The survey of over 12,000 high school students across 12 cities in India found the following: 1) Mobile phones and social networks like Facebook are almost universally used, with over 85% of students registered on Facebook. 2) Careers in IT and engineering remain very popular, chosen by over 30% of students, though media and entertainment is an emerging favorite in metro areas. 3) Students access the internet most often via mobile phones and laptops, and voice calls, SMS, and instant messaging are preferred modes of communication over email.

1. TCS GenY SURVEY: 2011
Digital habits of School students
May 23, 2012
1

2. A World of Difference
GenX GenY
Ovaltine Cappucino
Phonebook Facebook
Vitamin Tablet
Call Chat/IM
2

3. Connecting with GenY @TCS
69% of TCS is GenY
Understand
Re-jig the
Entering aspirations
organisation
Middle of
to cater to
management tomorrow’s
GenY
professional
3

4. Expanding role of GenY in TCS
Domination of GenY
Boom Generation Generation X Generation Y
97%
87%
77%
69%
63% 61%
38%
35%
30%
22%
11%
3% 0% 2% 2% 1% 1% 0.7%
2003 2005 2007 2010 2012 2015
4

5. TCS GenY Survey 2011-12
Largest Survey
Respondents
12,329 of Urban High
12-18 year old,
students, School
Questionnaire-
12 cities Students in
based
India
5

6. GenY Survey Highlights:
Extensive Eight of 10 IT and
use of own Engineering
Social mobiles and remains
networks, five of 10 career of
IM to use to choice;
connect connect to Media
instantly the internet emerges
6

7. 2011-12 Survey Findings

8. Gadget Ownership
Which of the following GADGETS do you own?
Gadgets All India Metro Mini Metro
Mobile phone 79.47 80.81 78.13
Home PC 75.03 76.82 73.24
iPod/MP3 player 59.23 62.23 56.22
Laptop 54.80 55.56 54.04
Gaming Console 30.55 44.44 16.65
Mobile phones emerge as the most preferred gadget
Laptops are closing in on Personal Computers
iPod/MP3 Players are in equal demand in Metros and Mini
Metros.
Gaming consoles in greater demand in Metros

9. Favourite gadgets
Favorite GADGETS
GADGETS All India Metro Mini Metro
Mobile Phone 27.78 27.71 27.85
Laptop 15.14 12.84 17.43
MP3 Players 14.37 16.51 12.23
Gaming Console 13.85 13.40 14.30
Computer 11.26 10.75 11.76
Tablet 5.83 8.60 3.06
Television 0.71 0.94 0.47
Camera 0.49 0.54 0.43
Television is fast losing its sheen with young India
Aspiration for Gaming Consoles and Laptops In Mini
Metros is higher than Metros.
Emergence of “the Tablet” is an interesting trend that
could gain momentum in the near future.

10. Instantly Connected
Which of the following social networking sites have you registered with?
Website All India Metro Mini Metro
Face book 85.27 88.23 83.86
Orkut 43.09 39.16 44.71
Twitter 29.99 32.13 28.56
Other 27.23 24.57 29.01
LinkedIn 6.05 7.48 5.09
Facebook reigns supreme with 85.27% participation
Tweeting is catching up with young India
LinkedIn is popular in Mumbai, Ahmedabad
Other social networking sites like Apna Circle,Google+, Hi5,
iBibo popular in Mini Metros

11. How they access Internet
How do you access Internet?
Mode of Access All India Metro Mini Metro
PC 68.21 66.32 69.34
Laptop 49.35 51.64 47.06
Mobile Phone 42.02 45.33 42.34
Tablet devices 13.83 15.08 7.34
Others 8.28 8.76 7.95
Do not Access 0.65 1.04 0.38
Mobile phones become synonymous as devices to connect
Laptops are surging ahead in Metros with Mini Metros not
too far behind at 47%
Tablet penetration higher in Metros with 15% listing it as
device of choice to access; Mini Metro lower at 7%

12. Career interests
which of the following are your top 3 Career Options
Stream All India Metro Mini Metro
IT 33.91 37.70 30.12
Engineering 29.25 29.76 28.73
Medicine 11.25 11.09 11.40
Others 9.68 10.93 8.43
Media/ Entertainment 7.56 11.76 3.35
Government 6.65 7.19 6.11
Banking / Financial 3.96 3.66 4.25
Tourism / Hospitality 3.28 4.25 2.31
Retail 1.30 1.27 1.32
IT remains top Career preference followed by Engineering
and Medicine - Reflects identical aspirations nationally
Media /Entertainment emerging as clear favorite in metros
Government jobs remain popular in mini metros

13. Modes of Communication
How do you Communicate the Most
Mode of Communication All India Metro Mini Metro
Voice Call 58.59 54.90 62.27
Email 44.12 33.74 54.50
SMS 36.20 49.48 22.92
Instant Messaging 33.28 44.99 21.57
Twitter/Facebook 27.54 37.99 17.08
Mini Metros make more Voice Calls to communicate
Email usage is in decline in metros as Chat, SMS, Social
Networks gaining traction
Respondents in Metros prefer SMS and IM over Emails.

14. Organisation to cater to GenY
Organizational
Collaborative Interest
Culture
Professional
Personal
Interest
Interest
Community
Any time, Interest
Any where Learning
Generation Integration Open
Transparent
Environment
Nationality
New Share
Entrants Sense
Gender Seek