3. Developers Manufacturers & Carriers
•Which stores to go for? •Apps are a reason to buy a phone
•Manual work to monitor apps •Lack of insight in the market
•What is competition doing?
4. ABOUT DISTIMO
1. Distimo collects all public application data from app stores
2. Developers use our analytics tool to monitor own and competing apps
3. Based on analyses of data, we deliver detailed market reports
7. STORE SIZES
Total number of applications
Apple iPhone 212,362
Android 50,444
GetJar 14,690
Nokia 10,833
Apple iPad 10,500
BlackBerry 7,846
Palm 2,032
Windows 1,069
0 55,000 110,000 165,000 220,000
• Appleis King
• Android second largest
May 15 - June 15 2010
8. STORE GROWTH
New applications May 2010
Android 19%
Nokia 15%
Windows 10%
Apple iPhone 7%
0% 5% 10% 15% 20%
• Android relatively fastest growing
9. FREE VS PAID
Apple iPhone 27% 73%
Apple iPad 20% 80%
BlackBerry 25% 75%
Android 57% 43%
Nokia 25% 75%
Palm 33% 67%
Windows 21% 79%
0% 100%
Percentage Free Percentage Paid
• Nokia’sshare paid apps decreasing
• Android largest share free apps, but decreasing
May 2010
10. MOST POPULAR
PAID CONTENT
53% Games 44% Games
15% Entertainment 19% Tools
23% Games 31% Games
30% Themes 23% Utilities
14. PRICE COMPARISON
Average price for all paid apps
$8.00 $7.52
$5.96
$6.00
$4.01
$4.00
$3.29
$2.89
$2.34
$2.00
$0
• Apple, Androidand Nokia in same range
• RIM and Microsoft twice as high
May 2010
20. CROSS STORE DEVELOPERS
• Over 2,600 developers with apps in multiple stores
• Fast growth in last months
• Growing number of channels, many carrier stores in 2010
21. PRICES TO SAME LEVEL
$8.00 $7.52
$5.96
$6.00
$4.01
$4.00
$3.29
$2.89
$2.34
$2.00
$0
• Increased transparency for consumers
22. PRICES TO SAME LEVEL
$8.00
$6.00
$4.00
$2.00
$0
• Increased transparency for consumers
23. NEW WAYS TO MONETIZE
• Free App with In-App Purchases starting at $0.99
• One-off paid App $6.99
24. NEW WAYS TO MONETIZE
• Free Appwith In-App Purchases starting at $0.99
Generated more revenue than FIFA in January 2010
• One-off paid App $6.99
27. THANK YOU
Free Monthly Report
www.distimo.com
Overview of all App Stores:
www.appstores.info
Free analytics for developers:
www.distimo.com/monitor
Vincent Hoogsteder
vincent@distimo.com
twitter.com/distimo