2. -
-
-–
-
-
-

3. •
•
•
•
•
•
•
-
•
.
•
-
•
•
•
•
•

4. 12.5%-
%
0-9 20-10-
19
6
21
30-
44
23
6
45-
64
65+
-
47%
%
Source: Central Bureau of Statistics.
%

5. –
%
2
9
16
66
%
%
Source: Mutagim 2011, CBS 2012

7. P&G -$75$15,705$40$15,821
-$1,470$2,615$1,754$187$6,027
$5,874$89$18$5,982
$14$5,322$19$5,356
-$4,349$4,349
YES - (DBS)-
$914$2,688$13$90$3,707
$3,665$3,665
-$654$2,787$166$44$3,652
$773$2,382$95$156$3,407
$72$3,278$33$3,384K
%7.2%80.1%11.9%0.9%100.0%
Source: IFAT 2012
-

9. ORT
/
/
NTV
/
2
//
Source: Mutagim 2011

10. REACH REACH TRP
-
REACH REACH TRP
-
Source: InfoSys 2013

11. -
Source: InfoSys 2013
REACH REACH GRP
GRP
REACH REACH TRP

12. /
//
/
/
/
///
Source: Mutagim 2011

13. 7%
8%
12%17%
3%
13%
3%
12%
15%
18%
11%
8% 7% 7%
29%
0%
10%
20%
30%
40%
50%
60%
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‫בכלל‬
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INTERNET
- - ----
Source: Mutagim 2011

14. -
100200300400500
92%21%13%
Source: Rulogia 2011
Source: DoubleClick Ad Planner by Google
Source: DoubleClick Ad Planner by Google

15. -