Changing Consumer Behavior towards e-commerce in India
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The document discusses the growth of e-commerce in India and opportunities for companies. Key points include: 1) E-commerce in India has grown significantly in recent years and is expected to continue growing rapidly. 2) Changing consumer behaviors and new segments like mobile and social media are driving this growth. 3) Localization of payments and fulfillment will be crucial for companies to succeed in India's e-commerce market.
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Changing Consumer Behavior towards e-commerce in India
- 1. Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Changing Consumer Behavior Third level ____ _____ Fourth level _____ _____ towards Fifth level ____ _____ E-commerce in India www.digitalvidya.com © Digital Vidya
- 2. Agenda Click to edit Master Path to Sustainability & Prosperity: Challenges • ____ __ ____ _____ ____ ______ Indian e-commerce text styles Second_____ _____ level & Road Ahead Third level ____ _____ Fourth level • _____ _____ Changing Consumer Behavior & Buying Patterns Fifth level ____ _____ • Opportunities and scope for diversification • Segments that will drive growth in next 3-5 years • Social & Mobile for faster penetration • Opportunity of Facebook for Customer Acquisition in India www.digitalvidya.com © Digital Vidya
- 3. Path to Sustainability & Prosperity • Lot of momentum behind e-commerce businesses in India over the past Click to edit Master text styles ____ years. two __ ____ _____ ____ ______ Second_____ India is currently at about INR 75Bn; expected to grow. • _____ level in E-commerce Third level and electronic products makes the large chunk of where the ____ _____ Consumer Fourth level _____ _____ market is. Fifthvariety of innovative products and services are being offered spoiling • ____ _____ A level customers for choice. • The growth of e-commerce industry in India has been phenomenal as more shoppers have started discovering the benefits of using this platform. • There is enough scope for online businesses in the future if they understand the Indian shopper’s psyche and cater to their needs. www.digitalvidya.com © Digital Vidya
- 4. • Travel is the largest category in India, followed by consumer electronics ____ apparel. _____ ____ ______ and __ ____ Click to edit Master text styles Second_____ market in India is smaller than in other markets that • _____ level The e-commerce Third level ____ _____ Forrester forecasts in Asia, but it is fastest growing. Fourth level _____ _____ • ____ _____ Fifth level past 12 months, VCs have invested heavily in Indian e- Over the commerce market, new players have emerged, and the e-commerce ecosystem has developed. Huge opportunity for companies willing to work through key logistics and payments challenges in India. www.digitalvidya.com © Digital Vidya
- 5. Challenges Click to edit Master text styles ____ __ ____ _____ ____ ______ • The Profitability Challenge Second_____ _____ level Third Financial Challenge ____ level • The _____ Fourth level _____ _____ Fifth level • ____Differentiation Challenge The _____ www.digitalvidya.com © Digital Vidya
- 6. Growth Drivers Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ • Online Tenure • Household Income • Quality of Net Access • Logistical Challenges • Merchant Push • Payment option www.digitalvidya.com © Digital Vidya
- 7. Road Ahead Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ www.digitalvidya.com © Digital Vidya
- 8. Growth Ahead Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ www.digitalvidya.com © Digital Vidya
- 9. Growth Ahead • Today's Online Shopper In India Has Inflated Expectations Click to edit Master text styles ____ __ ____ _____ ____ ______ Online shoppers expect to see good deals online accompanied by free or Second_____ _____ level very low-cost shipping. Third level ____ _____ Fourth level _____ _____ • LFifth level Crucial ____ _____ ocalization is Two key areas that companies must focus on in all markets -- localized payment and fulfillment options -- are particularly essential in India. www.digitalvidya.com © Digital Vidya
- 10. Consumer Behavior & Buying Pattern Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ www.digitalvidya.com © Digital Vidya
- 11. Consumer Behavior & Buying Pattern Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ www.digitalvidya.com © Digital Vidya
- 12. Poised for Rapid Growth E-commerce revenues in India will increase by more than five times by 2016, jumping from ____ _____ ____ to US$8.8 billion in 2016. The following Click to edit Master text2012 ______ ____ __ US$1.6 billion in styles factors are _____ Secondinfluencing this growth: _____ level Third level ____ _____ • VCs are bullish on e-commerce growth Fourth level _____ _____ Fifth level ____ _____ shopping is starting to appeal to the upper- and middle- • Online grocery class consumer • E-commerce is expanding into non metros • Large retailers are looking to build their online presence • Social Media and Mobile are helping accelerate e-commerce adoption www.digitalvidya.com © Digital Vidya
- 13. Social & Mobile • Mobile internet will play a larger role in Market like India; fundamental Click to edit Master text styles ____ __ ____ people will be transacting from Mobile will be different behavior of what _____ ____ ______ Second_____ _____ level from what they are transacting on the ecommerce site. It will play Third level ____ _____ Fourth level not only as a transactional channel but also enabler of important role _____ _____ Fifth level ____ _____ offline retail. • Online retail has seen a heavy overlap with Social Networking and Search due to aggressive marketing and strong inclination towards Social Commerce. • Expect a larger portion of online retail from Social Commerce with India positioning itself as one of the fastest growing Social Networked user base. www.digitalvidya.com © Digital Vidya
- 14. Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Opportunity of Facebook Fifth level ____ _____ Marketing www.digitalvidya.com © Digital Vidya
- 15. Click to edit Master text styles ____ __ ____ _____ ____ ______ “Only 20% of marketing budgets Second_____ _____ level Third level ____ _____ are typically spent on retention. Fourth level _____ _____ Fifth level ____ _____ Yet, in many cases, 75% of revenues comes from existing customers.” Source: Flip the Funnel www.digitalvidya.com © Digital Vidya
- 16. Customer Acquisition Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ Influence Lead Sale www.digitalvidya.com © Digital Vidya
- 17. Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ Time Has Not Changed www.digitalvidya.com © Digital Vidya
- 18. ____ __ ____ You wereexpected______ You were expectedto You are expected to Click to edit Master text stylesto _____ ____ have aa a Blog. have Facebook have Website. Second_____ _____ level Page. Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ Hits (2000) > Likes (2010) www.digitalvidya.com © Digital Vidya
- 19. # of Fans: Currency for Success! Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ www.digitalvidya.com © Digital Vidya
- 20. Quiz Time! Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ www.digitalvidya.com © Digital Vidya
- 21. Facebook Edge Rank Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ www.digitalvidya.com © Digital Vidya
- 22. Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Let’s look at few Case Studies Fifth level ____ _____ www.digitalvidya.com © Digital Vidya
- 23. 25% Revenue through Facebook Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ www.digitalvidya.com © Digital Vidya
- 24. 25% of Online Revenue through Facebook Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ www.digitalvidya.com © Digital Vidya
- 25. Over 20% All Sales through Facebook Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ www.digitalvidya.com © Digital Vidya
- 26. INR 1.5 Million Revenue/Month Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ www.digitalvidya.com © Digital Vidya
- 27. 30x ROI on FB Ads: 10k+ Tickets Sold Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ www.digitalvidya.com © Digital Vidya
- 28. Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ www.digitalvidya.com © Digital Vidya
- 29. Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Let’s continue this conversation… Fourth level _____ _____ Fifth level Social Media On ____ _____ Off Social Media @MyDigitalVidya info@digitalvidya.com Leverage Digital Marketing for Revenue Growth? Join our upcoming Training! www.digitalvidya.com www.digitalvidya.com © Digital Vidya