This is a strategy to Japanese Small and Medium Companies to enter in the Brazilian Market with less risk and investing less money in the start. First stage - Research and test their product and services into the Brazilian Market in Japan. Second stage - Research and test their product and services into the Nikkey Market in Brazil. Last stage - Enter in the Brazilian Market after learn with the practices in previous minor markets. It's possible to do in all other countries with large number of immigrants living in these places. But only with the first generation, the second generation is more integrated with the culture and language.

1. JAPANESE SME COMPANIES
THE STRATEGY TO ENTER IN
BRAZILIAN MARKET
The way to introduce Japanese services and products on the
6th largest economy in the world (with less risk).
Numbers by ComScore.Com,
Ibope Netratings, JWT
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2. FROM JAPAN TO BRAZIL
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3. POINTS TO WATCH
Strengths Weaknesses
J • Engineering • Population Decline
A
P • Private Capital • Public Debt
A
N • Trustworthy • Natural Disasters
B
• Agricultural Land • Poor Infrastructure
R
A
• Oil • Crime
Z
I •
Big Events • Corruption
L
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4. JAPAN IN BRAZIL
• 1.5 Million Nikkeys, largest
community of descendants
outside Japan
• Sushi and Temaki restaurants
around the country
• Japanese brands with a
history of national presence
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5. BRAZIL IN JAPAN
• 20 years of “Dekassegi’s”
• Network of services with
focus on the Brazilian
Community
• EC and SNS sites in
portuguese
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6. A COUNTRY OF CONTENT
You know Carnival and Bossa Nova, Pelé and Ronaldo, Senna
and Piquet, Amazon and Iguaçu, Rio and Sao Paulo. And...
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7. SOCIAL LATIN AMERICANS
When you think about Social Networking Sites, you need to
watch Latin American People, specially Brazilians.
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8. INSTANT MESSENGER
Brazil is number one in usage and 2nd in %reach of IM.
Microsoft owns MSN and Skype, widely used by Brazilians
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9. %REACH OF TWITTER
Brazil is number 2, with names includes in the
World Top 100 (Most Followers)
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10. BRAZILIANS ON
TWITTER TOP 100
• @kaka with 7.935.477 (17) • @rafinhabastos 3.804.526
• @ivetesangalo 4.954.903 • @sabrinasatoreal 3.459.625
• @programapanico 4.736.980 • @marcosmion 3.364.082
• @lucianohuck 4.510.590 • @marcoluque 3.201.769
(91)
• @claudialeite 3.947.685
*@sabrinasatoreal is Nikkey
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11. LINKEDIN USAGE
Brazil is number 6 on the professional website
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12. BRAZIL LOVES BLOGGING
The brazilians use (%reach) of blogs is 85.2%
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13. THE TOP SPOT ON INTERNET
Google has Orkut, Microsoft has MSN Instant Messenger,
Facebook is growing and you?
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14. TOP 10 SITES USERS IN BRAZIL
6 of 10 sites are social networks from outside the country. They
started their services in english and translated to portuguese.
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15. NEWS SITES IN BRAZIL
A competition point by point
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16. Unique visitors - Comscore
Site
September/2011 (X 1000)
BuscaPe (CtoC) 15,958
Mercado Livre (CtoC) 14,187
B2W (BtoC) 9,499
UOL Shopping (BtoC) 8,350
NetShoes (BtoC) 5,874
EC RANKING IN BRAZIL
These 2 top spots CtoC companies started their services in
portuguese then expanded to other Latin American countries.
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17. TOP 10 WORLD EC SITES
Watch the global balance on the Amazon, eBay, Apple and HP.
Why the 3rd largest economy in the world has only one
company in this list? Their websites are in japanese language
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18. BRAZIL HAS STAR PEOPLE
Many athletes around the world. The world has mobile cameras
that transport these contents to the internet.
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19. STAR CONTENT
One person create and distribute your content. Other consume
and redistribute or comment about that. The Creator and the
Athlete are stars on the Internet.
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20. ?
TRANSNATIONAL CONTENT
To offer content in another country. You need to understand the
immigrants that living in your country.
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21. Multimedia
(Photo, Video, Text)
Services Virtual Goods
(Apps, SaaS, Crowd) (Avatar’s, Currency, Space)
Real Products
(Auction, Shopping, Donation)
STAR CONSUMERS
Create and distribute products and services around the world.
They need a platform with technology.
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22. RESPECT AND CONFIDENCE
The vision of foreigners about Japan and Japanese people. A
solid structure that support earthquakes.
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23. STRUCTURE AND CONTENT
Structure from Japan + Content from Brazil
Starting with the brazilian community in Japan
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24. JAPAN STRUCTURE AND
BRAZIL CONTENT
• Honda and Senna
• J-League and Zico
• SME Factories and
“Dekasseguis”
• Steel Industry and Carajás
Iron Ore
• Shibuya Womb and Dj
Marky
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25. SOCIAL NETWORK
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26. THE NEXT BOOM
Mobile devices with internet are top selling products in Brazil,
but the usage are only 1.3% of internet traffic. The mobile traffic
to the portuguese websites in Japan are on 50% avg.
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27. INTERNET AND SPORTS
2012 London Olympics will be a preview of what might happen
in 2014 and 2016 with global events in Brazil
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28. dinoslender@gmail.com
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