A recap of CES 2015 from Digitas Health LifeBrands

1. CES 2015: Tour Recap

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Thank you!
Overall, we found that CES 2015 wasn’t about finding the One Big Thing. It’s about all the things.
What makes CES great is the ability to see entire sectors of technology at once. Tech West didn’t
give us One Big Thing, but it gave us insight into the trends among a number of competing
companies striving to have the biggest, most positive impact on how people thrive.
While it’s impossible to capture the feeling of 170,000 people trying on the ideas of 3,600
exhibitors, we tried to snare and share a few that captivated us.
Thank you for taking the time to cut through the blindingly overwhelming spectacle that was CES
with us. We hope you found it as exciting as we did.
Here’s to a 2015 shot out of Las Vegas, and into the future of healthcare.
BrendanGallagher
ExperienceStrategyandInnovation
GeoffMcCleary
MobileStrategy
MichaelLeis
SocialStrategy

3. 3
Yo
What it is:
Yo is an extremely light application for iOS and Android
that has one purpose: send a notification to your lock
screen as you see in the screenshot. Brands can now
send a link, photo, or text that their subscribed users
immediately go to swipe on when alerted.
Why it’s legit enough to show you:
It’s pretty realistic to envision a near future in which all
your apps run in the background, and you’ll only interact
with notifications that appear on a home screen feed.
That Yo allows brands to put a link directly on the lock
screen of subscribers' devices is a powerful proposition
beyond emails or text programs.
Justyo.co

4. 4
Ozobot
What it is:
Ozobot is a robot that is about the size of a
large marble. Underneath the Ozobot is a lens
that follows lines drawn with marker or on an
iPad. If a line changes color, that instructs the
Ozobot to change direction or change speed.
Why it’s legit enough to show you:
Ozobot takes markers and transforms them
into a programming language that is fun for
kids to use with an immediate feedback
mechanism.
With robotics this small, and programming
interfaces as easy as using a marker, children
will be able to create far more complex
programs for far smaller robots easily, within a
generation.
Ozobot.com

5. 5
Double Robotics
What it is:
Double Robotics is a telepresence robot with a
cost that begins at $2,400. Anyone with two
iPads and the Double Robotics app can
effectively operate the robot anywhere inside
(without steps) without training.
Why it’s legit enough to show you:
We all know the promise of telepresence is
revolutionary to medicine, but the Double
Robotics price point means the revolution is
here now. Specialists and single-practice
doctors alike will begin doing consults this way
to spread their practices very soon. With the
ability to display a range of media, brands
have an interesting opportunity to help doctors
illustrate and consult patients more effectively.
Doublerobotics.com

6. 6
Cubify and Shapify 3D Scanning
What are they:
Cubify had the largest presence in the 3D
scanning/printing area, demonstrating everything
from its small, USB-connected handheld 3D
scanner to a candy printer.
Shapify showed off its full-body scanning
capability and its own handheld scanner.
Why they’re legit enough to show you:
We think this year will be remembered as the time
3D printing came of age at CES. Both in terms of
breadth of practical application and ease-of-use
have wide-ranging societal impact. From putting
your face on a figurine of a favorite actor or
athlete, to a full-body scan in case you lose a limb.
There are even candy printers that could one day
print medicine.
Cubify.com Shapify.me

7. 7
What it is:
Mira is a complete adjustable fitness tracking
device and interface designed specifically for
women. The interface provides updates down
to the hour with behavioral tips and tricks to
keep women on the right track.
Why it’s legit enough to show you:
Of the many wearables vying for attention, the
Mira, which launched at CES after a successful
Kickstarter campaign, was the only one to
integrate a robust behavioral design engine.
Where other trackers will tell you how many
steps you take, Mira will see how much time
you have in your schedule and suggest tiny
habit-building behaviors, like only walking 6.5
minutes today.
Mira Fitness Tracker
Mymirafit.com

8. 8
Misfit:Shine and Bolt
What are they:
The Misfit Shine activity tracker gets a function
upgrade with solar-recharging, and a fashion
turn through a partnership with Swarovski
jewelry.
The Bolt is a new product from Misfit, a lightbulb
that responds to instructions from the Shine to
gently wake you up or set a mood with multi-
colored lighting.
Why they’re legit enough to show you:
The way Misfit is spreading its product line is an
important step towards large-scale adoption,
continued use (60% of those who bought a
tracker in the US last year stopped using after
six months), and tangible use-cases in the
home. The Bolt could be the way that families
begin to understand and adopt “Smart Home”
tech. The Swarovski partnership pushes the
metaphor of the wearable-as-healthcache even
further, and positions Misfit in the mainstream
instead of as an athlete-optimizing tool.
Misfit.com

9. 9
What it is:
Mother is the hub for any number of Cookies:
colored trackers that combine location and
activity. You decide how you want to use them.
For steps, put one in your pocket. For medicine,
easily create a program that watches for the
tracker to be lifted once per day at a given time. If
that activity doesn’t occur, the tracker texts, calls,
and emails certain people.
Why it’s legit enough to show you:
Mother shows us that the tracker, itself, is
practically worthless now, and it’s all about the
ways you use trackers to help manage all of the
small physical aspects of life. And Mother wants
to be that Life OS in a way neither smart homes
or smart phones have yet to do.
Look for Mother to gain a lot of momentum this
year, at least in Maker and Education fields. The
race will then be to make similar systems that
take the best “recipes” for use without the
cognitive burden of having to design it yourself.
Sense: Mother
Sen.se

10. 10
What it is:
Kiqplan is a series of 12-week fitness plans for
owners of any wearable to use.
Why it’s legit enough to show you:
Kiqplan’s fitness programs aren’t your average
one-size-fits-all fitness apps and exercises.
These programs are customized to individual
fitness targets like post-pregnancy, beer belly
busting, and many more.
The most exciting applications for us are the
disease-state targeting capabilities, highlighted
with the release of a pre-diabetes fitness
program. Brands can now partner with a
provider to deliver disease or health category
contextual content and goals in a program that
is truly device-agnostic. Any wearable will work
with the program.
Fitbug: Kiqplan Fitness Plans
Fitbug.com

11. 11
What it is:
Seymour is a digital health technology that gives
individuals and families a way to contribute to their own
health, while connecting with their care providers in a more
meaningful way. With the intelligence to collect, analyze,
and interpret health and lifestyle data from a wide range of
sources, Seymour’s goal is to help people better
understand and manage their data – and ultimately their
health.
Why it’s legit enough to show you:
Telehealth will be an increasingly important force for
pharma in the next year and beyond. Honeywell Life Care
Solutions includes the company’s telehealth products and
services. Paired with the onslaught of connected devices,
Seymour allows patients to easily track and share data
with practitioners to enable better visits and touch-points
between visits. For the practitioner, Seymour supports
your population health management goals through
integration with consumer-entered health data, EMRs,
EHRs, remote-monitoring devices, and pharmacy records
as well as consumer devices and apps.
Honeywell LifeCare: Seymour
Honeywelllifecare.com/seymour/

12. Cisco, Qualcomm, Comcast, Samsung,
Bosch, and just about every other big tech
leader discussedIoE – and, at some
juncture,they turned to health.
What it is:
Simply, while there are more connected items
today than there are people, in our very near
future pretty much everything you can imagine
will wake up, connect, and change the way we
work, live, play, and learn.
Why it’s legit enough to show you:
Cisco believesIoE technologieswill generate$19
trillion in new revenue by 2020. Samsung and
GE echoed similar staggering numbers.
From clothingthat will detect when you are ill to
personalized medicine via better collection of
biometric data through wearable technology,
ingestibles and sensor-embedded household
objects to the monitoring of your environment for
carcinogens or other risks – IoE is not the
promise of more devices collecting data. IoE is
the promise of comprehensive connectivity that
enables meaningful data and related actions
and solutions.
“Our Internet of Everything (IoE) plan will
alter the trajectory of virtually every person
on the planet. This will be bigger than
anything that's ever been done in high
tech.”
- Cisco CEO John Chambers