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Leveraging Technology for Social Media Marketing
- 1. Social Media Marketing Bootcamp Leveraging Technology for Social Media
- 2. Facebook Pages • A static ‘website’ inside Facebook, + Wall, RSS feeds, application Tabs, some social data • All code/data resides on your server • You can customize the content and arrange it into tabs • You can put Flash elements into pages – they will not run on page load • You can add Facebook applications to pages as tabs – Events, Links, Notes, third party apps
- 3. Facebook Pages -‐ example • Wall, Info, Feeds – multiple feeds with Simply RSS
- 4. Facebook Page -‐ example • Flash interactive apps as tabs
- 5. Facebook Page -‐ example • YouTube channel as tab
- 6. Facebook Page -‐ example • Add any application as a tab
- 7. Facebook Applications • Full fledged website inside Facebook + social features • All code/data resides on your server • Publish feeds on user actions or automatically even when users are off-line • Extensive permissions and controls for users – emails, offline access
- 8. Facebook Apps -‐ example • Interactive quiz and lead generation
- 9. Facebook Apps -‐ example http://docs.google.com/a/mobicules.com/ Doc? docid=0AcJLAxhYtUfxZGYzaGpzamRfM2 Z2bWIzZ2Zo&hl=en
- 10. Facebook apps by brands • Coca-Cola, Pepsi, Vodafone, Nike, Fedex • Not much success. Why? – Very heavily branded and too slick – Low on functionality – like flash microsites – Release and forget (Not persist and tinker) • Whats must for success: – An engaging app – Tacit branding – Study user behavior. Keep tinkering.
- 11. Restrictions and Directives • No forced invites • No incentivizing invites or number of friends in the application • Don’t store personally identifiable data • Invitation limits/buckets
- 12. Facebook Connect • External site + Facebook data/interaction • Login to external websites with Facebook credentials • Login to Facebook in Facebook rendered browser pop-up • Permission system just like Facebook Applications • Library now available for mobile devices – iPhone Facebook library is heavily used
- 13. Facebook Connect -‐ example CNN Forum
- 14. Facebook Connect -‐ example Prototype Experience
- 15. Facebook Connect -‐ examples • Redbull Connect • Xobni • Prototype Experience
- 16. Thank You! Questions Please. Niraj Ranjan Rout 9871010829 niraj@mobicules.com www.facebook.com/nirajr www.mobicules.com
- 17. Thank You! Want to leverage SMM for your Business? Join us in our next Bootcamp www.digitalvidya.com twitter.com/mydigitalvidya | facebook.com/digitalvidya | info@digitalvidya.com