DivyaRamchandani has a 20-year plan to open her own retail clothing store and use the profits to open a school to teach math to underprivileged children. Her short-term goal is to gain retail experience and open her store within 10 years, setting aside profits for the school. Her long-term goal is to use the saved money to open the school and teach math herself in 20 years. She is pursuing an MBA to gain skills like accounting, communication, and marketing to help manage the business and transition from being a shopaholic to a shop owner.

1. The Shop-a-holic becomes “The Shop Owner” DivyaRamchandani 20-Year Personal Marketing Plan © www.diram28.blogspot.com

2. It’s called “Do what I love and help others at the same time”: It’s a Win-Win situation © www.diram28.blogspot.com

4. It’s called “Do what I love and help others at the same time”: It’s a Win-Win situation © www.diram28.blogspot.com

5. TODAY AND TOMORROW: Who I am Today vs. Who I will become Tomorrow TODAY @ 24 TOMORROW @ 44

6. TODAY AND TOMORROW: Who I am Today vs. Who I will become Tomorrow Today, I am investing in my MBA degree because the skills such as accounting skills, communication skills, and marketing skills that I learn in AGSB will help me manage my future business.

7. TODAY AND TOMORROW: Who I am Today vs. Who I will become Tomorrow One important fact to note is that a shop-a-holicmay only be good at one side of the puzzle: picking the clothes. However, a shop owner has to know everything from HR (treating employees) to Marketing Research, to Information Technology (payroll system) and others. Hence, I am using my MBA degree to help me transform from a shop-a-holic into a shop-owner.

8. It’s called “Do what I love and help others at the same time”: It’s a Win-Win situation © www.diram28.blogspot.com

9. The Return of the Brand Launch. Thieves+Yacht “Harp” Ranch+And+Honey, Sun+Guard DIVYA “SHARP” RAMCHANDANI, SUNGARD © www.diram28.blogspot.com

10. The Brand Launch – Correlation to my Marketing Plan S – tudious and Smart. I ensure that when I do something, its my best. I do not believe in doing something for the sake of turning in something. HA – bitually reflects on feedback about myself to improve myself. People help us become better individuals by giving us feedback. R- espnsible. I take responsibility for all my actions. I do not blame others for my mistakes. P- atient. To achieve success, we have to fail numerous times. I have faith in myself and I know through time, I will achieve all my goals. © www.diram28.blogspot.com

11. The Brand Launch – Correlation to my Marketing Plan In my Brand Launch, I represented myself as one of the thieves. The reason why I chose to be a thief who stole something that is “very common” (the honey instead of diamonds or gold) is because my being a shop-a-holic is something that is very common among ladies. © www.diram28.blogspot.com

12. The Brand Launch – Correlation to my Marketing Plan However, it is very rare that you will find someone who accepts this idea and turns this obsession into something productive. Hence, the rareness of turning this into a productive business is just as rare as a thief stealing a very common item which is not gold or diamonds. © www.diram28.blogspot.com

13. The Brand Launch – Correlation to my Marketing Plan Bottom Line, just like how the thieves stole a common item – honey – to satisfy their hunger... I, am taking advantage of the “most common” skill I have which is my love for clothes and using it to become my bread & butter and to meet my longer-term goals. © www.diram28.blogspot.com

14. It’s called “Do what I love and help others at the same time”: It’s a Win-Win situation © www.diram28.blogspot.com

16. The Liquidity Risk

17. The Sovereign Risk

18. The Demand/Supply Risk© www.diram28.blogspot.com

19. The Social Risk: The Explanation & Role: The Risk of Sacrificing Time with Friends (Friend, Girl Friend)& Family (Daughter, Sister, Cousin) The Solution: Time Management & Building My Network If I manage my time wisely, I can have time to be a DAUGHTER, SISTER, or COUSIN to my family. © www.diram28.blogspot.com

20. The Social Risk: The Explanation & Role: The Risk of Sacrificing Time with Friends (Friend, Girl Friend)& Family (Daughter, Sister, Cousin) The Solution: Time Management & Building My Network My friends are my asset – they are MY NETWORK. © www.diram28.blogspot.com

21. The Liquidity Risk: The Risk that education will be too costly for me The Risk that the business will involve me to incur greater than anticipated expenses The Solution: Work & Study, Be an Achiever & get a Scholarship  Role: A Multi-tasker: Working & Studying Role: Being an Achiever 

22. The Sovereign Risk: The Risk of being stuck in your own country because you have no time to travel The Solution: Local Trip, Partying, Weekend Getaways! Role: The Traveler and the Party Girl! © www.diram28.blogspot.com

23. The Demand/Supply Risk (Risk of Failure): The Risk of China being too cheap and the lack of demand for my line The Solution: Plan my line properly and don’t rush things The Attitudes I need to possess are: Patient God-fearing Accepts Criticism Not easily discouraged Belief in Myself! Risk-Taker Analytical Not afraid to fail! Determined Hard-working © www.diram28.blogspot.com

24. It’s called “Do what I love and help others at the same time”: It’s a Win-Win situation © www.diram28.blogspot.com

26. How to market products – “Packaging is a crucial part of the process”

27. How to do payroll

28. Dealing with employees – “Patience is a virtue”

29. Working numerous hours and numerous days a week – “No pain, no gain”“Not every situation, regardless of how similar the business is will be the same.”  I need to be SHARP and think about the situation before I act on them.

30. 5 Steps to Opening my Own Retail Store. . . The transition from a Sharp Shop-a-holic to a Shop-owner! STEP TWO: Chose a niche and specialize in it “Focus on a specific target market rather than trying to sell to everyone”. This is a very important lesson. We cannot please everybody. Hence, selecting a “target population” and FOCUSING on that target population will be the key to the success of Diva’s Closet. © www.diram28.blogspot.com

31. 5 Steps to Opening my Own Retail Store. . . The transition from a Sharp Shop-a-holic to a Shop-owner! STEP THREE: Calculate your business start-up costs “Not everyone in business is successful because not everyone UNDERSTANDS how the business works”.  As a person who is sharp especially with numbers, I tend to do a lot of pencil-pushing and forecasting. Most of the pencil-pushing at this step would involve scenario analysis and determining the best way for my store to have the highest profit at the lowest cost. © www.diram28.blogspot.com

32. 5 Steps to Opening my Own Retail Store. . . The transition from a Sharp Shop-a-holic to a Shop-owner! STEP FOUR: Select a location “”The location should be where your target market is located.”  The fourth step would involve that I look for the location that best suits my target market. Having a store in a Class C or D mall but having the Class A and B crowd as my target market imposes a lot of problems. Location is a serious factor to consider! © www.diram28.blogspot.com

33. 5 Steps to Opening my Own Retail Store. . . The transition from a Sharp Shop-a-holic to a Shop-owner! STEP FIVE: Advertising and Marketing Four P’s, Five P’s, Eighteen P’s…. No matter how many they are, it is crucial for each business to consider them because they serve as the pillars of success. For my future clothing store business, marketing and advertising will serve as a crucial step because I will have to establish my brand – sounds easy but its tough to do. © www.diram28.blogspot.com

34. It’s called “Do what I love and help others at the same time”: It’s a Win-Win situation © www.diram28.blogspot.com

36. Keeping track of the time

37. Cash Records

38. Savings Records – Clothing Store

39. Savings Records – School

40. Business Plan© www.diram28.blogspot.com

41. The daily road to achieving my goals… As a shop owner, I succeed if I am able to open my store successfully, have sufficient funds to open my school but most of all, play the roles that I play – a daughter, a sister, a cousin, a friend - alongside all my career ambitions. © www.diram28.blogspot.com

42. The Shop-a-holic becomes “The Shop Owner” DivyaRamchandani 20-Year Personal Marketing Plan © www.diram28.blogspot.com