Simple Blog Copywriting to help you get more readers to your blog posts. Learn how to write magnetic headlines and blog content on your next blog post!

1. Simple Blog Copywriting
Ding Neng

2. Copywriting
The art of delivering words that get
people to take some form of action.

3. Copywriting
Headline Content
80% 20%

4. 5 Formula To Write
Magnetic Headlines

5. 1. Simple & Direct
•Straight to the point
•Not much wordplay or jokes

6. 1. Simple & Direct
•Straight to the point
•Not much wordplay or jokes
“Free buffet lunch for all NUS students”
“No school for 3 days due to Principal’s birthday”

7. 2. State BIG Benefit
•Tranform major benefit into a headline
•Put your selling point upfront

8. 2. State BIG Benefit
•Tranform major benefit into a headline
•Put your selling point upfront
“Enrol in RP and get a Free iPad2”
“Stand a chance to win $100 as our campus spy!”

9. 3. Announcing Exciting News
•Headlines that suggest ‘news’ instead
of advertising

10. 3. Announcing Exciting News
•Headlines that suggest ‘news’ instead
of advertising
“Finally! A Recreation Room
Opened For Couples Only!”
“New course to teach singles how
to get hitched before 30”

11. 4. Pose Provocative Question
•Ask a question that involves the reader
•The reader must silently answer
“yes” or “I’m not sure, but I want to know more”

12. 4. Pose Provocative Question
•Ask a question that involves the reader
•The reader must silently answer
“yes” or “I’m not sure, but I want to know more”
“Want to get A* for your FYP? Read this.”
“Do you make these 6 mistakes
on your first date?”

13. 5. How To...
•Fulfill a need or want.
•Highlight the benefit or result, not the process.

14. 5. How To...
•Fulfill a need or want.
•Highlight the benefit or result, not the process.
“How to club whole night and still ace your
exam the next day”
“How to ...”

15. Magnetic Blog Content

16. 1. List Posts
“5 Best Places For Sex In The University”

17. 1. List Posts
“5 Best Places For Sex In The University”
“Top 3 ways to ...”

18. 1. List Posts
“5 Best Places For Sex In The University”
“Top 3 ways to ...”
“The 8 habits of...”

19. 1. List Posts
“5 Best Places For Sex In The University”
“Top 3 ways to ...”
“The 8 habits of...”
“The 6 mistakes people make when...”

20. 2. Case Studies
Study the actions someone take,
and the results they get from it.

21. 2. Case Studies
Study the actions someone take,
and the results they get from it.
“From a neighbourhood
school to a top instituition”
“From ___ to ___”

22. 3. Controversial Posts
Disagrees with popular trend
“Why going to university is the worse
decision to make after your A levels”
“Studying Engineering will not
make you an Engineer!”

23. 3. Controversial Posts
Disagrees with popular trend

24. Back To You
Write down 3 best headlines for
your next 3 blog posts!

25. Thank You!
Ding Neng
Ding-Neng.com
Twitter.com/dingneng