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Semelhante a Digital Marketing Orientation (20)
Mais de Digital Vidya (20)
Digital Marketing Orientation
- 1. © Digital Vidya
Welcome!
Digital Marketing
Bootcamp
www.digitalvidya.com
- 9. © Digital Vidya
Schedule (Day 1)
Time Session
9:00 Discussion over Tea/Coffee
9:30 Digital Marketing Orientation
11:00 Discussion over Tea/Coffee
11:30 Search Engine Marketing & Analytics
12:30 Search Engine Optimization(SEO)
1:30 Lunch Break
2:15 Opportunities offered by Social Media
3:30 Discussion over Tea/Coffee
4:00 Demystifying Community Building on Facebook
www.digitalvidya.com
- 10. © Digital Vidya
Schedule (Day 2)
Time Session
9:00 Discussion over Tea/Coffee
9:30 Twitter: The Jewel in the Social Media Marketing Crown
11:00 Discussion over Tea/Coffee
11:30 LinkedIn for B2B Lead Gen & Personal Branding
1:15 Lunch Break
2:00 How to create Social Media Marketing Strategy?
4:00 Discussion over Tea/Coffee
4:00 Q & A and How to measure ROI of Social Media?
5:00 Feedback, Recap & Structure for Continuous Learning
www.digitalvidya.com
- 12. © Digital Vidya
Let’s Connect Now!
http://facebook.com/digitalvidya http://twitter.com/mydigitalvidya
http://linkd.in/dv-grp
www.digitalvidya.com
- 14. © Digital Vidya
Digital Media Paradigm
Networking and Communication platform
Content Sharing Platform
Website
Search Engines/Online Portals
www.digitalvidya.com
- 17. © Digital Vidya
Social Media turns
communication into
interactive dialogues
www.digitalvidya.com
- 20. © Digital Vidya
Objective: Lead Generation
Digital Media
Impressions
Visitors
Leads
Sales
Again a Restricted View
www.digitalvidya.com
- 22. © Digital Vidya
B2B Business Paradigm
Longer Sales Cycle
Multiple Touch Points
Phased Approach
Rationalized Decision Process
www.digitalvidya.com
- 23. © Digital Vidya
B2B Business Paradigm
Multiple People
Multiple Searches
Multiple Concerns
Multiple Decision Makers/Influencers
www.digitalvidya.com
- 25. © Digital Vidya
Another view: Lead Generation
Case Studies Webinars
Articles/White Papers
Acquisition Acquisition
Leads Leads Acquisition
Sales Sales Leads
Retention Retention Sales
Retention
Free Product Tours
Request for Proposal
Acquisition
Acquisition Leads
Leads Sales
Sales Retention
Retention
Sales
www.digitalvidya.com
- 27. © Digital Vidya
Digital offers better and long lasting ROI!
vs
Permission Interruption
Public Relations Public Relationships
Talk to Journalists (Professionals) Talks to Customers (People)
One-to-Many One-to-One & One-to-Many
Control the Brand Manage the Brand
Push the Message Engage the Community
Speak as a Spokesman Speak as a Peer
www.digitalvidya.com
- 33. © Digital Vidya
American Express – Open Forum
Unique visitors increased by from 160K to 1 M in 1 yr.
www.digitalvidya.com
