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STRUCTURE OF PRESENTATION
HISTORY OF TURKISH AIRLINES ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object]
...cont’d ,[object Object],[object Object]
 
PEST ANALYSIS
POLITICAL FACTORS ,[object Object],[object Object],[object Object]
...cont’d ,[object Object],[object Object],[object Object]
ECONOMICAL FACTORS ,[object Object],[object Object],[object Object],[object Object],[object Object]
...cont’d ,[object Object],[object Object],[object Object]
SOCIAL FACTORS ,[object Object],[object Object],[object Object]
...cont’d ,[object Object],[object Object],[object Object]
TECHNOLOGICAL FACTORS ,[object Object],[object Object],[object Object]
...cont’d ,[object Object],[object Object],[object Object]
 
SWOT ANALYSIS
[object Object],[object Object],[object Object],[object Object]
WEAKNESSES ,[object Object],[object Object],[object Object],[object Object]
OPPORTUNITIES ,[object Object],[object Object],[object Object],[object Object]
THREATS ,[object Object],[object Object],[object Object],[object Object]
 
INDUSTRY ANALYSIS
COMPETITOR ANALYSIS ,[object Object]
...cont’d
...cont’d Domestic Competitors THY Pegasus Onur Air Atlas Jet Pricing - + + + Service Quality + - - - Number of  Flying  Points + - - - Age & Width of Aircrafts + - - - Financial Ability + - - -
PRODUCT LIFECYCLE T.H.Y
...cont’d ,[object Object],[object Object],[object Object]
PORTER’S GENERIC STRATEGIES
...cont’d ,[object Object],[object Object],[object Object]
Low-cost leadership strategy  Differentiation strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
THY
STRATEGIC PARTNERSHIP & ALTERNATIVES
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],BENEFITS OF STAR ALLIANCE MEMBERSHIP For Turkish Airlines; For Customers;
SPONSORSHIP http://www.youtube.com/watch?v=nxgPx4TWMWg
 
[object Object],[object Object],Main Problems
Related Problems ,[object Object],[object Object],[object Object],[object Object],[object Object]
RECOMMENDATION ,[object Object],[object Object],[object Object]
 
CONCLUSION ,[object Object],[object Object],[object Object]
 

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THY CASE