, allowing you to analyze the influence of
each event on downloads.
5. Total IAP Revenue Share
iPhone, United States
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
Jan '12 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan '13 Feb
6. Revenue Breakdown Per Source
iPhone, February, United States
24% Paid
Revenue
5% IAP Revenue From
Paid Apps
71% IAP Revenue From
Free Apps
7. Top Grossing Applications February 2013
iPhone, United States, apps released since January 2012
iPhone only, iPad revenues and downloads for universal apps not included in this analysis.
8. Total Revenue Divided By Total Downloads
iPhone, United States
$5
$4
$3
$2
$1
$0
Paid only Paid with IAP Free with IAP
Based on all-time downloads and revenues of top 250 grossing applications in February 2013, which were released since January 2012.
9. Total Revenue Divided By Total Downloads
iPad, United States
$5
$4
$3
$2
$1
$0
Paid only Paid with IAP Free with IAP
Based on all-time downloads and revenues of top 250 grossing applications in February 2013, which were released since January 2012.
10. Total Revenue Divided By Total Downloads
iPhone
$5
$4
$3
$2
$1
$0
Germany Japan UK US
Based on all-time downloads and revenues of top 250 grossing applications in February 2013, which were released since January 2012.
11. THANK YOU
MORE INFO ABOUT OUR REPORTS & ANALYTICS:
WWW.DISTIMO.COM
CONTACTS
HENDRIK KOEKKOEK TIURI VAN AGTEN
MAIL: HENDRIK@DISTIMO.COM MAIL: TIURI@DISTIMO.COM