O slideshow foi denunciado.
Utilizamos seu perfil e dados de atividades no LinkedIn para personalizar e exibir anúncios mais relevantes. Altere suas preferências de anúncios quando desejar.

The rise of the artificial beauty in Vietnam

3.030 visualizações

Publicada em

  • Seja o primeiro a comentar

The rise of the artificial beauty in Vietnam

  1. 1. STUDY ABOUT COSMETIC SURGERY FROM VIETNAMESE’S PERSPECTIVE BY DI-MARKETING (www.di-onlinesurvey.com) June, 2015
  2. 2. 1 SCOPE OF WORK  Cosmetic surgery is becoming more and more popular in Vietnam these days. Some people support, some others oppose. What’s the real perspective of Vietnamese about this trend? This survey is launched to find out the answer for that question.  Methodology: Online survey  Fieldwork time: 3 days (19/06/2015 to 21/06/2015)  Sample size: N = 1,176  Geography: 5 key cities • Ho Chi Minh, Ha Noi, Hai Phong, Da Nang, Can Tho
  3. 3. 2 KEY FINDINGS Cosmetics surgery in Vietnam will be booming in next few years, thanks to several factors: • Only 11% people have experienced plastic surgery. That means the rest 89% is a huge potential intend to do a plastic surgery • Some Vietnamese hold a positive perception to plastic surgery: 35% say plastic surgery is fine, 25% even support their spouse / relatives’ intention to do surgery • Rhinoplasty (84%), eyelid surgery (81%) and liposuction (80%) are 3 most common known kinds of plastic surgery • 1/5 people spend around $700 - $950 for each surgery
  4. 4. 3 AGE N=1176 DEMOGRAPHIC INFORMATION GENDER LIVING PLACE OCCUPATION 3% 43% 26% 28% Under 18 18-25 26-30 Over 30 29% 71% Male Female 28% 2% 2% 3% 19% 46% Other Can Tho Hai Phong Da Nang Ha Noi Ho Chi Minh 5% 5% 5% 7% 10% 12% 26% 31% Job seeker/Retired Others Housewife Factory Worker Engineer/Doctor/Teacher Self-employed Student Officer
  5. 5. 4 MORE THAN 1/3 VIETNAMESE DON’T HOLD A GRUDGE AGAINST COSMETIC SURGERY What is your opinion toward statement "I'd better be not good looking than artificially beautiful"? 14% 14% 15% 23% 21% 28% 32% 30% 35% 24% 27% 18% 7% 8% 4% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Total Male Female N=1176 Totally disagree Disagree Neutral Agree Totally agree In contrast to normal perception that men love natural beauty, 35% Vietnamese men have no prejudice against artificial beauty
  6. 6. 5 25% 18% 28% 49% 53% 47% 26% 29% 25% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Total Male Female N=1176 Oppose Neutral Support 1/4 VIETNAMESE SUPPORT THEIR LOVER/RELATIVES’ INTENTION TO HAVE COSMETIC SURGERY If your lover/spouse/relatives would like to have a cosmetic surgery, what's your reaction? Women are more flexible and open-minded to this kind of “make-up” than men since nearly 1/3 of them always support their relatives with a cosmetic surgery
  7. 7. 6 1/4 VIETNAMESE STILL SUPPORT THEIR SPOUSE/LOVER EVEN IF THEY KNOW ABOUT THE TRUE BEAUTY OF THEIR PARTNERS Men have more prejudice toward cosmetic surgery since 12% consider to break up 2% 2% 2% 7% 10% 5% 52% 50% 52% 25% 17% 28% 15% 21% 13% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Total Male Female N=1176 Other Support Normal Consider of breaking up Shock, break up immediately If you incidentally discover your spouse/lover used to have cosmetic surgery, what's your reaction? 2% 3% 2% 2% 1% 7% 19% 8% 4% 6% 52% 38% 57% 51% 45% 25% 16% 21% 29% 28% 15% 25% 13% 14% 19% Total Under 18 18-25 26-30 Over 30 N=1176 Other Support Normal Consider to break up Shock, break up instantly Older groups are more open-minded than younger groups toward cosmetic surgery
  8. 8. 7 52% HAVE RESEARCHED FOR COSMETIC SURGERY Do you often research for information about cosmetic surgery? 52% 38% 58% 48% 62% 42% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Total Male Female No Yes 49% 46% 63% 45% 48% 51% 54% 38% 55% 52% Total Under 18 18-25 26-30 Over 30 Yes No N=1176 Female seems to be more interested and willing to learn than male 18-25 group has highest demand for cosmetic surgery information
  9. 9. 8 3% 21% 23% 24% 26% 35% 38% 41% 55% 69% 75% 80% 80% 81% 84% Other Belly button surgery Otoplasty Neck Lift Upper arm surgery Thigh surgery Genital cosmetic surgery Skin Rejuvenation Buttock surgery Lips surgery Rhytidectomy Breast lift Liposuction Eyelid surgery Rhinoplasty Total RHINOPLASTY, EYELID SURGERY, LIPOSUCTION AND BREAST LIFT ARE MOST COMMON KNOWN KINDS OF PLASTIC SURGERY Which of following services do you know? N=1176 5% 18% 29% 26% 23% 34% 37% 41% 51% 71% 68% 74% 76% 78% 78% Male 2% 21% 22% 23% 27% 36% 39% 42% 56% 68% 76% 81% 81% 81% 86% Female
  10. 10. 9 TRADITIONAL ADVERTISING IS STILL THE MOST EFFECTIVE MARKETING CHANNEL FOR THIS KIND OF SERVICE How do you know these plastic surgery services? 69% 73% 67%68% 65% 69% 54% 48% 55% 49% 43% 51% 47% 44% 48% 28% 32% 27% 10% 8% 10% 0% 10% 20% 30% 40% 50% 60% 70% 80% Total Male Female N=617 News paper/ magazines ads I saw these centers on the street Web/ forum ads Facebook ads Friends/ relatives recommend TV ads Outdoor ads Other Social media, especially Facebook, is becoming more and more popular in Vietnam, and this might be an effective marketing channel for cosmetic surgery Facebook ads
  11. 11. 10 26% 45% 18% 13% 9% 15% 10% 8% 10% 8% 8% 9%8% 8% 7% 2% 9% 6% 3% 7% 4% 1% 5% 4% 3%3% 1% 4% 1% 3% 1% 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% Total Male Female N=1176 I totally confident with myself Abdomen Nose Skin Teeth Face Thorax Eyes Thigh Mouth Arms/legs Other Buttock Neck Ear ABDOMEN AND NOSE ARE THE LEAST CONFIDENT BODY PARTS FOR BOTH MEN AND WOMEN On your face and body, what make you feel lack of confident the most? 45% male feel confident with their outlook, while only 18% female are.
  12. 12. 11 13% 10% 13% 18% 15% 19% 41% 36% 42% 17% 21% 15% 11% 17% 10% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Total Male Female Definitely will not do Will not do Either do or not Will do Definitely will do MORE THAN 1/3 VIETNAMESE WILL PERFORM COSMETIC SURGERY IF THEY HAVE CHANCE If given chance, would you like to have a cosmetic surgery? Female have higher intention to have cosmetic surgery than male 13% 13% 11% 14% 14% 18% 9% 17% 24% 16% 41% 35% 46% 36% 38% 17% 17% 17% 17% 16% 11% 26% 10% 9% 15% Total Under 18 18-25 26-30 Over 30 Definitely will not do Will not do Either do or not Will do Definitely will do 26-30 group have would like to have cosmetic surgery the most N=871 Maybe/Maybe not Maybe/Maybe not
  13. 13. 12 11% ADMIT THEY USED TO HAVE COSMETIC SURGERY Have you ever had a plastic surgery before? 11% 6% 14% 89% 94% 86% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Total Male Female N=1176 No Yes 14% female admit they used to do plastic surgery, and this is twice as much as male. 87% 76% 89% 7% 14% 6% 2% 3%3% 10% 2% Total Male Female N=135 Over 3 times 3 times Twice Once If you used to have plastic surgery, how many times you do this? N=21* N=113 *:small sample size. Only for reference
  14. 14. 13 NEARLY 1/3 DO COSMETIC SURGERY WITH THEIR NOSE If you used to have cosmetic surgery, which part of your body did you do it? 1% 2% 3% 4% 4% 5% 10% 11% 11% 13% 14% 16% 21% 27% Other Buttock Ear Thigh Neck Face Thorax Teeth Mouth Skin Abdomen Arms/legs Eyes Nose Total 5% 5% 10% 5% 14% 14% 14% 10% 24% 29% 19% 29% 24% 14% Male 1% 2% 2% 4% 3% 4% 10% 11% 9% 11% 13% 13% 21% 29% Female N=135 N=21* N=113 *:small sample size. Only for reference
  15. 15. 14 How much did you spend for your plastic surgery? MOST OF PEOPLE SPEND FROM $200 - $1,400 FOR EACH SURGERY 11% 21% 11% 2% 20% 23% 24% 13% 18% 21% 16% 17% 21% 16% 24% 21% 19% 5% 18% 34% 7% 5% 7% 11%5% 2% 5% 2% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Total 18-25 26-30 Over 30 N=135 Over $4,700 From $2,400 - $4,700 From $1,400 - $2,400 From $950 - $1,400 From $700 - $950 From $450 - $700 From $200 - $450 Under $200 1/3 over 30 group spend from $950-$1,400 for cosmetic surgery
  16. 16. 15 68% 60% 80% 64% 11% 2% 11% 19% 9% 16% 7% 4% 4% 5% 6% 4% 7% 2% 2% 5% 2%2% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Total 18-25 26-30 Over 30 N=135 Other Taiwan USA Japan HongKong Thailand South Korea Singapore Vietnam If you used to have cosmetic surgery, where did you do? NEARLY 70% PEOPLE CHOOSE TO DO PLASTIC SURGERY IN VIETNAM Among foreign destinations, South Korea and Singapore are popular choices, especially for those in 18-25 and over 30 groups
  17. 17. 16 CONTACT US • Japan & Taiwan: o Address: 3 Chome-2-6 Kasumigaseki, Chiyoda, Tokyo 100-0013, Japan o Contact person: Mr. Hideyuki Kato (CEO) o Email: hideyuki.kato@di-mktg.com o Contact number: +81 3-5532-3200 • Vietnam: o Address: 9-15, Vincom center, 45A Ly Tu Trong, Ben Nghe ward, District 1, Ho Chi Minh City, Vietnam o Contact person: Mr. Ho Hai Dang (Manager - DI Marketing) o Email: dang.hohai@di-marketing.com.vn o Contact number: +84 902-73-9944 • Thailand: o Address: 30 Raffles Place, #19-02 Chevron House, Singapore 048622 o Contact person: Ms. Woon Khiaozen (Manager - DI Marketing) o Email: woon.k@di-mktg.com o Contact number: +66 092-282 7992
  18. 18. 17 CONTACT US • Singapore, Indonesia, Malaysia: o Address: 30 Raffles Place, #19-02 Chevron House, Singapore 048622 o Contact person: Mr. Hendry Pratama (Manager - DI Marketing) o Email: pratama.hendry@dreamincubator.com.sg o Contact number: +65 6671 9290 | +65 8518 3870 • India: o Address: 30 Raffles Place, #19-02 Chevron House, Singapore 048622 o Contact person: Mr. Sujit Kunte (Regional representative) o Email: kunte.sujit@dreamincubator.com.sg o Contact number: +65 9127 7654
  19. 19. 18

×