2. Welcome to my presentation
AHMED FOYSAL 12-20841-1

3. Content
 Introduction
 Special facility
 Hotel Service
 Employment prospects
 Sales and marketing strategy
 Conclusion

4. Introduction
Reservation
 24 hours
 From any country
 From the airport: 07 kms.
 Located on the main city to airport road
 Adjacent to diplomatic enclave & premium commercial hub and shopping area of the city.

5. Introduction ( con.)
Star Category
 Four Star deluxe
Hotel Chain
 Carlson’s Property of Hotel and Resort
Room & Amenities
 204 stylish rooms
 Rooms and suites are designed to meet guests needs

6. Room & Amenities
Its suites and hotel rooms in Dhaka feature
 Complimentary internet facilities
 Tea/coffee making facilities
 Iron/ironing board
 Mini-bar and room service (available 24 hours)
 Non-smoking floors and non-smoking rooms available
 Radisson Club Floors with Club Lounge facilities
 Remote controlled television with satellite channels
 Self-controlled air-conditioning
 Telephone with direct international dialing

7. Deluxe Rooms
 Stylish and well appointed
 With a queen bed or two twin beds
 A moveable work desk
 Armchair and wardrobe with drawers
 Average size is approximately 28 square meters
 Double glazed windows with three point bathrooms
 Price $420+ (single occupancy) and $460+ (double occupancy)

8. Deluxe Rooms (Con..)

9. Atrium Rooms
 Size approximately 36 square meters
 Have either one king bed or two double beds
 A moveable work desk
 Armchair and wardrobe with drawers
 Double glazed windows with four point bathrooms.
 Price $480.00+ (single occupancy) and $520.00+ (double occupancy).

11. Radisson Club Rooms
 These spacious guestrooms
 Located on the 6th and 7th floors of the hotel
 Access to Club Lounge
 Airport transfer
 All day refreshment in the Club Lounge (room guest only)
 Breakfast at the Radisson Club Lounge
 Evening drinks at the Club Lounge (guest only)
 International newspaper in Club Lounge
 Laundry and dry cleaning
 Local calls and faxes from Club Lounge and telephone calls from room
 Wakeup calls by butler service with morning tea/coffee

12. Special Facility
Golf special in Dhaka
 One night’s accommodation in a Deluxe Room
 Complimentary transportation between the Army Golf Club and the hotel
 Complimentary golf club and individual caddy
Spa Special in Dhaka
 Revitalize and Rejuvenate the Mind, Body and Soul
 One night accommodation in a Deluxe Room/Atrium Room
 Breakfast in the WaterGarden Brasserie
 One hour Thai massage in the Sundaree Spa*

14. Special Facility (con..)
Spice Special in Dhaka
 Enjoy genuine hospitality in our contemporary guest rooms
 Hearty breakfast at Water Garden Brasserie
 The oriental dinner experience at the Spice & Rice restaurant.

16. Hotel Service
Swimming Pool
 Enjoy the atmosphere of exclusive resort
 Two swimming pool and tennis courts
 Awesome swimming with great views
 With a special service
Health Club
 Energize the body at the modern gymnasium
 Features state-of-the-art fitness equipment
 Enjoy the jogging trail

17. Hotel Service (Con..)
Radisson Club Lounge
 Located at level 8
 Offer unparalleled premium service
 With an inviting an intimate atmosphere


18. Hotel Service (Con..)
Additional Amenities for the Radisson Club Floor:
 Complimentary breakfast at the Radisson Club Lounge
 Complimentary laundry and dry cleaning
 Complimentary airport transfers
 Complimentary evening drinks at the Lounge
 Complimentary local calls and faxes from Club Lounge
 Complimentary local calls from room
 Wakeup calls by Butler Service with morning tea and/or coffee
 Access to Club Lounge where you can enjoy all-day refreshment service and international
newspapers.

19. Hotel Service (Con..)
Grand Ballroom
 10000 square feet
 1100 pax
 Divisible into two rooms
 Offer flexibility for smaller groups and functions


20. Hotel Service (Con..)
Utshab-Banque Hall



Meeting Rooms
 Mallika
 Madhabi
 Radissonn club bord room
 Mahua

21. Hotel Service (Con..)
Business Center Executive Room
 Fixed boardroom-style meeting setup
 Accommodate 6 guests
 Approximately 200 square feet
Dining
 Offers a variable feast for the senses
 Seven on-site food and beverage outlets
 The finest cuisines plus
 A wide selection of imported premium cigars and beverages

22. Hotel Service (Con..)
Water Garden Brasserie



Sublime
 A modern, yet elegant restaurant
 Ideal choice for a superb evening out for any occasion

23. Hotel Service (Con..)
Spice & Rice
 An oriental meal
 Asian cuisine and a taste of the Orient
Chit Chat
 Adjacent to the pool deck and the Health and Fitness Center
 Relaxing around the hotel’s pool
 Guests can dine in or take away

24. Employee Prospective
 Demand at convenience centers, banquet facilities, hospitals and others venues.
 A wide selection of beach, mountain, city and country setting.
Advancement Prospects
 Good food and beverage background combined with sales and management


25. Employee Prospective(con.)
Education, Training, Experience, Skills
 Assistant banquet manager should have high school diploma.
 One or two years of banquet- related experience.
 Customer service skills, wine expertise and ability to follow instruction and abide by guideline are
required.
Unions and Associations
 The International Caterers Association.
 The National Association Of Catering Executives.
 The Leading Caterers Of America are educational organizations for the catering industry

26. Employee Prospective(con.)
General duties and responsibilities
 Supervising banquet event operation, coordinating banquet staff, overseeing banquet logistics.
 Also perform HR duties.
 Do not adhere to a typical office work schedule.
Event Operations
 Including coordinating catering staff, food and beverage setup.
 Also setup work expectations with the staff responsible.
 Adhere to standard operating procedures and comply with regulatory requirements.

28. Sales and marketing strategy
Food Planning and Coordination
 Should be knowledgeable of food preparation techniques and styles.
 Should maintain liquor laws and regulations.
 Be aware of all health department rules and regulations
Organizing Facilities
 Making sure the event is not lacking any provisions required for smooth operation.
 Includes conferring with technical, construction and maintenance personnel
 Checking that screens, projectors, computers and all other audio and video equipment is set up and
properly

29. Sales and marketing strategy( con..)
Mission
 To create loyal, satisfied customers who will return to the Radisson properties repeatedly because
of the quality and the value offered”.
Vision
 The vision of Radisson is to keep up their position as the number one 5 star hotel in Bangladesh
and make contribution to the economy by attracting foreign customers

30. Sales and marketing strategy( con..)
Objectives
 Produce strong, sustainable earnings growth and high returns on invested capital.
 Sustain industry leadership and create considerable long term value for share holders.
 Maintain international standards like other 5 star hotels asia.
 Sustain high levels of preferences and satisfaction
 Expanding the Group’s property portfolio beyond the Capital

31. Sales and marketing strategy( con..)
SWOT analysis
Strength (S)
 The most important strength and advantage of Radisson hotel is their place selection.
 Most largest, luxurious and technologically advanced hotel in Bangladesh.
 Government shows interest and positive signs towards this sort of business.
 Their service quality is high and hotel workers are highly trained.
 It has strong and reputed parent company.

32. Sales and marketing strategy( con..)
SWOT analysis (con..)
Weakness (W)
 Not focusing on potential local markets and local target customer needs.
 Need to focus more on marketing and promoting their hotel .
 Not much focus on social marketing .
 No casino for the foreign customer

33. Sales and marketing strategy( con..)
SWOT analysis (con..)
Opportunities (O)
 Tie up with big corporate business houses
 Social media marketing..
 Less expensive package with limited facilities

34. Sales and marketing strategy( con..)
SWOT analysis (con..)
Threats (T)
 Instability in our political environment.
 New government regulations
 Intense competition among the international hotel chains.
 Shrinking market conditions.
 Changing travel management trends.

35. Conclusion
 The most luxurious and stylish hotel in our country
 Increased our cities beauty
 By attracting the tourist from outside country
 Helping our countries economy to develop faster
 Promise that a developing country like us has the potential of being a develop country someday