When it comes to marketing we very often know what we should be doing - exploring and generating leads, connecting with your existing customers, developing great sales support or marketing collateral, creating a strong content marketing strategy and executing on it - but lack of time or resource can really slow things down.So let our Marketing Service team give you a helping hand and take some of the headache away.

1. www.digitalworksconsulting.com
DIGITAL WORKS CONSULTING
MARKETING SERVICES
© 2013 Digital Works Group. 1 Proprietary and Confidential

2. www.digitalworksconsulting.com
CONTENTS
WHO WE ARE 3
SUPPORTING YOUR NEEDS 4
WHO WE HELP 5
OUR PROMISE 6
OUR SERVICE 7
OUR CLIENT SUCCESSES 9
SOME OF OUR TEAM 11
OUR PRICES 13
CONTACT 14
© 2013 Digital Works Group. 2 Proprietary and Confidential

3. www.digitalworksconsulting.com
WHO WE ARE
© 2013 Digital Works Group. 3 Proprietary and Confidential
An expert business
consultancy focusing on
digital & mobile
Passionate about
driving successful
digital business
for our clients

4. www.digitalworksconsulting.com
Enabling
their
success.
In digital.
So, to those who need it, we offer
flexible digital marketing expertise
in
 Market & business insights
 Digital web content
 Social media management
 Lead generation
 CRM administration/set-up
 Email marketing
Helping to solve your precise needs
and situation.
SUPPORTING DIGITAL MARKETING NEEDS
© 2013 Digital Works Group. 4 Proprietary and Confidential
Digital commerce had changed
how you…
 Understand your
audience/competitors & make
smart decisions
 Target & reach your audience
 Engage & deliver the right
messages
 Buy or sell through digital
channels
 Service & retain customers

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WHO WE HELP
In short, any company in need of flexible, high quality,
and personal digital marketing assistance in these areas…
© 2013 Digital Works Group. 5 Proprietary and Confidential
SMALL BIG OLD NEW LOCAL INTERNATIONAL

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OUR PROMISE
© 2013 Digital Works Group. 6 Proprietary and Confidential
LONG-TERM
PARTNERSHIP
Flexes to your needs
DIGITAL SUCCESS
extensive skills,
experience, contacts
TRUSTED
DIGITAL
EXPERTS

7. www.digitalworksconsulting.com
OUR SERVICES
© 2013 Digital Works Group. 7 Proprietary and Confidential
A great set of out sourced, integrated digital marketing services…
MARKET AND
BUSINESS
INSIGHT
 In-depth but salient target
company reviews
 Web and company analytics
 Short form market
questionnaires and research
 New territory insights
 Competitor reviews
DIGITAL
WEB
CONTENT
 Writing your blogs, news feeds,
website content, social media pages,
email marketing campaign content
 Ensuring professional copy-editing
and proof writing
 Creating the right content to build
your brand, personality and loyalty
 Optimised for search engines
and more
LEAD
GENERATION
 Setting-up and administrating your
PPC or affiliate programs
 SEO optimisation
 Using our questionnaire service as a
mechanism to generation strategy
and lead insights
 Event management

8. www.digitalworksconsulting.com
OUR SERVICES
© 2013 Digital Works Group. 8 Proprietary and Confidential
A great set of out sourced, integrated digital marketing services…
CRM
ADMINISTRATION AND
SIMPLE SET-UP / CUSTOMISATION
 From setting-up a simple instance of
a CRM, such as Capsule
 To housekeeping and
administration of complex CRM
systems – such as Microsoft
Dynamics
 For implementation of complex
CRM systems, see DWC IT project
management services
CRM
EMAIL MARKETING
CAMPAIGNS
 Setting up your mailing assets and
accounts
 Organising and administrating your
mailing lists
 Professionally copy-editing and
proof writing
& THROUGH OUR PARTNERS…
GIVING END TO END SERVICES
AT GREAT VALUE
 Simple websites
 Great photography
 Design assets
 Electronic brochures

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OUR CLIENT SUCCESSES
CHALLENGE: APPROACH: RESULTS:
With a fresh 5 year growth
strategy, Kalixa needed to
rapidly grow their lead
generation capabilities and
insight knowledge in their
CRM in order to meet
ambitious new sales targets.
DWC Marketing Services quickly established a positive working relationship with both the sales
and marketing teams to:
 Correctly align lead generation activity to the new go-to-market strategy
 Repurpose existing data and prepare the accurate transfer of existing CRM data to Kalixa’s new
CRM system (Dynamics)
 Rapidly and fundamentally expand the contact database, including addition of competitive
insights
 Evolve targeted contact lists for marketing in preparation of HTML campaigns prior to the key
marketing events
 Grow the sales pipeline and facilitate the sales team to hit 2013 targets
By working to understand their
core needs and foster clear
communication channels we
were able to:
 Expand the CRM database by
over 200%
 Re-align CRM data and
successfully transfer all
contact data to new CRM
system with minimal business
interruption
 Establish a successful
framework for lead-generation
and insight for on-going
use by Kalixa as and
when needed
© 2013 Digital Works Group. 9 Proprietary and Confidential

10. www.digitalworksconsulting.com
OUR CLIENTS SUCCESSES…
CHALLENGE: APPROACH: RESULTS:
Like many start-up’s Smeebi
had been able to establish
themselves with a tight-knit
team, but following launch,
Smeebi needed additional
marketing support to create
and maintain a social media
presence and provide content
writing across other digital
media channels.
Working as an integral member of the team, DWC Marketing Services quickly helped establish
order, market awareness and the right tone of voice for both social media and other forms of direct
communications:
 Establishing a regular schedule of updates to all social media channels in order to build brand
awareness and engagement with potential partners, customers and influencers
 Reviewing and contributing to content strategy – establish what works, what doesn’t and
refining our message going forward
 Building awareness by key product announcements, business updates and offering support at
trade events
 Creating engaging copy to support the website and other media channels, establishing a range
of core topics that would resonate with Smeebi’s target audience
DWC Marketing Services has
provided Smeebi with flexible,
great value, and on-going
marketing support. Allowing
them to establish and grow
their presence across the major
social media channels, including
Google +, Facebook and
Twitter. All the while letting the
management team focus on
other key tasks within the
business, knowing they would
be well supported by DWC
Marketing Services.
© 2013 Digital Works Group. 10 Proprietary and Confidential

11. www.digitalworksconsulting.com
SOME OF OUR TEAM
© 2013 Digital Works Group. 11 Proprietary and Confidential
SOPHIE FRASER
Experienced in…
 Market & Business Insights
 Social media marketing
 Digital content; web, blogs,
news, email campaign
content
 CRM administration; simple
setup /customisation
 Lead generation
 CRM email marketing
SARAH PEACEY
Experienced in…
 Market & Business Insights
 Brand management
 CRM administration; simple
setup /customisation
 Lead generation
 Channel marketing & multi-channel
strategy
 Event management
KAREN YOUNG
Experienced in…
 Market & Business Insights
 Customer experience &
customer loyalty
 Brand management
 Lead generation
 Digital content; web,
blogs, news, email
campaign content
JO SHURVINTON
Experienced in…
 Digital content; web,
blogs, news feeds , email
campaign content
 Sales Collateral
 CRM email marketing
 User Experience (UX) and
user interface (UI) reviews
ERAM OSMAN
Experienced in…
 Social media marketing
 Digital content; web, blogs,
news feeds , email
campaign content
 PR & Event management
 SEO & PPC
 Lead generation
 CRM email marketing
 Channel marketing &
multi-channel strategy

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SOME OF OUR TEAM
© 2013 Digital Works Group. 12 Proprietary and Confidential

13. www.digitalworksconsulting.com
OUR PRICES
We are proud to offer our services at exceptional value,
in an option to suit you…
© 2013 Digital Works Group. 13 Proprietary and Confidential
Fully flexible PAYG …
Option 1
@ £250 / day / person
ex vat & expenses
Option 2
@ £35 / hour / person
ex vat & expenses
Option 3
Per project / deliverable
prices determined by need
OR…

14. www.digitalworksconsulting.com
THANK YOU…
For further information, please contact:
© 2013 Digital Works Group. 14 Proprietary and Confidential
Sophie.fraser@digitalworksgroup.com
+44 (0)7798 697 528
uk.linkedin.com/pub/sophie-fraser/22/59/98b
Sophie Fraser
Head of Marketing Services