4. 2010 Agree: ‘I’ll never spend my money as freely as before the recession.” Impact of the Great Recession: The Future Will Be Different Source: Yankelovich MONITOR 2008/2009 69% 63% Total Agree
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6. 2009 Provides the best value for the money 1. Prioritization: Value for Money Important in choosing a brand to purchase: Source: Yankelovich MONITOR 2008/2009 63%
7. 2010 Lately I've often regretted making purchases after I go shopping 2. Prioritization: Be Careful Source: Yankelovich MONITOR 2008/2009 69% 31% Total Agree
8. 26% 74% 2010 3. Prioritization: Do Your Research Describes me : “I am increasingly likely to spend time researching a product before making a purchase.” Source: Yankelovich MONITOR, Finances and Spending Lens, fielded 4/12 through 4/27, 2010
9. 29% 34% 2009 4. Prioritization: Focus on Style, Design and Performance “ When I buy any product, its style and design is as important as its performance” 32% Source: Yankelovich GLOBAL MONITOR 2010 2010 41%
10. 34% I am impulsive 5. Prioritization: Don’t Buy on Impulse Self Descriptor Rating Source: Yankelovic hGLOBAL MONITOR 2008/2009 I am cautious 2010 2010 22% 78% 22%
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15. 3. Stimulate new user trial Starbucks VIA Ready Brew Free Trial, National Tour, and National Roll-Out (television); May 2010
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17. Netbooks: Hit of 2009 SC Johnson Clip-On insect repellent: Hit of Summer 2009 e-readers: 2009 Christmas hit iPad: Hit of 2010 5. Innovate Meaningful innovation will connect with consumers
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