Conducting effective UX research on a small, or single-member, team can be a daunting task. A combination of qualitative and quantitative tools are needed for effective results. Learn tips, tools and techniques that will enable you to perform effective user experience research with limited resources.
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Hello, World
A little about me:
I love UX, just like you.
I’m Director of Conversion and User Experience
at Winbound.
I’ve always been part of a small UX team.
I unabashedly take selfies.
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When you’re the “I” in team...
- Manage expectations
- Prioritize your research
- Maximize your minimal resources
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Choose your method(s) carefully
- Know when to use what method
- Use qualitative research to understand the
whys (the macro view)
- Use quantitative research to confirm and
track (the micro view)
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Qualitative ’s quantitative
- Use both to advocate for the user
- Qualitative will debunk opinions
- Quantitative will provide hard numbers
- Qualitative can help confirm quantitative,
and vice versa
- How you integrate depends on tools, access
to audience, goals
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"I am continually impressed by
how much people will share in
Digsite communities. And they’re
very honest opinions.”
User Experience
Case Study 1
Annemarie Banas
Decision Point
THE CHALLENGE:
Develop a new website with enhanced user experience based on
feedback collected from current and potential customers.
THE METHOD: One Week Digsite Project
• Digsite community was unbranded and included 18
participants.
• Used the Whiteboard feature to present a mockup of the
current website design & collect real-time feedback based
on tasks.
• Developed activities to gain insights into how consumers felt
about their experiences in the rental market.
THE RESULTS:
• How to make online property images more trustworthy to
customers.
• Learned that referrals, references and online reviews were
incredibly important to customers.
• Understanding of how to differentiate from competition.
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Approach
• 10 customers in community
• Asked them to shop the website
• Participants provided feedback
Finding items Using
catalog
Making purchases
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Finding audiences
- Social media followers
- Social media advertising
- Remote testing tools
- Recruitment services
- Industry associations or partners
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Build on others’ (& your own) work
- Again, get your stakeholders more involved
(Example: Google Design Sprint)
- Get data on universal experiences
(Great resources: Change Sciences, Nielsen
Norman)
- Maintain relationships with your participants
