Just like marketing tools have adapted to the way we view content, email marketing will make way for an increasingly mobile and more personal user experience. Here are 4 keys to keeping your email marketing relevant this year.

1. 4 Keys to Forward Focused
Email Marketing
How will you keep your email marketing relevant this
year?

2. The Mobile and Social Customer
Email marketing
will make way for
an increasingly
mobile and more
personal user
experience.
More than 80% of people
use smartphones for
email.
2/3rds of businesses will
integrate social and email
this year.
50% of businesses want
to increase engagement
via email.

3. Keys to Being Forward Focused
Create MOBILE friendly emails.
Because of mobility, content should be USABLE.
Increase engagement through PERSONALIZATION.
Keep the user experience SIMPLE.

4. Mobile is Time Sensitive
Send emails that are device
agnostic and responsive to
screen size.
Create concentrated content,
allowing users hone in on key
messages and calls to action.
Mobile content should create a positive
user experience each time a user
interacts with your brand.

5. Usable is Touch-screen Capable
Create links that are designed for touch screen
capabilities (larger buttons, larger font).
Add links whose destinations are also optimized for
mobile.
Don’t overwhelm with graphics and outside links –
consider load & lag times.

6. Tailor the message to
targeted segments.
Use data that explains
who your readers are
and what they are
interested in.
Integrate social media:
Include social chicklets
and create opportunities
to share content.
Users are seeking information that’s personal and
relevant to them.
Personal is Relevant

7. Simple is, well… Simple
Keep your message clear.
Keep the call to action obvious.
And, minimize distractions.
“A designer has achieved perfection when
there is nothing left to take away.”

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