1. web marketing

2. web marketing
web marketing workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

3. web marketing
I. yesterday and today
web marketing workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

4. web marketing
I. yesterday and today
II. usability vs. creativity
web marketing workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

5. web marketing
I. yesterday and today
II. usability vs. creativity
III. useful tools
web marketing workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

6. web marketing
I. yesterday and today
II. usability vs. creativity
III. useful tools
IV. build it up
web marketing workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

7. web marketing
I. yesterday and today
II. usability vs. creativity
III. useful tools
IV. build it up
V. see you in the future
web marketing workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

8. web marketing
I. yesterday and today
II. usability vs. creativity
III. useful tools
IV. build it up
V. see you in the future
web marketing workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

9. web marketing
II. usability vs. creativity
creativity
usability
webexp
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

10. web marketing
II. usability vs. creativity
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

11. web marketing
II. usability vs. creativity
USABILITY (DEFINITION)
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

12. web marketing
II. usability vs. creativity
USABILITY (DEFINITION)
In human-computer interaction and
computer science, usability usually refers
to the elegance and clarity with which
the interaction with a computer program
or a web site is designed.
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

13. web marketing
II. usability vs. creativity
USABILITY (DEFINITION)
In human-computer interaction and
computer science, usability usually refers
to the elegance and clarity with which
the interaction with a computer program
or a web site is designed.
first mouse by Douglas Enegrbart, 1968, us
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

14. web marketing
II. usability vs. creativity
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

15. web marketing
II. usability vs. creativity
USABILITY
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

16. web marketing
II. usability vs. creativity
USABILITY
More efficient to use—it takes less time to
accomplish a particular task
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

17. web marketing
II. usability vs. creativity
USABILITY
More efficient to use—it takes less time to
accomplish a particular task
Easier to learn—operation can be learned
by obser ving the object
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

18. web marketing
II. usability vs. creativity
USABILITY
More efficient to use—it takes less time to
accomplish a particular task
Easier to learn—operation can be learned
by obser ving the object
More satisfying to use
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

19. web marketing
II. usability vs. creativity
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

20. web marketing
II. usability vs. creativity
Mac paint interface, around 1983, us
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

21. web marketing
II. usability vs. creativity
Mac paint interface, around 1983, us
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

22. web marketing
II. usability vs. creativity
USER INTERFACE
Mac paint interface, around 1983, us
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

23. web marketing
II. usability vs. creativity
USER INTERFACE
Input, allowing the users to manipulate a
system
Mac paint interface, around 1983, us
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

24. web marketing
II. usability vs. creativity
USER INTERFACE
Input, allowing the users to manipulate a
system
Output, allowing the system to indicate
the effects of the users' manipulation.
Mac paint interface, around 1983, us
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

25. web marketing
II. usability vs. creativity
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

26. web marketing
II. usability vs. creativity
Susan Kare’s Mac Icons, around 1983, us
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

27. web marketing
II. usability vs. creativity
Susan Kare’s Mac Icons, around 1983, us
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

28. web marketing
II. usability vs. creativity
ICON DESIGN
Susan Kare’s Mac Icons, around 1983, us
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

29. web marketing
II. usability vs. creativity
ICON DESIGN
Icon design is the process of designing a
graphic symbol that represents a
program, function, data or collection of
data on a computer system..
Susan Kare’s Mac Icons, around 1983, us
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

30. web marketing
II. usability vs. creativity
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

31. web marketing
II. usability vs. creativity
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

32. web marketing
II. usability vs. creativity
KNOWLEDGE
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

33. web marketing
II. usability vs. creativity
KNOWLEDGE
Usability is influenced by users
aknolwdgement and experiences.
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

34. web marketing
II. usability vs. creativity
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

35. web marketing
II. usability vs. creativity
FIRST LAW
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

36. web marketing
II. usability vs. creativity
FIRST LAW
Don’t make me think!
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

37. web marketing
II. usability vs. creativity
FIRST LAW
Don’t make me think!
Steve Krug’s Don’t make me think, 2006, us
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

38. web marketing
II. usability vs. creativity
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

39. web marketing
II. usability vs. creativity
SECOND LAW
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

40. web marketing
II. usability vs. creativity
SECOND LAW
Evaluate!
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

41. web marketing
II. usability vs. creativity
SECOND LAW
Evaluate!
* Eye tracking, a fast and accurate
usability tool
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

42. web marketing
II. usability vs. creativity
SECOND LAW
Evaluate!
* Eye tracking, a fast and accurate
usability tool
* Multivariate testing, a statistical
testing of user responses
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

43. web marketing
II. usability vs. creativity
SECOND LAW
Evaluate!
* Eye tracking, a fast and accurate
usability tool
* Multivariate testing, a statistical
testing of user responses
Jakob Nielsen, 2006, us
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

44. web marketing
II. usability vs. creativity
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

45. web marketing
II. usability vs. creativity
CREATIVITY (definition)
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

46. web marketing
II. usability vs. creativity
CREATIVITY (definition)
a mental and social process involving the
generation of new ideas or concepts, or
new associations of the creative mind
bet ween existing ideas or concepts
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

47. web marketing
II. usability vs. creativity
CREATIVITY (definition)
a mental and social process involving the
generation of new ideas or concepts, or
new associations of the creative mind
bet ween existing ideas or concepts
Jackson Pollock, 1950’s, us
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

48. web marketing
II. usability vs. creativity
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

49. web marketing
II. usability vs. creativity
Web design: the origins
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

50. web marketing
II. usability vs. creativity
Web design: the origins
merging iper-text with internet: surf
trough medias
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

51. web marketing
II. usability vs. creativity
Web design: the origins
merging iper-text with internet: surf
trough medias
Tim Berner Lee’s first WWW site, 1991, ch
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

52. web marketing
II. usability vs. creativity
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

53. web marketing
II. usability vs. creativity
Web design: evolution
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

54. web marketing
II. usability vs. creativity
Web design: evolution
prebuilded templates
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

55. web marketing
II. usability vs. creativity
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

56. web marketing
II. usability vs. creativity
Web design: evolution
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

57. web marketing
II. usability vs. creativity
Web design: evolution
more visual less words
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

58. web marketing
II. usability vs. creativity
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

59. web marketing
II. usability vs. creativity
Web design: evolution
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

60. web marketing
II. usability vs. creativity
Web design: evolution
virtual
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

61. web marketing
II. usability vs. creativity
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

62. web marketing
II. usability vs. creativity
Web design: evolution
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

63. web marketing
II. usability vs. creativity
Web design: evolution
interactive
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

64. web marketing
II. usability vs. creativity
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

65. web marketing
II. usability vs. creativity
Web development
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

66. web marketing
II. usability vs. creativity
Web development
web design + web technologies
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

67. web marketing
II. usability vs. creativity
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009