This document discusses business models and success. It defines values as beliefs that do not often change. The most valuable things in life are also the scarcest. We should work hardest at achieving what we value most. The document encourages creating a list of values and gratitude to compare what we value against what we have. If there are gaps, we have options for success, such as working harder, smarter or better to achieve our values. Complaints can help identify problems and potential business solutions.