DW 2015: Ivar Steen-Johnsen Nordic Screens
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DW 2015: Ivar Steen-Johnsen Nordic Screens: The New Generation Setting the Media Industry Agenda
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DW 2015: Ivar Steen-Johnsen Nordic Screens
- 1. Digital Winners 2015 The new generation setting the media industry agenda COO Ivar Steen-Johnsen, Nordic Screens MCN with YouTuberS Henrik Hildre, Baibai & Huginn and Håvard Nordlie Mathiesen, ALACHO Digital Winners Oct 22 2015
- 4. Digital Winners 2015 22 millioner visninger/mnd. 280 kanaler. Ett år+
- 5. Digital Winners 2015 Daily trafic development Nordic Screens MCN
- 6. Digital Winners 2015 Kilde: TNS Forbruker & Media 15/2 tlf
- 7. Digital Winners 2015 Kilde: TNS Forbruker & Media 15/2 tlf
- 8. Digital Winners 2015 72 percent men, 28 percent women
- 12. Digital Winners 2015 Nordic Screens – business overview B2B • Consulting • Partnering withAd/Media agencies. • Build and manage YouTube- channels for businesses. • One stop shop for – Ideas – Production / Studio – Publishing – Programming – MarketingYT / Adwords – Sponsorship – Cooperations with influencers – Analyisis – Rights control Network of YouTube Channels • Build a excellent talent base. • Represent channels / trafic towards advertisers and sponsors GlittergirlC Noobwork Andyax Baibai & Huginn Stina Blogg Culinary Circus
- 14. Digital Winners 2015 ADVICE NO 1 : Get started
- 15. Digital Winners 2015 ADVICE NO 2 : Make a strategy and think long term
- 16. Digital Winners 2015 ADVICE 3: How can video help your business?
- 17. Digital Winners 2015 ADVICE 4: Brands need an Editor in Chief and a video strategy Brand Mass Medium Public Brand Public BEFORE NOW Technical platforms Networks & Advisors
- 18. Digital Winners 2015 End points • The young (that are leaving TV) are with us at YouTube • YouTube is authentic, there is no filter. • Video is the preferred way of communictaion • LIVE is growing • Engagement is Global – and local • Perhaps time to think: How could I benefit from using the global broadcasting platform?
Notas do Editor
- How to build trust today with your future customers
- TubeCon Helsinki August 2015. Fans cheering their YouTube-stars. Fandom is core at YouTube. YouTubers are the new pop stars. Huge influencers, weather they are gamers, beauty video bloggers, humorist, mucicialns, sports enthusiasts.
- What is a Multi Channel network. From the talents perspective this is it:
- Nordic Screens now reaching 1 million views every day. Nordic OPEN rapidly growing. Already more 750 channels in Norway and Denmark, publishing about 100 new videos every day. In one year we have built a network delivering about the same number of daily streams as VGTV and TV 2 – and three times the size of Dagbladet. But we have to admit – we are only half has big as NRK SOURCE: NIP http://tnslistene.no/?list_id=11&list_type=3&week=39&year=2015&report=day&metric=avrch_000
- If we look at Daily coverage, YouTube is now the second largest commercial TV operation in Norway after TV 2. it is larger than TV Norge, TV 3, VGTV and NRK nett-TV
- Here we see how the different age groups are using TV.
- The demografics leaving TV are spending time on YouTube.
- HENRIK HILDE, Baibai & Huginn: How he and Jonas work. How often they publish, WHAT they publish How the grew from 0 to 30 000 subscribers in one year. How they relate to their audience. What his take is on: Will they turn to newspaper when they have grown up?
- Håvard Nordlie Mathiesen Gamer and entertainer!
- Omegle is a LIVE service. Baibai & Huginn told their fans they would be on at a spesific time.
- We are often asked how we make money. Of course there is advertising in front of the videos on YouTube. But most of that income goes directly to the channel owner. But influencer marketing is growing rapidly these days, and we have many good examples on how our YouTubers make their fans aware of products, or influence them on how to think.
- Hva er riktig timing? Ja, noe skjer. Men kan vi ikke vente? Vår anbefaling er å komme i gang. Det blir ikke lettere etter hvert.
- En 14 dagers kampanje i oktober holder ikke. Det er nødvendig å tenke. Og det er nødvendig å lage en langsiktig plan. Som reklamekjøpere er dere vant til å å bestille en kampanje og få den levert. Som innholdsaktører må dere tenke i nye baner.
- Auguste &Louis Lumiere - Brothers 50 sec film of the steam train arriving from Marseille La Ciotat. the Lumière Brothers' mother Joséphine and Louis' daughter Suzanne on the platform. Betalene publikum Første gang ! Front row ducking, felt the train arrived into the room. It is unedited. It is just a clip from real life. There STILL are noe stronger way of communicating than via moving pictures.
- YouTube - Facebook Egne nettsider Instagram, Kanskje Twitter